Chapter 454: Preparation for opening, on the same day (Update 1)
Liu Shanhua smiled, perhaps thinking that the little girl's performance was too exaggerated.
"Are you an employee of Jiangji?"
The girl glanced at the flyer in her hand and hesitated for a moment: "I think so."
"What do you mean by should...right?"
"I'm just temporary."
"Part-time job for college students?"
"Mm-hmm! This is for you. Take it. You're welcome to come and try it the day after tomorrow." Then he ran to another person, "Miss, here, here! Do you know Jiang Ji Pancake? Yes, the one that's super popular online. I'm telling you, the day after tomorrow we're going to..."
Liu Shanhua glanced at the flyer in his hand. The picture of the pancakes was well-taken and the font was eye-catching, but that was all.
He shook his head, stuffed the flyer into the trash can beside him, and turned back to the store.
No matter how delicious pancakes are, it cannot change their single nature as a staple food.
Cao Ji is different. Although it started out with pancakes, its menu is now very complete.
Not only do they have pancakes, but they also have other high-end and exquisite foods. He is very confident that Jiang Ji is unmatched in this regard.
But if Liu Shanhua could turn the flyer over and take a closer look, he would find that there are not only pancakes, but also many private dishes with strange names.
In order to maintain the sense of mystery, there are no pictures on the promotional page, but the name of the dish alone is tempting enough.
For example, any "crystal beads in the crystal house".
Another example is "half apple and three-quarters pear tree".
Elegant and cute, and most importantly, the names of these dishes all come from the little fans.
After a series of processes including collection, submission, selection and announcement, the dishes that have only been heard of but not seen have already gained fans.
These are all Cao Dou's ideas. For this purpose, he has repeatedly consulted Wu Qian, a veteran in Internet traffic.
It can be said that thanks to his efforts, the early publicity has been very effective.
Just wait for the opening day to check the results.
…
But Liu Shanhua returned to the store and immediately held a brief staff meeting.
Gather all the people in the store together, give speeches, encourage and motivate them, and finally set the opening time as the day after tomorrow.
"Manager, this isn't a good idea, is it? Jiang Ji next door is also opening the day after tomorrow."
"I know."
"Then why are you still..."
Liu Shanhua smiled slightly and spoke slowly, "Opening a business depends on the almanac. There are only a few auspicious dates in a period of time, so it's normal to have a conflict. With Cao Ji's reputation and brand established over the years, why would we be afraid of having a conflict with others?"
"But Jiangji is really popular..."
During this period, they often saw people coming in and out from next door. When they asked, they found out that they were all fans checking in.
Others have naturally attracted customers before they even open, but what about them?
It's deserted and no one is interested.
Liu Shanhua didn't explain too much, only saying, "That's settled. Everyone, get ready."
"Also, let's go to the university town and recruit a few college students to help us distribute flyers. The price is 200 yuan a day, including lunch."
"OK."
I originally thought that this part-time job would be very popular, but in reality, "Manager, I can't find anyone! Those college students think the place is too far and don't want to come."
"How could that be?" Liu Shanhua frowned. "How did Jiangji recruit those college students?"
"How can we compare with Jiangji?"
Liu Shanhua frowned.
The man realized belatedly that his words were ambiguous and quickly tried to make amends, "Jiang's is so popular online that they don't even need to hire anyone. Those college students just come here on their own. Because there are so many people coming, they even set up a roster system, with only three people allowed in at a time."
"Even so, there are still many students who sign up, scrambling to get jobs. I really don't know what these kids are thinking."
Liu Shanhua raised an eyebrow: "Go and find out how much Jiangji is offering. We will offer double the price."
He still didn't believe it, so no one came.
The clerk looked embarrassed: "Well... Jiang Ji didn't pay them."
“No money?!”
"Yes."
Liu Shanhua was shocked: "What do these college students want?"
"It is said that they all go there for the two working meals at noon and in the evening."
"ha?"
"The owner of the restaurant next door is also the head chef. He cooks for these students himself. Everyone who has eaten it says it's good. Word spreads, and everyone wants to try it, so they keep coming."
He had seen with his own eyes that these college students would finish a day's work and linger at the door of the store, reluctant to leave, and clamoring for midnight snacks.
The scene was just like a group of hungry puppies, stretching their necks and barking to be fed.
It's amazing!
Liu Shanhua looked unhappy and murmured, "Is it really that delicious?"
The clerk smacked his lips subconsciously: "I don't know either."
In fact, it was false. Although he had never tasted the dishes made by Mr. Jiang next door, he had eaten the pancakes he made.
Once you have tasted that flavor, you will never forget it.
It’s so fragrant and delicious.
Cao Ji also has pancakes, and it is its signature product. It not only sells the appearance, but also the feelings, making it look very high-end.
But for some reason, eating this kind of pancake in a restaurant like this not only doesn't make people feel superior, but instead feels a bit weird.
As for pancakes, when you hear the name, the image that automatically comes to mind is of a small stall in a deep alley. It is not luxurious or high-end, but it is full of the flavor of home.
Liu Shanhua: "We can't find the people, but we have to distribute the flyers. Either you hire someone to do it, or you do it yourself."
After saying that, he turned and left.
At night, Liu Shanhua returned to the hotel. He planned to stay here for the next three months.
Maybe he can retire in less than three months.
After taking a shower, he took out his cell phone and called Yu Shangmei to report on his work today.
"...Are you planning to open on the same day as Jiang Ji?"
"Since you want to fight, it would be more interesting to face him head-on."
"Shanhua, your aunt was right about you."
Liu Shanhua had a blank expression on his face, but his tone was sincere and humble: "Thank you for your trust, Auntie. I will spare no effort to complete the task."
"Excellent. If you need any support over there, just let me know."
Liu Shanhua: "In terms of publicity, I think it's not enough. After all, Jiangji has a certain popularity online. Since we are going to face each other, we can't be too far behind. What do you think?"
"Yeah. That's the point. Do you have any good ideas?"
"In addition to the opening discounts, the company's multimedia accounts will also be promoting the event tomorrow. I've already prepared the soft copy."
Yu Shangmei: "That's no problem. I'll let the PR department know tomorrow."
"Also, on the opening day, I'd like to invite food influencers to come and help out. Besides that, it would be great if I could invite a few gourmets to taste the food. I've already contacted a TV station to do the interviews. With these people, the content will be much more interesting."
"Okay, just go ahead and do it. As for the gourmet..."
Liu Shanhua: "I remember that you, my aunt, have some friendship with Mr. Nie Guotao?"
Yu Shangmei didn't speak for a long time.
"If we can invite him, it will surely cause a sensation on the entire internet, and it will also be a marketing and publicity for the Caoji brand."
Yu Shangmei remained silent, and finally said, "...Okay, I'll try."
Liu Shanhua smiled.
…
At the same time, the Jiang family of Yutian Huafu was also preparing for the upcoming opening.
Jiang Da prepared a menu of 32 original dishes, and personally took Cao Sanpang and several others with him to familiarize himself with the process day and night.
From raw material processing to production techniques, and finally to plating and serving it to customers' tables, the entire process is standardized and professional.
Only food made in this way can fully meet Jiang Da’s requirements for dishes.
Of course, some important links still need his personal supervision to finally achieve perfect results.
At this point, it cannot be too standardized, otherwise it will appear rigid and soulless.
The current "standard + flexible" model was initially proposed by Jiang Fuyue. After being tried and found to be feasible, it was finally decided upon.
It has been a long time since Sanpang and his friends worked in the kitchen at such an intense level.
I am really tired, but the excitement and hopefulness I feel are unprecedented.
"Big Brother, your cooking skills are so much better than before!"
"Better than Master did back then."
"Yes! This is the first time I know that carrots and cilantro can be cooked like this. It's really delicious."
"And this one, you can't guess what the ingredients are just by looking at the finished product. You have to savor it carefully before you can discover it."
"Also, the knife skills and the presentation are incredible. I've never seen any other cuisine with this kind of bowl-knocking and eggplant flower presentation..."
"I just want to know how this broth is made. How can it be so white, so fresh, and not greasy at all?"
A group of happy chefs huddled in the spacious kitchen, working and discussing.
Jiang Da was surrounded in the middle, answering their questions one by one, with a bit of the air of a man who was in charge of the country...
Han Yunru withdrew her gaze and turned to look at Jiang Fuyue.
First update, 3,000 words.
Second update, half past ten.
(End of this chapter)
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