Chapter 56 Chapter 56
In the end, Ning Su decided to take the advertisement.
The advertisement itself was well-paid, but what Ning Su was more concerned about was the implication mentioned by the staff of the Civil Affairs Department:
Fight against human trafficking.
"Even though big data is so advanced and surveillance cameras are everywhere, there are still many children who go missing every year."
Different from the kidnappers in the early days who would use snacks and sodas laced with ingredients as bait to forcibly take children away, in the information society in recent years, the kidnappers' methods have become more and more sophisticated. In many cases, they even trick the children into coming out on their own and taking them away voluntarily.
"You know, kids nowadays are all online, and they spend as much time on their phones as they do in real life."
The civil affairs employee smiled wryly.
The reason she said this is because this conclusion comes entirely from her own personal experience.
When she went home for the Chinese New Year, she saw with her own eyes many nephews and nieces making a lot of noise, and when their parents were too busy to take care of the children, they provided them with a mobile phone to play with.
The children were obviously very considerate and after receiving the phones, they nestled contentedly aside, looking like adorable angel babies.
“These kids just want to play games!”
For parents, mobile phones are game consoles. The colorful and interesting games on mobile phones are an effective way to calm children down.
Parents are not worried about their children's addiction. The biggest concern seems to be that minors secretly recharge their game accounts without their knowledge.
However, this concern was alleviated not long ago as game companies improved their refund mechanism, and as a result, parents are less resistant to their children playing with mobile phones.
However, as a professional who has been engaged in related work in the civil affairs department for many years and has seen many similar cases, the staff are still very worried.
“The risks on mobile phones are no less than in the real world.”
As an example of this statement, she even learned during the Chinese New Year that her niece had met a strange "brother" on the Internet.
The other party was very restrained during the conversation, but as an adult, she still observed the other party's intentions hidden behind his words.
She deleted the stranger online and informed her niece's parents, but she was still scared.
Years later, the employee of the civil affairs department submitted a new proposal to the unit.
After discussion and demonstration, this proposal became the theme of the new year's public service advertisement:
Beware of online abuse and protect children's safety.
Among them, fighting human trafficking is the most important chapter.
Considering that children nowadays trust celebrities more than their parents, after much selection, Ning Su, which has a strong presence among children, caught the attention of the civil affairs department.
Due to the special nature of public service advertisements, inviting other actors or celebrities to shoot may require special concerns, and background checks are inevitable, but here at Ningsu, there is no need for that at all.
"Section Chief Ning is one of us, too."
The staff member from the civil affairs department said with a smile. Obviously, before coming, she had already investigated Ning Su's public office status.
After these words were spoken, Ning Su had no excuse even if he wanted to refuse.
Although the Special Management Bureau’s responsibility is to manage the little demons, it is ultimately a public official.
"Just tell me how you want the photos taken." Ning Su stretched out his hand and shook hands with the other party, officially accepting the job.
In recent years, in order to improve the quality of public service advertisements and increase the scope of advertising, civil affairs departments have chosen to cooperate with some well-known national enterprises.
The partner we are cooperating with this time is an Internet company.
This Internet company is also an old company. It provided Internet security services in its early years, but it changed its business in recent years and began to focus on video software.
The Internet industry has been generally sluggish in recent years, but this company's video platform has emerged as a dark horse, which is obviously particularly eye-catching.
Obviously, with such a heavyweight corporate cooperation, the quality and placement of this public service advertisement will be guaranteed to a certain extent.
At the end of June, the civil affairs department took the lead in finalizing the script, director, production team and actors for the public service advertisement.
Although there was no official announcement about the shooting of the public service advertisement, "Mountain Soul" has not yet been removed from theaters, and the official did not want to miss this opportunity for publicity, so they specially organized a joint effort with the official Weibo of "Mountain Soul".
The joint blog post was published at noon, and about a few minutes later, the forum where fans gathered exploded.
"What is the Ning Emperor?"
"Emperor Ning has only starred in one movie, and he can get resources of this level..."
"Damn, I'm starting to feel bad for my son. This is the ad he's been looking forward to for a long time."
"Didn't they say that someone would be chosen this year? How come they got cut in line?"
"How pitiful! I really feel sorry for these popular young actors. They were originally getting along well with each other, but then this relative came along."
Given the current atmosphere in the entertainment industry, it is no wonder that artists care about this resource. This public service advertisement really has so much to offer.
First of all, since the public service advertisement itself is led by the official, an investigation will be conducted after the casting. In the entertainment industry where malicious incidents such as tax evasion and corruption occur frequently, this is undoubtedly a proof of safety.
The second is to cooperate with large enterprises.
According to statistics from some interested parties, many popular artists who were selected to shoot public service advertisements will also establish good relationships with this large company after the shooting of the advertisements is completed.
A large number of artists will rely on this relationship to get endorsements from large companies or related companies.
This is the most difficult and high-quality connection to obtain in the entertainment industry.
Finally, and most directly, it is the increase in money and fame.
The pay for shooting these public welfare advertisements is very high. After the shooting, the advertisements will be broadcast everywhere most of the time, even abroad. This is undoubtedly a good way to expand fame.
In the entertainment industry, good resources are bound to be fought over. Just taking this advertisement as an example, many artists’ teams have put in more or less effort in the past.
Either they do charity work themselves and buy publicity, or they take the initiative to get closer to the authorities and send out signals.
What's more, some people even paid money to shoot this advertisement.
Last year, the actress who filmed the public service announcement was a young actress with an excellent reputation. This year, fans generally thought that it would be the turn of the most popular male star, but who knew that Ning Su would snatch it away.
"How about taking a look at the methods of the other team?"
When the fan circle goes crazy, it is natural that the fan group of a certain star will go crazy. Fans dug out the picture of elementary school students taking an exam in the fan club that was used as a meme not long ago.
At that time, many people in the entertainment industry were still mocking Ning Su for being liked only by children and attracting only young fans. They never thought that the resources they looked down upon would become the reason why Ning Su was chosen for public service advertisements.
Naturally, the fan group watching the incident is more receptive to other explanations than to admit their own narrow-mindedness.
"Does this Ningsu team have any inside information?"
Otherwise, why is the other party’s marketing so precise?
Or maybe the relevant departments have already taken a fancy to him and are just going through the necessary procedures.
But no matter which one it is, fans and artist teams feel so angry when they think about it.
If you are so talented, why do you want to be in the entertainment industry?
The small entertainment industry cannot accommodate a big Buddha like you.
There was a lot of public opinion online, but none of it reached Ning Su. He seldom went online or visited forums, so naturally he didn't know what others were saying about him.
As an assistant, Xiao Du was aware of some public opinion storms on the Internet, but he was so busy that he had no time to care about these things. He just sent the post link to his partners and was done with it.
After a while, posts that were too extreme in discussion were reported and deleted, and those that spread exaggerated rumors received warnings from the Internet Information Office.
This time, the fan circle became much quieter.
This advertisement was accepted at the end of June, and the production company notified Ning Su to go for the filming in early July.
The shooting location was set in G City.
In other words, Ning Su, who had just finished work and punched in at the company quietly for a few days, had to fly again.
"You should leave soon. The unit is very busy with you here," Director Tan complained.
After all, he has become a star, famous among both humans and monsters. Although some monsters are afraid, they can't help but come to the Monster Bureau to take a look.
As a result, the situation seems to be overrun with monsters.
Ning Su was shocked and pretended to be sad: "Even the donkey that has been unloaded from the millstone cannot be as quick as you."
He had just earned money for the bureau, and before he could even enjoy the money, he was about to be kicked out.
The two sides have been together for such a long time and have a very good relationship. Director Tan is not buying Ning Su's tricks at all: "Be good, it's the same if you go to work in G City."
After being busy for so long, Ning Su brought benefits to the bureau, but his own salary had been used up on the purchase of Yuehua. Director Tan was happy for him to shoot the commercial this time.
Even if you are a big monster, you have to have some savings of your own.
The next day, Ning Su flew away with Director Tan's blessing. Xiao Du did not follow him, so he flew alone.
Even though I was fully armed on the plane, I was still recognized. If it weren't for the help of the flight attendants, I'm afraid the entire trip would have been stuck in autograph hell.
After the plane landed, Ning Su went through the VIP channel in advance, and before leaving, he did not forget to sign for the staff.
"My children like you very much." The ground staff said enthusiastically.
When Ning Su learned that the child was only seven years old and had just started elementary school, he was silent for a moment, but still signed a "study hard" sign for the child.
The journey was much smoother after getting off the plane, and Ning Su was picked up by the filming staff and taken to the filming location.
The director and coordinator came to greet him.
After finishing the routine greetings, Ning Su took the script and returned to his room.
"...This is different from what was uploaded on the Internet." After Ning Su left, the director and the coordinator discussed curiously.
After taking this job, you naturally need to get to know your partner. Apart from other things, you should at least search for the other party's information on the Internet.
The first thing that pops up is naturally the fighting post that is very popular in the fan circle.
The director watched it from beginning to end and was dumbfounded. Although the quarrels between fans are often emotional, they are not credible.
However, as an insider, he had already been chosen to direct this project, and he knew who the relevant departments had chosen first.
There is no doubt that it is indeed the popular male star who has driven his fans crazy.
The other team has indeed been committed to charity for several years, and to some extent, has also expressed its intentions to the relevant departments.
But who would have known that when the time came and everything seemed almost settled, a dark horse would emerge.
If you say there is no background, the director won't believe it.
Considering that the protagonist is a relative and doesn't look easy to mess with, the director had already told his team to stay quiet and not cause trouble.
But who would have known that after the team had prepared themselves mentally, it was only when the director met this "connected person" in person that he realized that his imagination was a little wrong.
Isn’t this so-called “royal family” dressed too simply?
From his point of view, there were not many brand-name items on the other party from head to toe, and according to the staff who met him, the other party came alone.
He didn't even bring an assistant.
"...What should we do, director?" asked the coordinator.
The director had a headache: "Be more polite."
If Ning Su showed off his power, brought a large group of people with him, and flaunted his wealth from time to time, the director would think that he was easy to deal with.
What else is there to say now? If you can't figure out the other person's intentions, the more polite you are, the better.
When he arrived at the hotel room, Ning Su had no idea that his light travel outfit would be imagined to be so important by his temporary colleague.
It was a short flight and he didn't need to rest. After returning to his room, he simply took out the script he had written and read it.
The plot is quite simple.
Although it is a high-standard public service advertisement, it is still an advertisement after all, and there will not be any complicated design.
In fact, this advertising script only has a few small plots.
In order to connect with his character in "Mountain Soul", the plot is roughly described as a story of children who are addicted to the Internet and are deceived and then abducted. Then Ning Su appears and transforms into a superman to save the children.
Although it's cliché, it has everything.
Likewise, it can be called "it has everything, but it's cliché."
After reading the script, Ning Su spent about an hour rehearsing by himself, and then fell on the bed in boredom.
It’s boring, I might as well practice.
Of course he knew that the plot of the advertisement was set up in this way for the sake of stability and completeness, but compared to "Mountain Soul", which has a clichéd subject matter but fascinating subplots, it is really uninteresting.
For the sake of “Mountain Soul,” I hope the kids like it.
After completing the preparatory work, Ning Su didn't bother with the advertisement anymore.
The next day, the commercial was officially filmed.
The director came to tell him the plot - so far, the commercial has been shot in two days.
The first day was in a studio, preparing to shoot special effects and Ning Su's solo scenes. The next day was in another location, shooting group scenes.
"After all, tomorrow is Saturday."
The young actors they hired had to go to school during the week and could only work part-time on weekends.
Ning Su naturally did not raise any objections and proceeded with the shooting according to the plan that day.
Before the official filming, the director was unsure of Ning Su's acting skills - after all, he had only filmed one movie, and that was a commercial film.
At this time last year, he was still an idol.
However, when the filming officially started, he realized that he had once again underestimated this lucky guy who was chosen by the famous director.
In terms of acting skills, the other party is naturally not as good as the old actors who have been immersed in the circle for a long time, and is also a little immature compared with those powerful actors who graduated from professional schools and filmed many dramas.
But when it comes to the other person, one has a sense of immersion that cannot be expressed in words.
To put it more bluntly, it can be called aura.
Even if the plot is as boring as an advertisement script, Ning Su can still perform some touching feelings——
It’s like when children are kidnapped or lost, there really are people like Ning Su who transform into supermen and save them.
This is a rare sense of security.
It is undeniable that when Ning Su stared at the camera with his eyes and frowned slightly, the director himself felt his heart beating faster.
He has fast-forwarded to the point where he is working with Ning Su on a movie, and the movie is a huge success, winning major awards and reaching the peak of his life - he has even thought of the name of the movie they are working on together.
"Director Wang?"
"Wake up."
As the director fell into a daydream, the cameraman patted him on the shoulder helplessly.
What is this director doing? Why is he suddenly stunned?
"We've finished filming today's scenes. Do you have any other instructions?" The implication was that it would be time to get off work as soon as the filming was done.
It will take some time to get home.
The director came back to his senses from the dream, feeling lost, and waved his hand: "See you tomorrow."
The crew went off work happily.
Ning Su shot a commercial for a day. Although he felt that the script was a bit mediocre, the director and his team were very efficient, so he finished the work happily.
At night, Ning stayed in the hotel and received a big gift package from the sponsor.
In addition to the products of this group company, Ning Su was also given a lifetime membership account for all platforms.
Out of curiosity, Ning Su called Tang Erbao, who was also in the Internet industry.
"Oh, you mean Dreamland. Their video platform is pretty good."
As a great demon, Tang Erbao has high standards. Even if he enters the Internet industry and competes with humans, he will not easily praise his opponents.
Those who can be recognized by the other party are obviously of a very good level.
This is indeed the case. The reason why this company can stand firm is that their platform has many tricks and is very attentive, and is very popular among young people.
Of course, anti-addiction measures are also well done.
When he heard that Ning Su was filming a public service advertisement sponsored by this company and learned the content, Tang Erbao exclaimed "Ah" on the other end of the phone.
"What's wrong?"
"It's nothing. I just remembered a legend."
The so-called legend is naturally the news that circulates in the industry and is difficult to distinguish between true and false. Out of gossip, Tang Erbao still briefly mentioned it to his friend.
It turns out that the owners of this Internet company were a couple who lost a daughter when they started their business in the early years.
It is also in order to find this child that the other party has worked so hard over the years, hoping to use his influence to make the lost child see him.
Perhaps because of its unfortunate experience, this company has spent a lot of effort in fighting human trafficking. Almost every product has a section to help publish information about lost children.
"If the public service advertisement is about fighting human trafficking, it is normal for them to be willing to invest so much money."
After listening to the gossip, Ning Su couldn't help but sigh.
Human traffickers really deserve to die.
After finishing the special effects shoot on the first day, Ning Su got in the car early the next morning and rushed to the city with the crew.
In the city, they will start the second day of filming with the young actors.
However, before reaching the designated location, Ning Su was sitting on the bus when he suddenly heard the director's raised voice.
"What? The person is missing?"
"What do you mean it's lost?"
"The child is lost?"
The three questions immediately made the atmosphere inside the bus a little restless.
"How could it be such a coincidence?"
They were shooting a public service advertisement against human trafficking, how come the little actor was lost before the filming even started?
"It's not a coincidence." The staff member who was in contact with the director said bitterly on the other end of the phone, "According to the parents, several children have been missing recently."
It’s just that the case has not been solved and no one outside knows about it.
"Is there such a thing?"
There were only three young actors in total, and if one was lost, the filming of the play naturally could not continue. The bus still drove towards the city, but the director and other staff members were already discussing what to do next.
"No matter what, we still have to go and take a look." The director is not a heartless person. After going to see it, if there is any help needed, they can lend a hand.
But, while going to see the scene is one thing, other work still needs to be arranged.
The director quickly arranged the work for other crew members, and it was Ning Su's turn to be troubled.
"Teacher Ning, do you have any plans?"
"I'll go with you and take a look."
"Okay." Director Wang agreed immediately.
After getting off the bus and calling a taxi, Ning Su and Director Wang rushed to the crime scene. As there were many onlookers, the scene had been surrounded.
"Go away, don't join in the fun." The police drove them away.
Director Wang was disappointed and was thinking about leaving when he suddenly saw Ning Su take out an ID from his pocket.
The next second, a look of joy suddenly appeared on the other person's face.
"Chief Ning, please come in."
Director Wang: “?”
Ning what?
Section chief?
Without paying attention to Director Wang's shocked face, Ning Su walked in quickly. Soon, he knew why the police officer looked so surprised.
"Recently, two little demons have been among the missing children."
Sensing the recent trend, it is common for young demons with insufficient demonic powers to transform into elementary school students. Perhaps it is for this reason that they are abducted.
Since a little demon was involved, staff from the local demon bureau office were also present.
"In that case, the mastermind behind this is not a demon?" Ning Su guessed.
This eliminated many clues.
At this moment, in the suburbs of City G, in an abandoned factory.
A group of children fell dazed in the basement. Outside the basement, there were people walking back and forth normally, riding electric tricycles to buy and sell scrap.
Inside the factory, a young man was playing on the computer out of boredom. On the computer screen, several groups of people were dancing.
"xxx like-minded group."
"xxx chat group."
"Love of my life xxx"
Not surprisingly, these groups are filled with young children still in school, and in their eyes, they are all fish that are about to be hooked.
"Erkun, go eat." Someone stuck his head out of the door and called out.
The man called "Erkun" hesitated for a moment and looked back at the sleeping child.
The person who came to call him urged: "Hey, it's okay, they won't wake up, and even if they wake up, they won't run around."
The reason why this person is so confident is obviously that he has some experience——
Their boss, a man called Brother Jiang, seemed to have some "magic medicine" in his hands. He fed the medicine to the captured children, and not only did they behave themselves, they didn't even dare to run away.
Once, this man named Brother Jiang got drunk and revealed the specific effect of the "magic medicine", which is said to be able to magnify the fear in a person's heart.
"The little brat is scared, how can he escape?"
Moreover, when children are afraid, the people around them can also become the source of their fear.
This is also the reason why they dare to go out and commit crimes and only leave one or two people to guard the base.
"OK."
Anyway, the dining place was not far from the factory and he could easily hear the noise here, so the young man was convinced.
However, after they left, the two little demons gently opened their eyes.
I was actually kidnapped by humans. Damn it.
After taking the so-called "magic medicine", the little demons felt weak all over, but the symptoms were still much milder than those of human children.
"How do I wake them up?" Xiao Yao was a little worried.
We have to wake people up before we can proceed to the next step.
Fortunately, at this time, another human child opened his eyes.
Due to the effect of the medicine, he was trembling with fear and curled up into a ball, but when he saw the schoolbag next to Xiao Yao in the dim light, he was still stunned and envy flashed in his eyes.
Xiao Yao followed his gaze and lowered her head to look at her schoolbag.
…the same bag as the "Mountain Soul" fan club.
The little demon suddenly understood - it turned out that this child was its fellow creature!
That's easy.
The little demon's mind moved, and he began to sing: "The sea soul is surging, flowing endlessly; the sea water is vast, and it goes on and on."
In the darkness, the child's eyes suddenly lit up.
Hearing this familiar melody, some children who were pretending to be asleep out of fear opened their eyes.
Everyone can sing "Sea Soul", and the singing becomes louder and louder, eventually merging into a torrent.
"Don't be afraid. I checked. This shouldn't be a very far suburb. There should still be other people here."
"If we rush out together, we can be rescued easily."
The little demon thought about it, used his demonic power in his voice, and said it twice.
The other kids nodded.
"I'll count to 1, 2, 3 and go——"
The mobility of the dozen or so children was absolutely extraordinary, and with two little demons taking the lead, it soon attracted the attention of strangers as expected.
The two little demons didn't run away, but instead specifically stopped the two minions.
"You guys want to die."
Soon, someone called the police. The police were shocked by the noise in the suburbs.
"...What, you said, they escaped?"
This is the first time in all these years that a child was abducted and was able to escape on his own!
Moreover, it is said that these children were singing when they ran out, and because it looked so abnormal, passers-by called the police.
"What are they singing?"
"Ocean Soul"
"They say they are believers of mountain spirits and sea spirits."
police:"……"
Even though we are happy for these kids, such childish remarks are still quite relatable!
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