152: Can I introduce you to Ms. Fu?
This is a link deliberately designed by the brand.
First, use the most normal catwalk show to show the new summer ready-to-wear clothes, and then let the designers come out to tell the story.
Fashion also needs packaging.
There are actually only so many styles of clothing, and if you don’t tell a good story, it will be difficult for a brand to survive for many years.
After the designer comes out to talk about his design inspiration, he will also praise Jason, a Chinese painter who is popular in Europe. At this time, watching the fashion show again with photos of Jason's paintings will give the audience a completely different feeling!
Not everyone can appreciate art, but everyone has been attracted by the designer's story.
The painting of the Black Sea is Jason's most shocking work. Even someone like Tangtang, who knows nothing about painting, was shocked when she saw it.
"This painting..."
It makes people feel a little uncomfortable when watching it.
Tangtang turned around and whispered to Xu Yao, "What kind of marketing is this? I don't understand."
Xu Yao had calmed down. "What a coincidence! Gu Jun and I saw Jason's exhibition when we went to Finland. He is indeed very young and talented, and has already made a name for himself in the European art world, but not yet to the point where he's driving the entire European art world crazy as the designer said. Of course, this is also a gamble. Once Jason's paintings become truly famous around the world, it won't be easy to find him to collaborate with again."
Xu Yao understands the brand’s ideas too well.
Only niche and scarce works can create a sense of prestige. Drawing inspiration from those long-established great painters is no longer novel. Young painters like Jason who have just become famous will bring a refreshing feeling.
Moreover, Jason is not yet very famous. When he becomes really famous in the future, the cooperation initiated by the brand today will become a good story!
This is what Xu Yao thought when she went to see Jason's art exhibition. She would have been the first internet celebrity to promote Jason's paintings in China. After knowing that Jason might be Gu Jun's younger brother whom he had never met, Xu Yao gave up her original plan.
There was no way she could promote Jason.
Unexpectedly, the person who discovered Jason’s value was not only Xu Yao, but also brand designers who traveled around the world looking for inspiration!
Tangtang understood: "If we don't praise this Chinese painter Jason, we won't even be able to get a press release for the press conference."
Even though we are so responsible, consumers still pay the bill in the end.
Tangtang is not worried about consumers. After all, luxury goods only exploit the rich. Brands want to sell high-priced clothes, and rich people want to wear high-priced clothes to widen the gap between themselves and ordinary people. It is a two-way process.
Tangtang just felt that Jason's paintings were quite depressing, and she didn't understand this kind of melancholic aesthetic.
Tangtang doesn’t understand, but obviously someone does.
During the second fashion show, the editors of fashion magazines and fashion buyers were all very excited, and even the VIP guests invited to the show were more focused when flipping through the product brochures.
Li Lanyi is often praised for her fashion sense, but in reality, her wardrobe is carefully curated by a team; it's her stylist, not herself, who's responsible. Fashionable and expressive looks are a gift from fate; she has absolutely no interest in them.
Tangtang felt depressed after seeing the darkness, Xu Yao was worried about Gu Jun after knowing that Jason was collaborating with a brand designer, but Li Lanyi didn't feel anything.
Listening to Xu Yao and Tangtang chatting, Li Lanyi suppressed the urge to yawn and asked Xu Yao, "I saw online that you graduated from an art academy, and some people praised your basic skills. Is that true?"
"real."
Xu Yao was straightforward and unpretentious, which piqued Li Lanyi's interest. "Then why didn't you become a painter?"
Li Lanyi doesn't understand paintings, but she also knows that great painters make a lot of money.
Being an internet celebrity is a job that only lasts for a short time, but being a painter is not like that. The older a painter gets, the more valuable he becomes.
Xu Yao was embarrassed to admit that she didn't have Jason's talent. "My family went bankrupt right after I graduated from art school. My father disappeared on the high seas, leaving me with 300 million yuan in debt. Being a painter isn't as profitable as being an internet celebrity."
Li Lanyi echoed this sentiment: "Actually, I didn't want to be an internet celebrity at first. I wanted to be a doctor. My senior year of high school, my dad ran away with millions in gambling debts. The debt collectors splashed red paint all over my house and even waited for me on the way to school. They said I was pretty and they could find me a job so I could help pay off my dad's debts."
Xu Yao didn't expect Li Lanyi to treat them as outsiders.
"And then, did you really believe what they said?"
Li Lanyi rolled her eyes at Xu Yao. "I'm not stupid! Why should I pay off my dad's gambling debts? If they have the guts, just go find him and kill him! But they harass me and my mom every day, and that's why I can't go to school. Without an education, I can't find a good job, so I ended up becoming an internet celebrity."
Xu Yao was completely stunned.
Li Lanyi's fashion sense is often praised by fans, but no one expected that she actually has such a personality.
But Li Lanyi's father is such a bastard. After he owed gambling debts, he ran away and left his wife and daughter to face the debt collectors. If Li Lanyi was weak, she would be eaten to the bone by those debt collectors.
Tangtang suddenly said, "My parents divorced a long time ago. My dad was killed in an accident while working in a small firecracker workshop. My mom remarried and gave birth to two daughters with her next husband. After my dad died, my mom said she wanted me to live with her. After I went there, she said I should marry my stepfather's previous son. I disagreed. Two nights later, I found my stepbrother in bed. I hit him with the bedside lamp. While my mom and stepfather were taking him to the hospital to stop the bleeding, I stole the cash they had left at home and ran away that night... That year, I was seventeen years old."
Xu Yao was secretly cursing Li Lanyi's gambling father just now, and now she wants to drag out Tangtang's biological mother and beat her up.
Tangtang would definitely lock the door when she goes to bed at night. Who gave her stepbrother the key to sneak into the room in the middle of the night?
For a moment, Xu Yao didn't know who was more disgusting, Li Lanyi's father or Tangtang's mother.
Li Lanyi's brows were furrowed tightly. Xu Yao and Tangtang thought she was about to express some insightful opinion, but they heard Li Lanyi start to criticize herself: "A gambling father, a sick mother, a brother who goes to school, and a broken heart - our life stories are as miserable as the club technician's!"
Xu Yao: ...
Tangtang: ???!
This interruption brought the second fashion show to an end.
When the designer came out to thank the audience, the whole audience burst into thunderous applause.
After the press conference, there was a cocktail reception. Xu Yao rubbed her hands here and there, hoping to find a chance to chat with the designer. She mainly wanted to know if Jason had any plans to return to China in the near future.
According to the brand's marketing arrangements today, Xu Yao guessed that Jason might return to China to attend the brand's activities.
Li Lanyi saw Xu Yao constantly leaning towards the designer and whispered a warning to her, "It's useless. Nine out of ten designers are gay, and he's no exception."
Xu Yao was confused by Li Lanyi's train of thought: "I'm already married..."
Instead, Li Lanyi looked at her with a strange look for a long time.
What’s wrong with getting married? Doesn’t that mean you can’t rely on resources after getting married?
Li Lanyi suddenly realized that Xu Yao might really be different from others. She cleared her throat and said, "Then I'll introduce him to you. You can try to be his sister!"
With Li Lanyi as a matchmaker, it wasn't awkward for Xu Yao to chat with the designer.
Xu Yao said she really liked Jason's paintings and had even seen an exhibition of his paintings in Finland. The designer felt that Xu Yao was a kindred spirit: "Dear, your aesthetic sense is great. Jason's talent will surely amaze the whole world!"
Xu Yao pretended to be a fan, "Will Jason be invited to China?"
The designer made an apologetic expression. "We did invite Jason, but he declined because he was so absorbed in his art. Jason is usually only responsible for painting, and everything else is handled by his agent, his mother, Ms. Fu. Ms. Fu is also a very talented woman. It was she who brought Jason to attention in Europe. If you'd like, I can introduce Ms. Fu to you. She knows Jason best in the world!"
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