167: Your wife’s way of selling products is wrong!
Xu Yao felt that there was nothing wrong with the electric baking maker and the juicer.
Merchants dare to ask her to promote their products, so what is there that she dare not sell?
Xu Yao showed great confidence in herself, and all the employees were infected by her.
"Sister Xu Yao, it's fine."
"We're all ready!"
"Try to have a good start tonight."
Before the live broadcast started, Hua Bin contacted Xu Yao for confirmation for the last time.
"If the sales data doesn't perform well, we really won't brush it?"
With so many eyes watching from both inside and outside the industry, if Xu Yao's first livestream sales were low, public opinion wouldn't be very favorable. Shengshi certainly didn't want Xu Yao to rise to prominence, and Jiale also had a history of grudges against her. If Xu Yao failed to sell her products, both companies would actively spread negative news about her.
Hua Bin thought, since the studio has money in its account, if the sales tonight really fail, he can just give Xu Yao some sales.
Hua Bin had mentioned this to Xu Yao once before, with the original intention of relieving Xu Yao's mental pressure, but Xu Yao's attitude was very firm.
She would rather be laughed at by people in and outside the industry for failing to sell products than inflate her sales figures!
Xu Yao couldn't guarantee whether the goods could be sold.
But she can only get sales commission if the goods are sold.
If sales are not going well, then analyze the reasons for failure and make progress bit by bit.
She increased her own sales and the data looked good, but how could she summarize the reasons for her failure?
"I really don't want to inflate sales. The money in the studio account cannot be used to inflate sales."
Sure enough, Xu Yao still refused.
Hua Bin was not surprised by the result. He did not continue to persuade Xu Yao. Instead, he took a deep breath and said, "Damn it, let's all go all out tonight. If the live broadcast room is not popular enough, I will do pole dancing myself!"
Thinking of the eye-catching scene of Hua Bin dancing on a pole, Xu Yao shuddered, "Brother Bin, we are all family..."
In order to prevent Hua Bin from going on stage to dance pole dance, Xu Yao must put in 120% effort in her first live broadcast.
The live broadcast room is fully equipped.
The lights are in place.
Camera in place.
Xiaoling, the live broadcast assistant, is in place.
Xu Yao was a little nervous.
Live streaming is different from shooting videos. When shooting videos, you can cut out the ugly shots, but you can’t do that when live streaming.
When the director finished counting down "three, two, one", Xu Yao showed her well-trained standard smile: "Welcome everyone to my live broadcast room!"
…
Jiang Zhiyan originally wanted to check out Tangtang's live broadcast room, but he didn't expect that only Tangtang's assistant was there today.
Tangtang’s account said that she would take a few days off, but several days have passed, why hasn’t she started broadcasting yet?
Jiang Zhiyan began to worry about Tangtang's health.
After another refresh, big data pushed Xu Yao's live broadcast room to Jiang Zhiyan.
Jiang Zhiyan walked into Gu Jun's office with his cell phone.
"Is your wife live streaming and selling goods today?"
Gu Jun was multitasking, looking at the documents in his hand while listening to Xu Yao's live broadcast room, and glancing at the live broadcast room from time to time.
"Xu Yao is live streaming and selling goods. Do you have any opinions?"
Jiang Zhiyan choked.
Gu Jun is a 100% wife-protecting maniac. How could he dare to say anything bad about Xu Yao!
However, Xu Yao's live broadcast of selling goods happened to collide with Jiang Zhiyan's expertise. After watching Xu Yao's live broadcast room for a while, Jiang Zhiyan couldn't help but remind Gu Jun carefully: "Do you feel that her live broadcast room lacks a bit of atmosphere?"
Other people’s live broadcast rooms are full of loud shouting, with a main anchor selling goods and several assistants assisting, shouting at the top of their lungs to create an illusion for the audience: the products we buy have great discounts and the stock is not much, so if you are slow to place your order, they will be snatched away by other customers!
This sense of urgency is a tried-and-tested tactic for live streaming e-commerce.
In essence, it is still a means of "forcing orders".
Influenced by such a frenzied atmosphere, many people even buy a bunch of goods they don’t need.
But this is not the case in Xu Yao’s live broadcast room.
Jiang Zhiyan really couldn't imagine the scene of Xu Yao shouting at the top of her lungs to sell goods, but if Xu Yao didn't shout, could she sell the goods?
As Jiang Zhiyan spoke, he switched to another popular live broadcast room. Listening to the host say, "Are you ready, babies? Three, two, one, let's go online," Jiang Zhiyan felt refreshed.
This is the rhythm Jiang Zhiyan is familiar with!
Switching back to Xu Yao's live broadcast room, Jiang Zhiyan felt even more awkward.
Xu Yao is beautiful, has a nice voice, and has a large fan base, which are her advantages in live streaming and selling goods.
But she doesn't seem to be in a hurry to sell the goods?
Xu Yao was carefully introducing the ingredients of a shampoo in a cheerful voice.
Which ingredients can make hair smooth, which ingredients can increase fragrance, and which ingredients can inhibit excessive oil secretion from hair follicles.
So professional!
Jiang Zhiyan even felt that this was unnecessary.
This is a live broadcast of selling goods, not academic popularization. Most of the audiences flocking into the live broadcast room may not understand what Xu Yao is talking about. How does this help her sell goods?
Gu Jun ignored Jiang Zhiyan. Jiang Zhiyan wasn't sure what this wife-protecting maniac was thinking, so he tried to make amends dryly, "But her livestreaming room is pretty popular, and she still has a fan base."
“She paid for the drainage.”
Gu Jun told Jiang Zhiyan the truth.
Jiang Zhiyan was worried about Xu Yao: "Spending money to attract customers is a normal operation, but since she spent money, she can't be so arrogant as to sell goods!"
Gu Jun finally took his eyes off the document in his hand and looked up at Jiang Zhiyan.
Jiang Zhiyan felt uncomfortable: "Why are you looking at me? Is there something dirty on my face?"
"Don't you say every day that Xu Yao and I are together because of bad intentions? Her livestreaming failed, so isn't it a good opportunity for you to watch her make a fool of herself?"
Gu Jun teased Jiang Zhiyan.
Jiang Zhiyan said stubbornly: "If she fails in her sales, it's even more reason for her to go home and rely on her husband for support. I'm doing this for your own good!"
"She has a sharp tongue but a soft heart... I don't think Xu Yao is just putting on airs to sell goods. Livestreaming has indeed developed mature routines, but those existing routines may not be suitable for Xu Yao. She's clearly trying to find a livestreaming route that suits her."
Everyone thought Xu Yao became famous by riding on Tangtang's popularity, but Gu Jun knew that was not the case.
With Tangtang, Xu Yao shortened the time it took to become famous.
Even without Tangtang, Xu Yao would still be popular.
After more than three years of accumulation, Xu Yao has a clear idea of how to plan her own career as an internet celebrity.
There is also the establishment of a personal studio.
Xu Yao has been using a businessman's mindset to start her own business very early on, and she is not just an internet celebrity who takes things one step at a time.
Gu Jun's words made Jiang Zhiyan doubtful: "Then don't care? Forget it, just treat it as me meddling in your business!"
Jiang Zhiyan was about to go out with his phone, but Gu Jun stopped him: "Wait."
"what?"
"You watched the live broadcast, why don't you help her place an order?"
If you don’t watch it, that’s fine. But if you watch it but don’t take a photo, won’t the popularity and sales conversion rate be even lower?!
Jiang Zhiyan looked at the shampoo Xu Yao was introducing.
Hearing Xu Yao say that this shampoo is highly effective in repairing hair damaged by perming and dyeing, Jiang Zhiyan touched his hair: Damn it, it seems like he really needs it?
Xu Yao was not as impatient as other anchors when introducing the product. Listening to her help analyze the product using professional terminology, I felt that she was quite reliable.
"Your wife better not be lying. She really has used this shampoo!"
Jiang Zhiyan bought a set.
Gu Jun also bought a set.
The two looked at each other, and Jiang Zhiyan left without saying anything. He sat on the sofa in Gu Jun's office and watched Xu Yao's live broadcast calmly.
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