169: Alternative Counterattack
Wen Yiyi and Shen Yan were also watching Xu Yao's live broadcast.
Seeing Xu Yao shouting loudly without letting go of her pride, Wen Yiyi wanted to laugh.
"There's no way she can sell anything like this!"
Although Xu Yao does accept promotions for her videos, she usually inserts them into her videos by "recommending good products," which doesn't seem out of place. Her fans are willing to pay for it, and Xu Yao herself is also comfortable with this way of making money.
Live selling?
What’s the difference between that and setting up a roadside stall!
Street vendors can shout loudly without regard for others because that's how they make a living. Those at the bottom of society are already accustomed to loud talking and arguing. Some grassroots individuals, fortunate enough to become internet celebrities, have brought their grassroots habits to the livestreaming studio, where they best understand what the audience shopping in those studios wants and needs.
So internet celebrities can sell goods, but celebrities who want to imitate internet celebrities cannot sell goods.
Most celebrities put on airs.
Would celebrities use facial masks that cost only a few dozen yuan?
Won't.
When celebrities try out skin care lotion that costs only a few dozen yuan on their hands, they only dare to apply a small amount, for fear of getting an allergic reaction from the cheap skin care lotion.
The audience in the live broadcast room are not fools, so they are unwilling to place orders to buy things in the live broadcast room of celebrities.
Xu Yao isn't a star yet, but she's already acting like one, unwilling to learn from other internet celebrities and shout loudly to sell goods... Wen Yiyi can understand Xu Yao's mentality.
If Wen Yiyi were in Xu Yao's situation, she wouldn't be able to bring herself to imitate the street vendors!
When Wen Yiyi saw Xu Yao changed from selling perfume to selling electric griddles, she couldn't stop laughing. Xu Yao has now fallen to selling electric griddles?
Wen Yiyi placed an order for an electric baking pan without hesitation, then turned to tell Chen Yan: "I want to give this to Lin Meixian. This is a product sold by her daughter. She will definitely like it when she receives it!"
"Don't overdo it."
Shen Yan reminded Wen Yiyi, “I think your father has been very particular about Aunt Lin recently. Every time we went back, your father always put Aunt Lin’s feelings first.”
As the old saying goes, if there is a stepmother, there will be a stepfather. Chen Yan has become wary, worried that Lin Meixian will completely win over Wen Zhicheng.
When Chen Yanyi said that Lin Meixian and Wen Zhicheng had been on good terms recently, Wen Yiyi stopped caring about Xu Yao.
Not only Chen Yan felt it, but Wen Yiyi felt it too.
Wen Yiyi didn't know how Lin Meixian did it. When it came to dealing with men, Lin Meixian was an absolute vixen!
In front of Shen Yan, Wen Yiyi was stubborn: "Is it wrong for me to support Xu Yao's live streaming sales? My father tells me every day to get along with Xu Yao, and I am just listening to him!"
There is no point in talking if you don't agree. Chen Yan didn't want to talk to Wen Yiyi anymore, nor did he want to watch Xu Yao's live broadcast room anymore.
Xu Yao’s live broadcast room is quite popular.
However, you can spend money to increase the popularity of your live broadcast, but whether you can make money depends on sales.
The more goods Xu Yao sells, the more she earns.
Since the goods sold were few, Xu Yao's pretentiousness only made her look more ridiculous.
Chen Yan thought that it would be best if Xu Yao always kept such high esteem.
As long as Xu Yao doesn't change herself, even if Gu Jun has some status in Huahu, he won't be able to help Xu Yao.
Traffic can be tilted, but if the audience doesn’t buy it, then they don’t buy it.
…
Xu Yao ended her first live broadcast with very little support and the vast majority of doubts.
The show started at 7:30 in the evening and ended at 12:00 in the morning, a full four and a half hours. Xu Yao felt like her throat was about to smoke.
Even though he wasn't shouting loudly, he was still talking.
In order to reduce the time away from the camera, Xu Yao did not dare to drink too much water during the live broadcast.
In the past, we only saw news reports every day about which anchor made how much money in one night by selling goods. The comments under such reports were all full of envy, jealousy and hatred. Most people thought it was easy for anchors to sell goods, and if they had such an opportunity, they could also succeed - but that would be strange!
"This isn't a job that ordinary people can do!"
Xu Yao had made a lot of mental preparations beforehand, but she was still exhausted when she actually put it into practice.
No wonder Tangtang was so tired that she had to be hospitalized to protect her pregnancy after working for a short time.
This job is a double test of physical and mental strength, both of which are indispensable. Without physical strength, you cannot persist in live broadcasting for several hours, and without brain power, you are likely to say the wrong thing during the live broadcast!
"Drink some water, drink some water. Sister Xu Yao has worked hard."
Xiaoling brought Xu Yao a cup of warm water, and Xu Yao asked her to drink it first: "You and I have the same broadcast time, you are also tired."
When selling electric griddles, Xu Yao and Xiaoling made a lot of pies and pan-fried buns, which are now just the right amount to share with the employees present.
Hua Bin was stunned for a long time looking at the sales data.
Xu Yao was worried, "Brother Bin, are the statistics really that bad?"
Xu Yao did have some problems with her vocal cords, but when it was first discovered, Xu Qinghua and Lin Meixian tried to find a solution for her. Finally, they followed the doctor's advice and sent Xu Yao to learn voice training for half a year. Now her speech is almost the same as that of a normal person.
Xu Yao slightly exaggerated the problem with her vocal cords in the live broadcast room, which was also discussed with Hua Bin in advance.
She chose this method today because she knew the market was already crowded with pioneers, and Xu Yao had no advantage by entering the market now. Xu Yao didn't think livestream sales were limited to just shouting loudly; she wanted to try to sell products in a way that she was more proficient in.
Hua Bin agreed to let Xu Yao try because of her image, fearing that if she failed to sell products, she would not have the opportunity to take on big-brand promotion in the future.
If this method doesn't work, Xu Yao will have to change as well. Then her statement that she has vocal cord problems during the first live broadcast will become a foreshadowing of the "hardworking label" in the future.
...Alas, since ancient times, sincerity cannot be retained and only routines can win people's hearts. Sometimes, if you want to make more money, you have to lose your moral integrity.
Hua Bin hesitated, "It's actually not that bad, it's even better than I expected. I feel like your slower live streaming sales model isn't unworkable, it's just—"
"Just what? Brother Bin, we are all family, there is nothing we can't talk about. Don't worry, I can handle it!"
Xu Yao didn't know what Hua Bin was being shy about.
Hua Bin should tell her whether the data performance is good or not!
How can she improve in selling products without analyzing the data?
Hua Bin's face was filled with confusion. "I just didn't expect that the electric griddle would be the best-selling product in your livestream. You used to be a fashion blogger, then focused on makeup. And then you sold over 2,000 electric griddles in one night through livestreaming... and you can't even cook!"
Xu Yao achieved sales of 900,000 yuan just by selling electric griddles, which contributed half of the credit for Xu Yao's entire live broadcast.
Not to mention that Hua Bin was hesitant to speak, Xu Yao was also confused.
What's wrong with her fans? Why did they buy so many electric griddles?
This product was originally a backup option. If the negotiations for two products had not broken down, the electric griddle would never have been put on the market!
Xu Yao had a bad feeling in her heart: "Are there a lot of portable juicers being sold as well?"
Hua Bin nodded. "It's a little less than the electric baking pan, but we still sold over a thousand. The portable juicer has a low unit price, so the sales volume was only 160,000. The sales volume of your first live broadcast exceeded one million, all thanks to the electric baking pan and juicer."
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