194: Did your brother-in-law secretly give you inside information?
Wen Yiyi came here specifically to tell Xu Yaohua the news about the Internet E-Commerce Festival.
Xu Yao was waiting for Wen Yiyi's next move. After Wen Yiyi finished speaking, she got into the car and left without saying any more words to Xu Yao.
Xu Yao felt like she was hit by a stick: "What's wrong with her? Did she really take the wrong medicine?"
Over the years, Xu Yao had become accustomed to Wen Yiyi's targeting and her sarcastic tone. But Wen Yiyi suddenly changed, and Xu Yao felt very unfamiliar!
"Don't worry about her. You can pretend for a while, but not forever. Let's wait until more time passes."
It would be best if Wen Yiyi stopped causing trouble for Xu Yao. I'm afraid that this guy is trying to "bear humiliation" and say that he has turned over a new leaf but will give Xu Yao a heavy blow at the critical moment.
Gu Jun paused, "The Huahu E-commerce Festival that Wen Yiyi mentioned—"
"Of course I've heard that."
Xu Yao interrupted him: "If Huahu wants to hold an e-commerce festival, we have made preparations in advance; if Huahu doesn't do it, these preparations can be regarded as our continuous improvement in product selection. Isn't there an old saying that opportunities always come to those who are prepared!"
Regardless of whether the e-commerce festival is held or not, Xu Yao has to take this step. The e-commerce festival only forces her to speed up her actions, so she doesn't need to find Gu Jun to verify whether the news about the e-commerce festival is true or false.
Even if it was fake, Xu Yao wanted to use this carrot to motivate all the employees in the studio to give their all!
Gu Jun looked at Xu Yao again and again. Xu Yao touched her face and asked, "What's wrong? Is there something dirty on my face?"
Gu Jun grabbed her hand and said, "Don't touch me! You'll ruin your makeup! Otherwise, Xiaoling, that gossipy girl, will misunderstand you when we go upstairs. I'm amazed at how fast you've grown. When we first got married, you were still working on your own social media account. It's only been about six months, and you already have the mindset of an entrepreneurial boss."
Men who are incompetent like to trap the women they like at home.
If a woman is too outstanding, it will put pressure on this kind of man.
A capable man will appreciate the woman he likes spreading her wings and flying.
How could a soaring eagle like a weak sparrow perched on a branch? The mate of an eagle must be another female eagle.
Even though they had already had an intimate relationship, Gu Jun's gaze still made Xu Yao breathe faster.
When feelings are aroused, there is no need for deliberate flirting. Such undisguised appreciation makes Xu Yao feel like she is bathed in warm sunshine - this may be the reason why she fell in love with Gu Jun.
…
Xu Yao’s preparation was not in vain. Two days later, Huahu’s official account officially announced it.
Huahu has set the date for the platform-wide promotion on March 15th.
Huahu's decision to schedule the event on this date is significant: March 15th is International Consumer Rights Day. The rise of livestream shopping has led to numerous issues, including impulsive purchases by viewers, who can then feel dissatisfied with the quality of the goods after receiving them, feeling they've been deceived by false advertising or purchased counterfeit goods. In these cases, platforms are needed to oversee the return, exchange, and refund process.
Therefore, Huahu not only wants to organize its own "Live Streaming E-commerce Festival", but also wants to take this opportunity to rectify the live streaming e-commerce on the entire platform!
For live broadcast rooms that receive a high number of consumer complaints, Huahu will limit traffic or even ban them.
No matter how top-tier the anchor is or how much traffic the live broadcast room has, Huahu will treat them equally.
On the contrary, Huahu will provide certain traffic support to those live broadcast rooms that sell goods in an orderly manner.
When the news was announced, the employees of Xu Yao's studio were all in a daze.
All employees, including Xiaoling, suffer from the pain of having to hold several product selection meetings a day. Every product selection submitted by each person has to be discussed at the meeting.
The price cannot be too high, the quality cannot be too poor, and the discount must be sufficient.
Among the products that meet these conditions, which one is easy to negotiate?
At the product selection meeting, everyone will cross-vote on a colleague's product proposal. If the vote passes, the work is completed. If the vote fails, the process will be repeated until a new product proposal passes the vote.
If Xu Yao hadn't offered her employees salaries that were considered high in the industry, her stringent requirements would have caused collective complaints from her employees.
Is it necessary?
There’s no need for other people to make it so complicated when promoting products!
Livestreaming sales are inherently about speed, precision, and decisiveness. Influencers who stream daily don't go as far as Xu Yao to create such a complex process. The quality of the product isn't the responsibility of the influencer, but rather the manufacturer. Consumers shopping in livestreams should also make their own judgments. A 20-yuan eyebrow pencil is fine, but a 20-yuan down jacket seems a bit excessive. Shouldn't considering what product to buy at a certain price point and the quality to be paid for be considered before placing an order?
Xu Yao used to think so.
Even though she still owes more than 300 million yuan in foreign debt, she subconsciously feels that skin care lotion and moisturizer that cost a few hundred yuan are not expensive. This is the consumption concept that Xu Yao has formed over the years and it will not be completely overturned because of the bankruptcy of the Xu family.
However, the prices of the products selected during the first live broadcast were relatively expensive, which completely woke Xu Yao up.
The internet has blurred the distance between people, allowing many ordinary people to connect with wealthy individuals they wouldn't normally be able to reach. Coupled with the deliberate display of wealth by some internet celebrities, this creates the illusion that most people are wealthy and can easily earn a million-dollar annual salary. In reality, wealthy individuals still only make up a small minority of the population, and most ordinary people prioritize saving money over brand names when shopping.
Xu Yao began to think about the audience who shopped in the live broadcast room and what these audiences needed.
Whenever she has free time, she browses the review sections of cheap items on major e-commerce platforms. Seeing the likes on buyer's shows of wedding dresses costing just a few dozen yuan, and the photo backdrops of buyers showcasing down jackets costing just a few dozen yuan, Xu Yao knows that many consumers genuinely need 5 or 10 yuan coupons—but don't these bargain-hunters deserve quality assurance? A piece of clothing worth just a few dozen yuan doesn't need to be made of high-end fabric or from a famous brand; at least it should be guaranteed not to shrink after a single wash or rip after a few wears, right?
It’s not that price and quality cannot be taken into account at the same time, but it’s a bit inappropriate in the fast-paced live streaming e-commerce industry. It’s better to hold two more live broadcasts with this energy.
Some employees felt that Xu Yao spent too much time on product selection and was too picky.
Although Xu Yao's efforts have resulted in very good reviews from consumers in the live broadcast room, the studio has not seen much effect. The positive reviews from consumers cannot bring about a sharp increase in sales in the live broadcast room. In the last two live broadcasts, sales have been declining.
So what’s the point of everyone being so serious?
In this society, true feelings can no longer be retained and tricks have long been used to win people's hearts!
As soon as Huahu’s official statement came out, everyone’s original doubts about Xu Yao turned into admiration!
"Sister Xu Yao, your livestream has a very high positive review rate and a very low return rate. Can you get traffic support from Huahu?"
"That's right, I also think Sister Xu Yao should get traffic support, so that it will not be in vain for us to spend so much time on product selection."
“I don’t know how much traffic the platform will provide this time…”
Everyone started talking at once, and the conference room was buzzing with noise. Xiaoling secretly asked Xu Yao, "Did my brother-in-law give us the inside information in advance?"
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