316: Such a fake performance, are you blind?
This is not the "Lamborghini 500 coupon" that netizens play with. The car originally only sold for 100,000 yuan, and this is a real discount of 10,000 yuan off for purchases over 100,000 yuan!
The comments in the live broadcast room became even more lively.
Hua Bin broke out in a cold sweat for Xu Yao.
Xu Yao was the one who personally negotiated the sale of the car. The coupon for an instant discount of 10,000 yuan was indeed very attractive, but after the discount, there was still 90,000 yuan left. It was hard to say whether the car could be sold and how many units could be sold.
Hua Bin did not object to Xu Yao selling cars through live streaming, but he felt that it was unnecessary to be so risky in Orca’s first live streaming show.
“There are only 500 coupons~”
As soon as Xu Yao finished speaking, 500 coupons were sold out in seconds.
Regardless of whether to buy a car or not, people will feel very uncomfortable if they don’t get the coupons. Xu Yao has a good grasp of everyone’s mentality!
Wen Yiyi was squeezed into the live broadcast site. Xu Yao's live broadcast of selling cars had attracted a lot of onlookers. The studio employees stood in a human wall to prevent the onlookers from squeezing close to Xu Yao.
Wen Yiyi looked up ahead, then down at her phone screen, and found that 500 coupons were sold out in seconds. Wen Yiyi's breathing tightened.
The probability of not selling any units is very small, but I don’t know how many units Xu Yao can sell in the live broadcast room this time.
If all 500 coupons were used... they would contribute 45 million in sales!
With this 45 million in sales as a foundation, Xu Yao’s first live broadcast sales performance on Orca will not be too bad.
Wen Yiyi calmed herself down.
Oh, what's there to be nervous about? Although Wen Yiyi doesn't like the domestically produced car that costs 90,000 yuan, she also knows that most of Orca's users have little purchasing power.
Wen Yiyi didn't think Xu Yao could sell 500 cars in one go.
Xu Yao in the crowd looked quite calm. She didn't shout at the top of her lungs, but just introduced the performance and configuration of the car in an enthusiastic voice. The camera followed Xu Yao's perspective from behind and captured every new car of different colors.
After introducing the exterior, Xu Yao opened the car door and got in to let fans in the live broadcast room see the interior.
Xu Yao did not force the order, but the fans in the live broadcast room became anxious instead.
“I’ve grabbed the coupons, but why are the links still not working?”
"Don't say it, we are very familiar with this car, my relative bought it."
"Did you memorize the entire car manual?"
Xu Yao was criticized by fans for being too long-winded, but she was not angry at all: "I know some of you know a lot about cars, but there are probably many people who don't. Of course, I have to explain such a big item in detail."
Xu Yao smiled at the camera and said, "It's just like going to a 4S store to choose a car in person. I want everyone to take a close look at the car inside and out."
The anchor who sells the goods does not urge or force orders, but the fans who have been controlled by him for a long time are not used to it.
The old fans have long adapted to Xu Yao's rhythm, but the new fans gathered on the killer whale side are not used to it yet. The feeling is really hard to describe.
In the comments, some people said that Xu Yao’s introduction was better than the one given by the 4S store.
"My whole family went to a 4S dealership to look at cars, and the experience was terrible! It's not that the salesperson wasn't enthusiastic, but their enthusiasm was misplaced. Even after I gave them my budget, they still recommended a higher configuration. They even insisted we pay in installments when I wanted to pay in full, just to make a killing!"
This comment brought back bad memories for many viewers.
The tricks of buying a car in installments are too complicated!
Initially, installment car purchases clearly explained the interest payments to consumers. The later introduction of "interest-free installments" is a completely new tactic. While interest is waived, discounts are lost, or consumers only realize after signing the contract that they've been charged a "handling fee" comparable to the interest.
In addition to the installment car purchase routine, there are also price increases to pick up the car, forced purchase of insurance in the store, etc. The comment section of the live broadcast room was full of criticism for a while.
Looking at the lively comment section, Xu Yao honestly told everyone, "There is also a handling fee for buying a car in installments in my live broadcast room."
Even buying electronics with a credit card in installments incurs fees. How can a 90,000 yuan car be paid for over three years without any fees? Without these fees, offering installment payment services would be a net loss, and even the wealthiest companies wouldn't do that.
"but--"
Xu Yao changed the subject and said, "The money saved from the coupon that gives you a 10,000 yuan discount on purchases over 100,000 yuan can completely cover the installment fees. This is a discount that is only available in the live broadcast room."
After saying this, Xu Yao didn't give the audience in the live broadcast room much time to think and directly asked them to click the link.
390 of the 500 limited-edition cars were sold within two minutes of the link going online.
Gradually, sales increased to 456 units, and the remaining 44 units could not be sold at all.
It’s not that Xu Yao’s promotion was not strong enough, it’s that some fans who just grabbed the coupons didn’t take pictures!
Grabbing coupons is a subconscious behavior of many people, and some people actually have no intention of buying a car at all.
Those who didn’t want to buy got the coupons, but those who wanted to buy didn’t get any. For a moment, someone in the live broadcast room started cursing passionately.
Why would you rush to grab coupons if you don’t want to buy a car?
Now, the coupons you grabbed can’t be returned!
Coupons are not transferable.
Someone who wanted to buy a car asked Xu Yao to give her a new coupon, but Xu Yao looked embarrassed: "I have only agreed with the manufacturer on a discount of 500 cars..."
"That still leaves 44 cars short. How are we supposed to buy them without coupons?"
"Send out 44 more coupons!"
"No, no, no. Even if we issue 44 more, there will still be people who don't want to buy a car who will grab them. Doubling the number of coupons is the only way to be safe."
"Doubling the amount isn't necessarily a safe bet. Those who watch the fun just like to cause trouble. At least give out 500 more tickets!"
"500! At least 500. The 500 coupons just now were gone in seconds, and I might not be able to grab the new 500."
Xu Yao did not force the orders, but the fans in the live broadcast room took the initiative and forced her to issue coupons.
Xu Yao did not agree immediately, and the comments section became even more chaotic.
The news of live streaming car sales spread quickly, and many people flocked to Xu Yao’s live streaming room in a short period of time, and her live streaming popularity soared.
Some people come to watch the fun, while others really want to buy a car.
44 coupons could not satisfy the audience in the live broadcast room who were stimulated to buy, and 440 coupons could not satisfy them either. Some people were calling for 1,000 coupons to be distributed.
Xu Yao's face was full of embarrassment: "I need to apply to the manufacturer."
After saying this, she did not make a live connection like other live streaming hosts, but actually took off the live microphone clipped on her collar, took her personal mobile phone and walked aside to make a call.
She was out of the live broadcast range and the scene was quite noisy, so the audience in the live broadcast room couldn't hear what she was saying at all. Everyone was really anxious.
Among the crowd of onlookers, Wen Yiyi was dumbfounded.
Wen Yiyi discovered that the audience in the live broadcast room were actually worried that Xu Yao would not be able to apply for more coupons.
No manufacturer would complain about selling too many products. All the discounts and losses are fake. If the manufacturer can accept this selling price, there must be profit.
Xu Yao's performance was so fake, were the people in the live broadcast room blind and couldn't they see it?!
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