322: Totally offended!
"You really want me to be your spokesperson?"
Xu Yao confirmed with Hua Bin: "Isn't that just a joke from the fans? Why did the manufacturers also join in the fun?"
"Of course it's true. There's a lot of competition in the domestic car market right now, and manufacturers are trying to capitalize on the hype. If you yourself were surprised to be the spokesperson, consumers would be surprised. They might even take a second look at the commercials you've shot."
Hua Bin is a veteran in advertising, and so is Xu Yao. After he said that, Xu Yao knew why the manufacturer chose her to be the spokesperson.
It is a common practice to find a spokesperson who fits the product's tone, but precisely because it is a common practice, consumers have seen enough of it.
It is very common to see tough guys shooting SUV commercials. When a female internet celebrity with a soft appearance like Xu Yao shoots the commercials, the visual effect is contrasted, which is also a new highlight.
"If the price is right, agree to it."
Xu Yao can sell cars live without making any money, but she cannot be a spokesperson without taking any money. The former is to create hype and open up the market for Orca live streaming sales, and the latter is to make her the one being taken advantage of if she doesn't take any money.
"Okay, I'll talk to them."
Xu Yao left the spokesperson matter to Hua Bin to follow up. As for her, she was more concerned about the follow-up work of last night's live broadcast and the preparations for the next live broadcast to sell goods.
The way of making money as a spokesperson is very accidental, and Xu Yao knows what her foundation is.
Facts have proved that Xu Yao's operation is useful. Within the 48-hour order confirmation period, 3,830 out of the 3,865 cars sold in the live broadcast room have completed the pick-up procedures, and only 35 cars were ultimately not sold for various reasons. The other 3,830 cars are the results of Xu Yao's first live broadcast of selling goods on Orca!
When this data came out, many anchors were upset, but the platforms and manufacturers valued Xu Yao more.
In fact, a brief study of Xu Yao's influencer marketing strategy reveals that she's consistently doing the same thing, willingly accepting a temporary reduction in profits to build her reputation. This approach has both advantages and disadvantages. The advantages are long-term, but the disadvantage is that her profitability is slower than that of similarly sized influencers. If she had lowered her bottom line a bit, the 300 million yuan in foreign debt owed by Xu Qinghua during his lifetime might have been fully repaid by now.
But it doesn’t matter, being slow has its advantages. Making money slowly in the early stage can extend the life of Xu Yao’s career.
Her career has entered a period of explosive growth.
Along with the release of the actual data on the cars sold by Xu Yao, there was also news that Xu Yao became the spokesperson for the car.
Once the contract was signed, the filming and release of the advertisement were very fast, and the finished advertisement was seen in less than a week.
A domestically produced SUV priced at around 100,000 yuan is not a high-end luxury model, but with an internet celebrity like Xu Yao as its spokesperson and shooting commercials, it can give potential consumers unlimited imagination.
If we really want to find a top celebrity to endorse the product, consumers may not buy it.
Everyone knows that top celebrities won’t actually drive a domestically produced SUV worth around 100,000 yuan, so when celebrities talk about how great this car is in the commercial, it’s obvious they’re just reciting lines.
In fact, Xu Yao, a big internet celebrity, would not buy a domestic SUV worth 100,000 yuan, but there is a barrier between internet celebrities and stars. Internet celebrities sell goods in the live broadcast room every day and are closer to ordinary people... In short, Xu Yao's effect as a spokesperson is quite good. After the advertisement was released, orders for cars of the color that appeared in the advertisement surged.
The manufacturers did not expect the effect to be so good. They couldn't wait to interact with Xu Yao's account on social media every day. They also contacted Huabin to discuss and wanted Xu Yao to include their car shots in the earthy short dramas that she would continuously update.
Of course, with new requirements and new quotations, the manufacturer will not let Xu Yao suffer any loss.
If Xu Yao is still willing to help them sell goods through live streaming, the commission given to Xu Yao cannot be 200 yuan per car. Both parties can sit down and talk slowly about how much Xu Yao wants.
Good things happened to Xu Yao one after another. Seeing how proud she was, the killer whale's leader completely hated her.
Yige’s online name is “Fangjiatun Xiaogang”. Before he became famous, he called himself “Xiaogang”. Later, after he became more and more famous, his fans affectionately called him “Brother Xiaogang”.
"Brother Xiaogang" treats his fans as family. In videos, he always calls himself "Xiaogang" and does not have the arrogance of a big internet celebrity. Privately, everyone around him has to respectfully call him "Brother Gang".
When people become famous, they are bound to become arrogant. Brother Gang left his good temper to his "family members", while his bad temper was all borne by the staff around him.
After becoming famous, Brother Gang established his own company. Now the company has signed more than one hundred anchors. It is said that these one hundred anchors are all Brother Gang's apprentices. In order to compete for the little resources that slip through Brother Gang's fingers, the apprentices flatter and lick Brother Gang every day. The company is like a small country, and Brother Gang is the local emperor of this small country.
Brother Gang has many fans and his disciples are also numerous and powerful. He can’t find any rivals of the same level on the Orca platform. When has he ever suffered such a loss?
Xu Yao sold cars through live streaming, which stole Gang Ge’s business.
Xu Yao became the spokesperson for the car, which was a huge gain for Brother Gang!
Brother Gang doesn’t care about the endorsement fee. What he cares about is his status in the industry and his face.
If Xu Yao is not dealt with, won't everyone follow Xu Yao's example and rush to grab food from his bowl?
After seeing the endorsement advertisement shot by Xu Yao, Brother Gang smashed things in the office for a long time.
"This woman is trying to build her reputation by stepping on her peers, right? She's having a great time at Huahu and now she wants to mess with Orca. I don't believe she doesn't have any dirt on her! I don't care what methods you use, you must dig out her dirt for me. If you can't—"
Then help Xu Yao create some negative information!
It is difficult to make someone famous, but isn’t it easy to kill someone?
No one can calm Brother Gang down when he gets angry, and everyone around him who depends on him for a living has to do things for him.
…
Xu Yao didn't know what Gang Ge was thinking, but she was a person who listened to advice. Since Tangtang reminded her to be careful, Xu Yao quickly hired two male assistants.
That afternoon, Xu Yao was in a meeting when she received a call saying that Tangtang's water had broken. She hurriedly finished the meeting and rushed to the hospital.
Tangtang is about to give birth.
Tangtang has no shortage of money or people to run errands for her, but she has no relatives around her, so at times like this she needs a good friend like Xu Yao to help.
Not long after Xu Yao arrived at the hospital, Jiang Zhiyan also arrived.
The weather was still hot, and Jiang Zhiyan wrapped himself tightly, with only his eyeballs exposed.
"I'm careful!"
Jiang Zhiyan explained to Xu Yao, and Xu Yao smiled at him: "Thank you."
Xu Yao thanked Jiang Zhiyan for respecting Tangtang's ideas. Tangtang didn't want to be surrounded by the media when she gave birth, so the more low-key Jiang Zhiyan was, the better.
Xu Yao came, Jiang Zhiyan came, but Li Lanyi was filming in another place and didn't come - maybe filming was just an excuse, Li Lanyi and Jiang Zhiyan had a relationship before, and in this situation, Li Lanyi was not suitable to be there.
Tangtang was enduring the pain of contractions in the ward, and neither Xu Yao nor Jiang Zhiyan could help.
Jiang Zhiyan was both excited and nervous, "Do you know how long it will take?"
Xu Yao shook her head: "Every pregnant woman has a different constitution, and doctors can't say for sure."
Xu Yao has no experience in giving birth!
At times like this, it would be helpful to have an elder present, as they have experience.
Tangtang had lost contact with her biological mother a long time ago, and Jiang Zhiyan couldn't call the Jiang family over. Xu Yao called Lin Meixian, and Lin Meixian rushed to the hospital without saying a word.
Continue read on readnovelmtl.com
