173: The real audience of live shopping
Asking the neighbors also gave the same result.
The neighbors don’t know Fu Hong very well, and Fu Hong and her son have only lived in this community for a few years.
As for Fu Hong's remarried husband, a neighbor smiled meaningfully: "They say her husband is doing business out of town so he doesn't come home often. Even if he does, he rarely stays overnight. Who knows, maybe he's someone else's husband at the same time."
Neighbors felt that Fu Hong and her so-called "husband" had no legal relationship and that Fu Hong was a mistress kept by a rich man.
This guess was not pleasant to hear, but Xu Yao couldn't find any words to refute it.
If Fu Hong has been raising her youngest son in a low-key manner, it is not because she wants to avoid the entanglement of Gu Haishan and Gu Jun, but it is possible that she is avoiding the reckoning of her man's wife.
Otherwise, why would Jason take Fu Hong's surname, and why is there no information about his father in his admission documents?
The deeper she dug, the more embarrassed Xu Yao became.
Fu Hong is so unbearable that Gu Jun has no face left.
Xu Yao vaguely regretted: She shouldn't have volunteered to accompany Gu Jun to inquire about Fu Hong's affairs. What if Gu Jun wanted to handle it himself?
Gu Jun saw her embarrassment and took her hand. "Let's stop here today. Don't you still have a product selection meeting with Hua Bin and the others? I'll take you home."
"Really? I almost forgot about the meeting."
Xu Yao quickly climbed down the ladder that Gu Jun handed her.
Gu Jun glanced back at the neighborhood where Fu Hong lived.
Now that we know that Fu Hong has indeed lived here, all that remains is to investigate further.
…
Xu Yao, based on Gu Jun's analysis and briefing, said at the product selection meeting that they wanted to redefine their target customer positioning. Hua Bin was the first to question: "Are you trying to sell low-priced products?"
Xu Yao nodded: "I want to try."
Hua Bin frowned.
Isn’t an electric griddle that costs more than 300 yuan a low price?
The quality of those electric griddles that cost a hundred yuan or even dozens of yuan is not guaranteed!
"The same brand also wants you to help bring a soy milk maker. I've already negotiated with them."
“How much is a soymilk machine?”
"The flagship store is 368 yuan. When you enter your live broadcast room, there is a 50 yuan no-threshold coupon. After using the coupon, it is 318 yuan."
Hua Bin flipped through the information in his hand and gave Xu Yao an exact number.
"This soymilk machine is their main product, and it already sells well. Now they want you to bring them the product, but they're also asking you to share the money. A 50-yuan coupon is already their bottom line."
If Xu Yao had not sold more than 2,000 electric griddles in her first live broadcast, the brand would not have come to her again to ask her to help promote the soymilk maker.
Xu Yao got a headache when she heard that the price was still over 300 yuan.
"Ask them to offer a bigger discount, at least a 70-yuan coupon, or I won't accept it."
"Well... okay, I'll go talk to you!"
Hua Bin could see that Xu Yao was determined to sell cheap products.
With the same total sales volume, a lower unit price means Xu Yao needs to sell more units. Does she think she can sell them? Also, does a lower price guarantee good after-sales service? Has Xu Yao considered these issues?
Hua Bin is not the kind of person who would spend dozens of dollars on powder compacts. In his mind, cheap means poor quality.
Xu Yao told Hua Bin that the audience in the live broadcast room would measure the "value for money", but Hua Bin was not deeply impressed.
Xu Yao sighed: "Brother Bin, I can see that you are not the target audience for shopping in the live broadcast room."
Hua Bin has indeed never bought anything in the live broadcast room.
He turned to the studio staff and asked, "What about you guys? Do you usually buy things during the live broadcast?"
To Huabin's surprise, everyone in the office raised their hands in unison.
Xiaoling said weakly, "I also think that the products Sister Xu Yao selected in her last live broadcast were a bit expensive. If it weren't for the purchasing power of Sister Xu Yao's fans, the sales of over 2 million would never have been achieved..."
Hua Bin glared at him: "Your income is not low, right? You still think it's expensive?"
Xiaoling counted on her fingers for Huabin: "I have to pay for rent, monthly transportation, food, and clothes--"
"Stop, stop, stop. I get it."
Hua Bin also asked other employees in the studio, especially young employees who had only worked for a few years, and the answers he got were similar.
The salary level in Nancheng is indeed ahead of most cities in the country, but behind the high income are high rents and high daily consumption.
If you're a local in South City, it's fine; no matter the size, it's a place to live. But if you're not, the rent is enough to worry young workers. It's not easy to get a foothold in South City. The white-collar workers who go in and out of office buildings look glamorous, but in reality, who isn't living in refined poverty?
I usually just eat casually, rely on group coupons to eat big meals, buy clothes and other things at discounts, and naturally buy other daily necessities cheaply.
Xiaoling added, "Anyway, I wouldn't buy a 168 yuan shampoo set myself. Before I started working with Sister Xu Yao, I would take advantage of the annual e-commerce promotions to stock up on discounted goods and buy a year's worth of daily necessities at once! Only after coming to Sister Xu Yao's side did I start using good things. The brands gave Sister Xu Yao samples, and she always let us take them if we needed them, which saved me a lot of money. But if Sister Xu Yao said now that she wouldn't give us samples and asked me to buy them myself, I still wouldn't be willing to buy a 168 yuan shampoo set. Brother Huabin, we don't want to be so stingy, there's nothing we can do..."
Xiaoling's words resonated with other employees in the studio.
Everyone talked about it and found that their daily consumption was almost the same as Xiaoling's.
Rather than the efficacy of products whose authenticity is unknown, they really care most about the price!
Xu Yao reassured Xiaoling: "As long as you work here for one day, you can choose the brand samples yourself."
Xiaoling and several employees cheered.
Hua Bin frowned, "But at the product selection meeting before, none of you told the truth?"
The smiles froze instantly, and all the employees lowered their heads in shame.
We are all colleagues who see each other every day. Who would be willing to take the initiative to show their poverty in front of everyone?
If Xiaoling hadn't taken the lead in telling the truth, no one else would have said it either.
Although Xu Yao is an internet celebrity, her positioning has always been high-end.
Walking on the red carpet, she would appear in designer dresses and jewelry. If Xu Yao didn't mention it herself, no one would dare to suggest that Xu Yao choose cheap products to promote!
No one can afford the responsibility of destroying Xu Yao's personality.
Xu Yao is the boss, and they are just employees. The boss controls the development direction, and the employees obey the boss's arrangements.
"Brother Bin, don't blame them. It's just that I didn't think it through at first."
Xu Yao is not the type to shirk responsibility. This matter has nothing to do with the employees.
Hua Bin took a deep breath and continued to play the villain. "Let's not talk about what happened before. Now, go and select products again. Before you decide on a product, scan all the reviews online. I don't care if you're using it for yourself or how you buy it, but be extremely careful with any imported product or one that comes in contact with your skin. It's best to choose reputable, domestically produced products!"
The employees dispersed.
It is definitely impossible to ask workers to recommend luxury goods, but if they are asked to screen the most cost-effective products, they will be too experienced.
Hua Bin and Xu Yao were the only ones left in the meeting room. Hua Bin saw Xu Yao laughing and asked her what she was laughing at.
Xu Yao sighed, "I'm laughing at how lucky I am to have you, Brother Bin, to help me. Even if you have doubts about my decision, you will still support me!"
Hua Bin snorted proudly, "You pay me, how can I not listen to you?"
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