Chapter 189 Perfect! Chen Xingyun's soap business plan
Chen Xingyun smiled and said, "It's not a big deal. Cheap products have their own sales channels, and our expensive products have their own reasons."
The reason why she didn't lower the price to start a price war was because of what her mother told her.
Sure enough, although the store’s business was a little worse, there were still many repeat customers.
Especially those who have some extra money at home and those who run restaurants in the town basically choose to buy from her.
There is no way, there is indeed a difference in taste.
These people don't lack that little money anyway, so there's no need for them to compromise themselves just to save a few bucks. Restaurants also don't want to lose customers because of taste issues.
Since then, Chen Xingyun's heart has returned to where it was.
My mother is right. There is no end to making money. No matter how good the product is, it is impossible to please everyone. You just need to capture the customers who belong to you.
Everyone looked thoughtful, but Xiao Ying was approving. Xingyun was becoming more and more mature in business.
"Last time I asked you to make a plan for soap and toilet soap. Is there any progress on it?"
During this period, Chen Xingyun still goes out early and comes back late, and I don’t know if he has time to do these.
"I've already prepared it. I'm just waiting for mother to ask."
Chen Xingyun raised his eyebrows with a hint of pride, showing a rare playfulness.
She immediately asked He Chunyu to go to her room to get the plan. He Chunyu had been with her for so long and was already familiar with everything about her, so he immediately went out obediently.
After a while, he took out a booklet that he had bound with white paper, and the booklet was filled with densely written words.
Although the handwriting is not particularly beautiful, it is neat and without any mistakes. It can be seen that Chen Xingyun has made great progress in his studies during this period.
"Mom, this is my plan, please take a look."
"Then I'll take a look, and you can tell everyone about it."
Xiao Ying took it curiously and examined it carefully.
After seeing this, I realized that Chen Xingyun had really put in a lot of effort and had taken into consideration the entire market from low-end to high-end.
This plan was more specific and creative than she had imagined, and it was very thoughtful.
She was a little surprised. Xingyun was really a genius in this field!
Then I heard Chen Xingyun say in an orderly manner: "I divide soap and perfumed soap into four levels."
"Soap mainly occupies the first and second levels, that is, the low-end and mid-end markets, mainly for ordinary people and families with small assets, including servants of wealthy families."
"For ordinary people, we sell the simplest kind, which means nothing is added. At most, we use molds to print patterns, and the packaging is also the simplest."
"This kind of soap is cheap, only about 20 wen a piece, so we sell it at a low profit."
"For families with a little wealth, they can improve the style, pattern, and packaging. For example, they can make it round, petal-shaped, change the color, or put it in a wooden box. The price will be slightly higher, perhaps 50 to 100 wen."
"If it's more expensive, it won't sell well, so the next step is to use soap instead."
"Soap occupies the second, third and fourth tiers. It can be sold to ordinary people with a small fortune, or to the truly wealthy, especially the women of wealthy families, who are the main consumers of soap."
"For those with a small fortune, the patterns, styles, and packaging are the same as those of soap, but the price can be slightly higher, or the size can be smaller."
"As for selling it to the truly wealthy, we have to make it even more exquisite. For example, we can combine it with spices and herbs so that it not only smells good but also has medicinal properties."
"The styles, patterns and colors also need to be more refined and beautiful, such as flowers, small animals, butterflies, gold ingots and other shapes, mainly to meet the hobbies of wealthy ladies."
"Packaging is also important. I've heard of a story about a man who bought a pearl and then returned it because the box it came in was so beautiful. He ended up falling for the box and ended up returning the pearl."
"For these wealthy people, the most important thing is that it looks good, has good taste, and can increase their status. They don't care about the true value of the soap."
"So the starting price of this soap is one or two taels."
Hearing this, everyone was a little shocked. Who wants a box but not pearls? They really don't understand the world of the rich.
They would definitely not be willing to spend one tael of silver to buy a small bar of soap.
Only Xiao Ying and Kang Ruolan nodded in agreement. They both knew that soap was actually the way to make big money.
Kang Ruolan actually also contributed to this plan. Chen Xingyun was very studious and often asked her for advice on business, so she naturally taught him without reservation.
She also told them everything about the preferences of the powerful and wealthy families, and Chen Xingyun applied what he learned, drawing inferences about other situations, and was even more capable than she had imagined.
Chen Xingyun smiled slightly and continued, "But this is not the best. I have also divided it into a fourth level."
Even Kang Ruolan was surprised. Could there be anything better than what was just now?
The others also opened their eyes wide and listened attentively.
"The fourth level is customization, which means uniqueness."
"We can make soap into a treasure like jade, for example, by carving it into an orchid, a clump of bamboo, or a cluster of peonies."
"This way it is not only useful and fragrant, but also beautiful."
"Things like this are for the truly wealthy, or even the powerful. Of course, the price has to be a bit higher, like a hundred taels."
hiss……
Everyone present couldn't help but take a deep breath. This was a way to play with soap. How could it be done this way?
Is there really anyone willing to spend so much money on a face and body wash?
If one of these is sold, wouldn't it be equivalent to selling 5,000 pieces of ordinary soap?
hiss!
Thinking of this, they gasped a little louder and all looked at Chen Xingyun in disbelief.
Miss, this idea is too bold. How did you come up with it?
"only……"
Suddenly, she frowned again, her eyes filled with worry.
"Mom, the fourth level is too troublesome to make. It requires a craftsman who is proficient in carving."
Xiao Ying nodded: "Indeed, but we can take our time to look for it. We won't release soap of this grade yet. Let's wait and see how the market reacts."
Seeing that she did not directly deny or refuse, Chen Xingyun smiled again and looked more relaxed.
"Mom, what do you think of my plan?"
Although she feels good about herself, she still wants her mother's approval.
Xiao Ying smiled and uttered two words: "Perfect."
In fact, there are many details that Chen Xingyun did not mention, but they are all listed in the plan.
"Thank you for the compliment, Mom."
Chen Xingyun was completely relieved this time. His eyes curved with joy, and he couldn't help but feel happy and excited.
"Since you've come up with such a perfect plan, I can confidently hand over the entire soap industry to you."
"From now on, let someone else take care of the spicy sesame oil shop in town. You can focus on preparing soaps and perfumed soaps for sale."
This is definitely an important task, but Xiao Ying is not worried.
Even if there are mistakes at the beginning, she has a way to make up for it in time.
Chen Xingyun opened his eyes wide instantly, his beautiful eyes full of disbelief.
"Mom, you're going to leave everything to me now?"
She thought her mother would have to manage the business for at least a while before she could take over after she became familiar with the job.
Isn’t mom afraid that she won’t be able to do the job or even cause problems?
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