Chapter 645 Let’s Just Book a Subway
Today's movie promotions are nothing more than those few routines.
Appear on variety shows and use the fame of the leading actor to attract more fans and ensure the fan base.
Trailers and posters were placed on outdoor media, and posters and trailers were placed inside the cinema.
Then there are print or electronic media, such as film critics' accounts or film magazines.
After so many years, it always feels like the medicine has changed but the soup has changed.
What kind of operation did Zhao Fengya watch back then? It’s been almost 20 years now, and it’s still the same operation.
Zhao Fengya said that if the routine is still the same, then the price given really doesn’t need to be as high as budgeted.
Even without a publicity and distribution company, they can do it themselves.
"Then do you have any good suggestions?" Yu Weiwei actually didn't like those plans very much, but she had been busy with Butler Yun's affairs for some time and really forgot about this.
Now that Zhao Fengya brought it up, Yu Jingjing was also very curious about what the other party thought.
Zhao Fengya certainly has it.
She even thought about how to tell Yu Whale.
"Do you think it's possible to link 'Blue Blade Sword' with some fast-moving consumer goods? Like chewing gum? Drinks? When you bundled Youyou yogurt with 'Love Falls', I watched the entire marketing campaign." Zhao Fengya admired Yu Weiwei very much.
When a new product enters the market, it will usually be coldly received in the early stages.
However, thanks to the marketing plan that Yu Jingjing gave to Youyou Yogurt, Youyou Yogurt was bought up by a large number of fans following variety shows as soon as it entered the market.
Towards the end of the game, there was even news that two fans of the team were fighting over a bottle of Youyou yogurt in a supermarket.
Since yogurt can be promoted in this way, then the opposite can be done and movies can also be linked with this type of fast-moving consumer goods.
Zhao Fengya held up his fingers and counted for Yu Jingjing, "I think that chewing gum is pretty good. They change their advertisements very quickly and release new flavors very quickly. We can talk to them about the example of Youyou yogurt and see how it goes."
With the sudden popularity of "Love From Heaven", Rainbow Group has achieved great results time and time again.
This year, almost every TV station with a bit of fame is holding idol auditions.
The format is almost exactly the same as "The Idol Falls from Heaven".
This year, there are nearly twenty boy and girl groups formed on the show alone.
Because of the craze for this type of show and the state's control over variety shows, although there will still be talent shows next year, they will definitely not be on the scale of this year.
The cooperation between "Love From Heaven" and Youyou Yogurt is mutually beneficial. Zhao Fengya guessed that many people knew about it, but few had actually used it.
"Sure." Yu Jingjing nodded. He was not surprised that Zhao Fengya could think of this.
Without this brain, could Zhao Fengya have transformed from a bright and elegant superstar into a leading agent in the industry?
Even though she has retired for so many years, her legend is still there in the circle.
If Bai Chenghuan is the unlucky protagonist in martial arts novels who is forced to bear the blame, then Zhao Fengya is the unfathomable monk who sweeps the floor.
"Let's not just install screens in shopping malls, let's also install screens in subways."
Yu Weiwei thought about it and felt confident about the quality of "Blue Blade Sword", but it would definitely be a cold reception in the early stages.
It would be better to spend the money spent on showing trailers on big screens in shopping malls where most people can see them on their way to and from get off work.
It left an impression on the public in the early stage.
With the initial impression, subsequent promotion will be easier.