Chapter 51
The official Weibo account of Let’s Travel Together immediately updated a Weibo post as soon as the promotional video edited by Su Xingyao for Lushui County was played.
Here is the explanation about that video.
Let's Travel Together Official Weibo: Family, isn't the video edited by our teacher Su super cool? Is there anyone who hasn't seen it yet? But Xiaolv wants to talk about another thing. Our six guests did shoot a lot of material when recording the program, but after listening to Teacher Su's ideas, everyone agreed that the quality of the mobile phone shots was not worthy of this idea. So after the program was recorded, the guests and the team used professional cameras to re-shoot the scenes in Lushui County~ The shooting process was also very interesting. The video has been updated to the Maomao website in the form of highlights, don't miss it~
The official Weibo account also thoughtfully posted the behind-the-scenes footage for the audience to watch.
Having suffered a loss before, the program leader learned his lesson this time and very foresightedly gave a preventive measure in advance.
Sure enough, it was just as they expected.
As soon as the show became popular, all the anti-explosion demons and monsters came out.
Soon, an account that was not sure whether it was a human or a ghost jumped out and used this point to question Su Xingyao and the program team.
The accusation of fraud in order to become famous was abruptly pinned on him.
[Can the guests take such a stable picture with their mobile phones? I am not well educated, don't lie to me. Your program team doesn't need to make such a big lie just to hype up Su Xingyao's character]
[So fake, so fake, so fake, how could Su Xingyao edit it all by herself? The production team is a bit shameless in their desire for popularity]
[Are you bullying me for not watching the live broadcast? I watched the entire live broadcast and didn’t see you guys go to the flower sea, bamboo forest, or night market. You really want to be famous so badly that you lied so easily.]
[What we are saying is that Su Xingyao has been a bit too much in establishing her persona recently. She is not afraid of backlash when she claims that things that the production crew did for her are her own.]
In the past, fans would have tried hard to explain these remarks.
But today, when seeing this kind of rhythmic rhetoric, everyone laughed in unison.
[Hahahahahahaha, don’t tell them that the production team has already released footage explaining the reason! ]
[Hahahahahaha don’t tell them that the guests thought Teacher Su’s creativity was amazing and took the initiative to request a re-shoot]
[Hahahahahahahahaha don’t tell them that the production crew knelt down to Teacher Su after hearing this idea]
The water army didn't care about reply or clarification at all, they were only focused on getting paid.
Even though the production crew has thrown out a hammer to prove themselves, they are still spreading this everywhere.
It is precisely because of their strange behavior that many people discovered their unusualness.
[Oh my god? Who hired these water army? They are so stubborn and keep talking to themselves. It’s too offensive.]
[They all used the same rhetoric to insult the production team and Su Xingyao. They are definitely a group of Internet trolls.]
[It’s so funny, they just went to the wrong place, they went to a travel blogger to read these things, and they confused him]
[Which troll army is so disgusting? This anti-explosion defense is too obvious]
[Estimating the enemy station...]
While fans were catching the internet trolls, the official Weibo accounts of "Let's Go Travel Together" and Lushui County, which had been slow to release the video clips separately, actually released the Lushui County video edited by Su Xingyao at the same time.
The government of Lushui County also personally stamped its seal and will promote the video edited by Su Xingyao for them as a promotional video for Lushui County.
The local government’s sudden official announcement was completely beyond your expectations.
Originally they thought that shooting and editing videos was just a level task.
But I didn’t expect that the program team had a real purpose hidden here.
The meaning of this video suddenly became even more different for netizens.
After the official announcement from Lushui County, this video was uploaded to several platforms.
Celebrity editing + official cooperation + cool visual effects, these three keywords combined together have further expanded the popularity and spread of this video.
Netizens also gave this video a nickname, called "Su Xingyao teaches you how to make a promotional video for a small county with the quality of a blockbuster movie costing hundreds of millions at the lowest cost."
With various exaggerations, more netizens who have not seen it also saw this video, and then joined in the flattery and heated discussions.
The topic they discussed at the beginning was: I can’t believe that this video was edited by a celebrity in just a few days. Are celebrities so awesome now?
Then the topic became academic again and they began to discuss how Su Xingyao achieved this effect.
After the experts gave them a lot of practical information about AE special effects and editing, the netizens felt like their CPUs were overwhelmed.
So they no longer wanted to know how Su Xingyao did it. After realizing that this thing was very brain-burning and labor-intensive, and required extremely high technical content, they only had one idea in their minds.
Su Xingyao is awesome!
Under the dual gimmicks of celebrity effect and magician special effects, netizens finally returned to the content promoted in the video itself.
Su Xingyao's promotional video edited out several important attractions in Lushui County.
It contains not only exquisite scented fan craftsmanship and various intangible cultural heritages, but also fresh and romantic landscapes such as bamboo sea and flower fields, as well as night markets and city landscapes that are close to the lives of the general public.
Netizens were already longing for Lushui County after watching the show, and now they can see more interesting things in the video edited from the highlights.
The whole video is like a large Amway site.
After reading the video, many netizens left messages under the official promotion of Lushui County, expressing their desire to visit Lushui County.
[Thanks to Su Xingyao for photographing my hometown in a way that I cannot reach]
[Hahahaha, I was really excited after watching it. I want to go traveling on the weekend]
[The hotel has been booked and we will arrive tomorrow. ps: Since everyone here is not an outsider, I will say it straight! I am craving the hot and sour noodles that Su Xingyao is eating!! ]
[What's sour and what's spicy? I plan to visit all the places Su Xingyao filmed in the video. She's really good at editing. Every scenic spot is so attractive.]
[Um, sister upstairs... I'm afraid you can't go this weekend. The hotels in Lushui County are already full.]
【?????? What kind of hand speed do you have!】
【??? Where is Su Xingyao going to become famous?】
In just one night, this small county town with an ancient history but once unknown suddenly became popular on the same night the variety show was broadcast.
After the tourism boom in Lushui County, the local intangible cultural heritage of scented fans also became popular.
After all, Su Xingyao promoted the production of scented fans as the key element in both of her videos, and even used a general vector image to create a picture-in-picture, showing everyone the entire production process of scented fans with great care.
After watching the video, many people were moved by the care that went into making the incense fan.
After learning about the production culture, netizens who became very interested in scented fans updated their latest fashion items!
Overnight, all the fans sold in the online store of the Incense Fan Union were sold out, and the message board on the official channel was filled with netizens who failed to get fans asking them to quickly stock them up.
【Hurry, hurry, hurry, hurry, hurry! ! 】
The six fans that Su Xingyao painted for the guests during the filming of the show still leave a deep impression on everyone.
It has the geographical knowledge and advanced mathematics knowledge that students need.
There are bird feather fans and cat and dog fans suitable for young people.
We even have the pure typesetting fans that middle-aged people like and the peony fans that are suitable for all age groups.
There are six fans that can be used by people of different ages, making them suitable for all ages.
So after seeing the show being broadcast and the five guests posting the fans drawn for them by Su Xingyao on their personal homepages, netizens had another bold idea.
[The local government has cooperated with the program team, can you also cooperate with Su Xingyao to produce the same product as in his program? ]
[Agree! ! I beg you to collaborate with Su Xingyao]
[Begging for a joint +1]
[My best friend said she has cancer and she wants to own a fan co-branded with Su Xingyao before she dies. What a treat]
Enthusiastic netizens were afraid that the Federation of Incense Fan Union would not see it, so after leaving messages on the online store, they went to local websites to leave messages.
As a result, because of his excessive enthusiasm, he even crashed the website.
But there is a saying that goes, if you keep thinking about it, there will be a response.
The day after the show aired.
At eight o'clock in the morning, the Xiang Fan Union and the program team suddenly announced the news of the joint cultural creation between the Xiang Fan Union and Su Xingyao.
Because Su Xingyao’s previous Weibo account is no longer in use, the program team announced it on her behalf.
The fans’ first reaction after seeing this news: ?????? Am I dreaming? ??????
But after carefully reading the official announcement, my inner thoughts became: I am so awesome!!!
After the news was announced, fans and viewers who had already been encouraged to watch the show spread the word.
Originally they thought that this wave of joint cultural and creative work would take some time.
However, I didn't expect that the Incense Fan Guild had already prepared and started the live broadcast at 10 o'clock in the morning of that day.
The fans to be sold this time are all the six same styles of fans painted by Su Xingyao that everyone wants.
The Incense Fan Union signed a joint cultural and creative contract with Su Xingyao when the program was recorded.
However, there was less than a week from the end of recording to the broadcast of the program, so the union estimated the situation and only prepared 6,000 knives.
Originally, some leaders in the union were worried about the branch chairman's decision, fearing that so many fans would not be sold out.
Who would have thought that as soon as the link to the fan came out on the official website of the scented fan, it was sold out in less than ten seconds.
And in the live broadcast room of another platform.
The branch president, who followed the trend and started a live broadcast to promote the products, was stopped by someone backstage before he even started introducing the craftsmanship.
"President...don't introduce them yet. There's no more...there's no more...we can't get the link here."
The president hadn't realized what was going on yet. "What's gone?"
"All the fans on the official website are sold out..."
The branch president was shocked.
The other union leaders in the live broadcast room also stood there in a daze.
Although they had already witnessed the purchasing power of netizens last night.
But the official website has limited inventory, only a few hundred pieces, so it’s no big deal if they’re sold out.
But these 6,000 fans were sold out in seconds after they were put on the shelves...
The strong purchasing power and enthusiasm of netizens are so great that even the president can’t do anything about it.
In the live broadcast room, those netizens who visited the official website but failed to buy the product were complaining to the president in the live broadcast room.
[Aaaaaaa, the payment was stuck for a second, why is it gone when I clicked in again? ? ! ]
[Are you devils? What's your hand speed? Not even one second? ? ? ]
[Sold out as soon as you click on it… I’m not kidding…]
[Luckily I have enough experience in grabbing concert tickets, five sisters helped me to squat online, and I directly grabbed a cat and dog fan hahahahaha]
[The above-mentioned star-chasing skill is useful for something I never thought of...]
[Wow, President, please add more inventory quickly, my child wants to buy it too! ]
The branch chairman looked at the comments urging everyone to increase inventory and felt helpless.
"But we only have 6,000 in total... We can't stock them up."
Netizens were anxious because they couldn't buy it, so they immediately gave him a heads up.
【Then pre-sale!! 】
【Pre-sale +1】
It took the president a while to figure out how to pre-sell. After discussing with other union leaders, he saw that netizens were so enthusiastic and agreed to the pre-sale method.
The staff then urgently made six pre-sale links.
After finishing it, the branch president picked up the fan in his hand and prepared to continue explaining the craftsmanship to netizens.
As a result, he was interrupted again by the backstage.
Because as soon as the pre-sale link was released, 50,000 were sold directly...
After that, the number continued to soar, and soon broke through 200,000...
Seeing this sales volume, the branch president hurriedly asked the backend to close the pre-sale link.
The live broadcast could no longer be carried out, and several official channels of Xiangshan were so scared that they urgently posted announcements to advise netizens.
The fan of this joint cultural creation is authorized by Mr. Su for free. I would like to thank Mr. Su and the majority of consumers for their love and strong support for the fan. However, the current sales volume has temporarily exceeded the tolerance of our union, so I am sorry that this pre-sale can only be suspended. QWQ Please consume rationally.
[Hahahaha, other companies are eager to sell more, but you are in a good situation, because you sold too much, all netizens stopped buying]
[I am a rebellious person, and today I just want to spend money savagely]
[What’s the difference between 200,000 and 300,000 (smile)? How about opening a 100,000 link? ]
[SRDS, if we open pre-sale for another 100,000, you can get it? ]
[It hurts my heart...]
This program successfully promoted Lushui County and the various local cultures.
Netizens who failed to grab fans and book hotels can only review the situation online.
Then they suddenly discovered that this was the same approach that took place in Qingshan City last time.
【Last time Qingshan City, this time Lushui County】
[Good fellow, Su Xingyao, why don’t you just change your career and become a tourism ambassador? You will be popular wherever you go.]
[Although it sounds a bit mysterious, the most important thing is that Su Xingyao himself is amazing. The skills of this special effects video and fan painting are not available to ordinary people.]
【Ahhhhhh Teacher Su, please consider coming to my hometown! 】
[Thank you, Teacher Su. Please come visit our small county town next time. My child’s hometown also wants to be seen by others.]
After suddenly realizing Su Xingyao's good travel physique, netizens began to make fun of her and post videos, starting a challenge of inviting Su Xingyao to record a local show in various ways.
This kind of meme-based challenge is the easiest to spread on short video platforms, and soon major internet celebrities and netizens also recorded videos to join in.
For a time, almost the entire Internet was shouting #Su Xingyao please look at my hometown#.
The trend on the Internet always comes in waves. After this wave of popularity, the online broadcast volume of "Let's Go Travel Together" directly exceeded 100 million.
Even the ratings for the TV station's second round of rebroadcast of this episode were far ahead of all other satellite TV stations in broad daylight.
"A Relaxing Weekend" made so many preparations in the early stages to pull down and tie things up, but in the end it still couldn't resist the good reputation and popularity of "Let's Travel Together".
Probably because the program was not broadcast before, and in addition to various promotional collaborations with the official Lushui County, the "Let's Travel Together" program crew has been refusing to pay attention to the criticism and bloodsucking of "Comfortable Weekend".
Now, after the chaos following the explosion of popularity, the production team of "Let's Travel Together" has dealt with all matters related to this episode and directly posted a lawyer's letter on the official Weibo account.
They filed a lawsuit against relevant personnel of the "Comfortable Weekend" program team, accusing them of infringement and stealing core plans.
At the same time, the program planner also released the team's first draft of the plan and the time it took.
After watching it, the netizens who had been deceived suddenly came to their senses.
[Wow, I was wondering how these two shows could be so similar in process and theme, like twins. It turns out that the neighbor poached the other's planner and stole the other's proposal.]
[So what's the difference? It's just that someone is stealing behind the scenes.]
[What a pity! We could have watched the guests selling fans live, but they were stolen by thieves.]
[It's so funny, did your team receive professional training in a foreign country? ]
After the fierce competition of "Let's Go Traveling Together", netizens went to watch the operation of "Comfortable Weekend" in the past two days and understood many things that they had previously found incomprehensible.
[They stole the plan, no wonder they were so eager to air it early]
[They stole the plan, no wonder they published so many negative comments]
[The program next door has been criticizing "Travel" for being monotonous, saying that the program team did not promote the local area and made no contribution to the local area. Unlike them, they did a good job of promotion through a live broadcast and boosted the local GDP...]
[It's so funny, but the program you guys are pulling down cooperated with the local government to shoot a promotional video, and has also cooperated with the incense fan union for a long time to create cultural and creative products. Now Lushui County has directly entered the top ten popular tourist cities in the country, and the incense fans have been sold out directly at a pre-sale price of 200,000... Is this called not promoting it attentively? Is this called having no contribution to the local area? ]
[They stole other people’s processes and content, and also took away their live broadcast ideas, but in the end, they didn’t do as well as them. I won’t say who is the clown.]
[Let me just say this, Su Xingyao is really awesome. If it weren’t for his two videos that turned the tide, our little brigade would have been killed by the enemy.]
With the comparison with this program, netizens will realize how difficult it is for their program crew and guests when they watch this episode again.
At the same time, I finally understood why Su Xingyao took so much trouble to make such a difficult video.
Although the final result was very good, it even exceeded the effect of the originally planned content.
But this does not mean that everyone can tolerate such malicious competition.
So "A Relaxing Weekend" took so much effort to come up with so many tricks, but before it could reap the benefits for a single day, its reputation plummeted among the audience.
While netizens went to the official website to ask their person in charge to come out and give an explanation and apologize, they also spontaneously helped them publicize their disgusting deeds and called on everyone to boycott this program with no bottom line.
[This disgusting show has hired a lot of Internet trolls to criticize the show. Fans have already found out that they bought the press releases of Su Xingyao and Jiang Xunche.]
[Good, what a rubbish show! Instead of focusing on the content, they just focus on the crooked ways, right?]
[Stealing the plan, maliciously pulling down, slandering by the Internet army, no way no way? No one would watch such a hellish thing, right? 】
As the matter developed, all the outrageous operations of "A Relaxing Weekend" were dug out by everyone, and the netizens gave the film a score of one just after it was released.
After being scolded for a whole day, under tremendous public pressure, the official Weibo account of "Comfortable Weekend" finally issued an apology statement and announced that all the people involved had been fired.
The TV station also issued a notice shortly afterwards, saying that they would clean up the situation thoroughly.
But these are not the most fatal to the program team.
What traumatized them the most was that after only one episode was aired, the investors who had invested in them withdrew their capital overnight, and some even filed lawsuits against them to demand compensation.
Without investors and with its reputation ruined in all aspects, there is no possibility that this disgusting variety show will continue to be broadcast.
*
When Su Xingyao woke up, these things had almost been resolved.
In the few days after his birthday, in order to complete the promotional video of Lushui County and the vector diagram of the scented fan drawing process before the program was broadcast, he did not go anywhere and locked himself in the room.
Due to such a huge project, he hardly got any good sleep these days.
He stayed up until the afternoon before the show started, and after finally getting everything done and sending it to the post-production department, he fell into bed and slept in a daze all day.
When he woke up again, it was already the next day.
After Su Xingyao went downstairs, she found Lu Jiuxu fiddling with his cell phone.
"Mr. Lu, good morning."
Seeing him get up, Lu Jiuxu stood up, brought him a cup of hot milk and handed it to him.
Seeing that the dark circles under Su Xingyao's eyes had not disappeared yet, Lu Jiuxu teased him.
"Su Maomao, you are now Su Panda."
It was a joking tone, but there was no smile on Lu Jiuxu's face.
Instead, Su Xingyao smiled, took a sip of the gentle milk, pointed at her face and asked the other person nonchalantly, "Is it that exaggerated?"
Her fingertips gently stroked under his eyes.
Lu Jiuxu nodded seriously.
"Very."
"The time was tight this time, so I had to work a little harder."
Lu Jiuxu chuckled, "Yeah, a little bit."
As soon as Su Xingyao finished speaking, she saw Lu Jiuxu's alarm clock vibrating.
The other party swiped open the phone, clicked a few times on the interface, and then helplessly turned it over to show Su Xingyao.
“It was sold out right after it opened.”
Su Xingyao looked carefully and found that the page that Lu Jiuxu had just looked at was the official website of the scented fan.
Looking at the sold-out sign above, he remembered the alarm clock that Lu Jiuxu had just used.
Su Xingyao realized it later, "Mr. Lu, did you set an alarm to buy a scented fan?"
Lu Jiuxu did not answer the question directly, but instead pulled out the cat and dog fan that Su Xingyao had bought from the link.
“I want to buy this one.”
He added, "But there are too many people who like it." Lu Jiuxu smiled helplessly, "It's impossible to get it."
Su Xingyao looked at the man who had set the alarm to snatch the same fan as hers, and spoke without thinking.
"Mr. Lu, if you don't mind..."
"Actually, I can just draw it for you..."
The man lowered his head and locked his phone.
The corners of his mouth curled up slightly in a place that Su Xingyao didn't notice.
"Then I'll trouble Teacher Su."
After making a promise with Lu Jiuxu, Su Xingyao felt that it would be a bit perfunctory to draw another one like the one in the program crew, so she quickly made a patch.
"Mr. Lu, do you have any favorite paintings? I'll draw one for you."
Hearing this, the man narrowed his long and narrow eyes slightly, revealing tiny specks of light.
Lu Jiuxu looked at the person in front of him, his voice gentle and slow.
“I like everything you draw.”
After agreeing to paint a fan for Lu Jiuxu, Su Xingyao took this matter to heart.
But because of the aftereffects of staying up late, even though he caught up on some sleep, his mind was still fuzzy, so he didn't rush to paint immediately when he was not in a good state.
After dinner, Su Xingyao returned to the room.
His body was very tired, but his mind was exceptionally clear.
Tossing and turning in bed, unable to fall asleep, he took out his phone and started watching videos.
Then the first video recommended by the short video platform was the topic of netizens #苏星尧请看我的故乡#.
The platform recommended to him a video of a small internet celebrity with more than 700,000 likes.
The other party filmed many scenes of his hometown, and then praised Su Xingyao in various ways.
Su Xingyao, who had no idea what was going on, originally wanted to click on the comments to see what was going on.
The first hot review:
An official brand of mosquito coils: I beg Mr. Su to cooperate with us. We don’t need special effects worth tens of millions, a million is enough.
Hot review article 2:
A well-known cosmetics brand: Teacher Su, please take a look at us. We don’t need millions of special effects. You just need to come.
Hot review article 3:
A domestic milk powder brand: Teacher Su, we don’t need you to come in person, just give us your contact information
Netizens also took photos and left comments below.
Teacher Su, please take a look at our small market.
Teacher Su, please take a look at our small county.
Teacher Su, please take a look at our little village.
Su Xingyao was completely stunned after reading it line by line: ???
My goodness, everyone is playing tricks on him, right?
*
Su Xingyao was frantically reading through netizens' comments that she couldn't understand.
On the other hand, after the show went wrong, Jiang Xunche, who was one of the people tied up in the announcement, was also pulled out and severely scolded by everyone.
Not only him, but also Chu Zian, who is deeply in love.
This incident caused such a big stir that Chu Zian, who was practicing in a temple in a Southeast Asian country, also learned the news.
When he found out that his failure and the scolding were related to Su Xingyao, and that Su Xingyao's video caused his boyfriend's show to fail.
Chu Zian, who had finally managed to stabilize his mental state during this period, was frightened.
He quickly took out his cell phone and called Jiang Xunche, speaking haltingly.
"husband……"
"Su...Su Xingyao...is she coming back to seek revenge on us?"
Jiang Xunche, who was busy with public relations, was annoyed and asked, "What are you talking about?"
He found that ever since Chu Zian finished recording the show with Su Xingyao last time, he had become weird after returning.
Chu Zian on the other end of the phone looked like he was frightened. He couldn't speak clearly and just kept repeating the same thing.
"It's...Su...he, he must have come back to seek revenge on me."
Hearing Chu Zian's gloomy voice, Jiang Xunche, who had no idea what the other party was saying, hung up the phone impatiently.
"You must be crazy."
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