Chapter 41 Repay
"It's indeed me." Zhao Shunian didn't tell Yu Yin anything on his own initiative. If she knew and asked him, he would not deny it.
"My parents are now living a fulfilling life and making money, and they are very happy. Thank you for giving them this opportunity."
Yu Yin heard someone talking on Zhao Shunian's side, with a genuine British accent. It turned out that he was on a business trip abroad. She said, "I won't bother you anymore. Goodbye."
Although it was just a few short words, Yu Yin knew that Zhao Shunian had a lot of plans behind his back, but she couldn't object. Accepting his approach was in her best interest, and she had to thank him.
Yu Yin was now conflicted. She had truly escaped Liang Lisheng's control and no longer needed to rely on Zhao Shunian's bullying, so he wouldn't look down on her like he did before. But she and the Yu family were now completely living under Zhao Shunian's wings.
Zhao Shunian didn't want her to be exploited by others, but her weakness was in his hand...
The reason why Zhao Shunian went to so much trouble and went through so much trouble to help Yu Yin's adoptive parents and her sister and brother-in-law was that their ability to withstand risks was too low. If Liang Lisheng or anyone else took action, they would all fall. Yu Yin would definitely not sit idly by. She believed that they encountered many troubles because they raised her, and she would feel guilty. In that case, she would never be able to get rid of them in her life, and she would always have this weakness.
Giving them money directly is easy, but it can easily whet their appetites, leading to endless trouble and only treating the symptoms rather than the root cause. This kind of rip-off with no real benefit is not Zhao Shunian's style.
If this is true, Liang Lisheng will be able to control Yu Yin for a long time.
During the time when Yu Yinquan listened to Liang Lisheng and tipped him off, Zhao Shunian was quite concerned and spent money to keep a spy by his side.
It was impossible for Zhao Shunian to leave such a bomb unattended. Rather than letting others control her weakness, it would be better for him to have it.
Fortunately, the people in the Yu family were not a bunch of useless people and could be helped. Yu Yin also knew how to seize business opportunities and show his adoptive parents a way forward without him having to break things down for them to understand.
If he really couldn't help them, Zhao Shunian thought he would need to put more effort into setting up a plan to make Yu Yin disappointed in them and completely get rid of them.
Zhao Shunian's plan was to gradually reduce Yu Yin's contact with the Yu family, treating them as ordinary relatives. If she wanted to repay them for raising her, he would repay them on her behalf, giving them a better life. If she truly wanted to repay them, then she could repay him.
………
Regarding Ms. Lu’s jewelry exhibition cooperation, Yinyue Studio is progressing in an orderly manner.
Yu Yin found a private museum with good traffic and location, and it is quite famous online. The overall style matches the image of Ms. Lu's jewelry brand.
Yu Yin and Xiang Yue took Ms. Lu to the museum for an on-site inspection and discussed cooperation matters with the museum director.
After negotiations, a tripartite cooperation agreement was signed.
The operation and promotion part is handled by Yinyue Studio. Yu Yin and the members of the studio held a meeting to discuss how to implement it.
One member, Luo Zi, suggested: "Manlin has several celebrities that we frequently work with. If we can invite one or two of them to come over for publicity and promotion, the popularity will increase a lot." Manlin is the name of Ms. Lu's jewelry company.
Xiang Yue disagreed somewhat. "When inviting celebrities, we have to consider their fans. Do you think a museum is a suitable place for celebrity chasing?"
Luo Zi replied weakly: "It's not appropriate."
Yu Yin also felt that it was inappropriate. Inviting veteran stars is cheap, but it fails to bring in fan economy, and the popularity it can create is also low, so the cost-effectiveness is low. Traffic stars can bring good fan economy effects and popularity, but the museum is not a suitable venue for star chasing. Traffic stars have tight schedules and short stays, and the cost is high, which can easily exceed the budget, and various security measures are also in place.
After analyzing the pros and cons, she said, "You all have some truth to your point. Why not compromise and try hiring some influencers with good taste to promote your product? The influencer economy is booming right now. They don't have a large following when they travel, and their tweets and videos have a more personal touch, which can attract the public. Overall, hiring influencers is more economical and affordable."
Mo Qianyao said, "If you really want to have a presence online, hiring a celebrity isn't enough. Hiring influencers is a cost-effective option, but I have a concern: simply inviting them to promote your content will make it easy for netizens to discover it. From what I've observed, the click-through rate for content that's advertising-like is much lower than their regular content."
Yu Yin quickly came up with a solution. "Just invite two or three people. Manlin is sure to have regular customers. Mix them in with the regulars and invite them to the exhibition in advance to warm up the atmosphere. Netizens will subconsciously think that they are all Manlin regulars. Since they often shop there, they are invited to the exhibition in advance, so netizens will be less resistant. Manlin can also take this opportunity to maintain its old customers."
Xiang Yue also had an idea. "We can find internet celebrities who have appeared in photos wearing Manlin jewelry. Or, after finding a good internet celebrity to work with, Manlin can sponsor jewelry for them to wear in advance. Then, when promoting the jewelry exhibition, it won't be so abrupt, and the claim that they are regular customers will be more authentic."
Another member said, "Manlin should have some influencers that he frequently collaborates with. We can try to find them, or we can look for them ourselves."
Luo Zi also continued to express his own suggestions, "I remember that the jewelry list that Manlin gave me for the exhibition included several sets of jewelry that were worn by very popular female celebrities. The styles are gorgeous and classic. We can try to use this as a promotional point."
Xiang Yue didn't refute him this time, and agreed: "You can mention it in the videos of the cooperating influencers, or in the commentators' mouths."
Other aspects of the publicity and promotion plan were also gradually implemented during the discussion.
After a meeting, it was time to get off work. Yu Yin, Xiang Yue, and Mo Qianyao had a simple dinner and then went back to the studio to work.
After overtime was finally over, the three of them gathered together to get ready to leave. Xiang Yue asked Yu Yin, "Should we go for a drink?"
Yu Yin turned his head to Mo Qianyao and said, "She has evil intentions."
Mo Qianyao immediately laughed, looking as if she saw through Xiang Yue and said, "She regretted getting too drunk last time and missing the moment you took the initiative to get close to Zhao Shunian. She wants history to repeat itself and see it all over again with her own eyes."
Upon hearing this, Xiang Yue and Yu Yin both looked at her in surprise. Their outward reactions were identical, but their inner thoughts were quite different.
Xiang Yue asked: "Are you the roundworm in my stomach?"
Mo Qianyao disagreed. "Who doesn't understand your little tricks? Yu Yin already knows you have ulterior motives. I have more information than she does, so it's easy for me to guess."
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