Chapter 54 Painter
After a period of fermentation, the Manlin Jewelry Exhibition finally set off a stir on the Internet and became a hot topic. Among them, the video shot by Ms. Chen was the most popular, and her good friend Ms. Xiao appeared in her video for the first time.
Miss Xiao lavishly bought a whole set of jewelry worth millions, including an exquisite brooch. She felt that millions of dollars worth of jewelry was not that expensive, not even over 10 million. She acted calmly throughout the whole process, which was very impressive. There are many people who hate the rich, but there are also many who admire the rich. This is the explosive point of the video.
Manlin and Yinyue Studio seized on this opportunity to promote it, but they were hesitant to overdo it, fearing they would be banned for flaunting their wealth. The video shot by Ms. Chen finally went viral, but unfortunately, it was her friend Ms. Xiao who became famous.
Manlin's jewelry exhibition also attracted attention. Ms. Chen and Ms. Xiao mentioned that the two staff members were very professional and had a very good attitude. At that time, Yu Yin and Xiao Zeng were not in the camera at all, only Yu Yin's hand and Xiao Zeng's voice appeared in the video.
Xiao Zeng caught Miss Chen's eye. When someone in the comment section mentioned that Xiao Zeng had a nice voice, she specifically replied that Xiao Zeng was also a knowledgeable and handsome man.
On the first day of the Manlin Jewelry Exhibition, reservations were fully booked. However, on the third day, the number of visitors exploded, and every day thereafter was fully booked. Xiao Zeng walked around the exhibition hall every day like an NPC, and was often pulled into photos by visitors.
Not many high-end jewelry were sold, but the Manlin jewelry counter outside the exhibition hall sold a lot of basic accessories, which can also be said to be cultural and creative products. The best-selling one was the bracelet worn by Yu Yin.
Yu Yin's hands are naturally beautiful and well-maintained, and her delicate hand, adorned with a simple bracelet, is also eye-catching in Ms. Chen's video. A netizen took a fancy to the bracelet and checked the price on Manlin's official website. It's only two to three thousand yuan, which is quite cheap compared to jewelry that costs millions.
Comparing the two, netizens had a weak psychological barrier to buying the bracelets, as they were attractive and inexpensive. After trying them on on-site and being sold by professional salespeople, their barriers were weakened and they easily bought the bracelets.
Ms. Lu is satisfied with the result. The Manlin Jewelry brand has been around for more than ten or twenty years, and has always been a niche brand, not as good as those big brands. She wants to change the status quo, break the deadlock with high-net-worth individuals, and expand the consumer market from top to bottom.
Seeing such a lively scene, another idea came to Ms. Lu's mind, that is, to start with online marketing and make the brand popular.
This jewelry exhibition attracted so much traffic. She was surprised by the sales volume of high-end jewelry and was delighted by the hot sales of basic accessories. This was due to the brand’s years of accumulation, but the role of marketing strategy cannot be ignored. If the marketing is not successful, the brand will have no chance of breaking out.
Ms. Lu originally did not want to set up a special counter or VIP room. Her primary purpose of holding the exhibition was to strengthen her relationship with Mrs. Zhao, and secondly to promote the exhibition.
It was the proposal from Yinyue Studio. She felt that there was a profit-sharing agreement and they were hoping to make a fortune, but she agreed to it for Mrs. Zhao's sake. She was thinking that the harsh reality would disappoint them.
Looking back, Ms. Lu feels she was behind the times, with a generation gap between her and younger generations. She considered marketing, but didn't know how to do it effectively, leading to many dead ends. The success of the jewelry exhibition opened her eyes.
………
Except for the day of advance viewing and the first day of the exhibition, Yu Yin did not go to the jewelry exhibition. She directed the work remotely in the studio, and Xiang Yue and Mo Qianyao would occasionally go there.
Some were interested in the exhibition's layout, and Xiang Yue was there to explain it, while Mo Qianyao was looking to see if it could bring in business for the studio. They said Ms. Lu was there every day, flexible and adaptable, with remarkable social skills.
In the afternoon, Yu Yin saw Mo Qianyao coming back and entered her office. She asked, "How's the exhibition going?"
"It's another busy day today. You have to queue up to take pictures of the jewelry." Mo Qianyao sat across from Yu Yin. "There's a situation. A painter who came to see the exhibition wants to hold one. He found Xiang Yue and wanted her to help him organize it."
Yu Yin became interested, "And then?"
"Xiang Yue said she wasn't good at it and declined. I saw that the painter had little money and was a playboy, so I didn't try to persuade her to agree."
Xiang Yue looked at it from a professional perspective and didn't want to damage the studio's reputation, while Mo Qianyao felt that it would not bring any profit to the studio. The two had different perspectives, but they made the same decision.
Yu Yin nodded. "It's fine if you don't agree. I can accept not making money from an art exhibition, but I can't accept not making any money or fame, and not being able to see where I'm winning."
She made little profit from Mr. Lang's ancient coin exhibition, but she still put in the effort because she valued his status and fame, which would allow her studio to gain a greater presence in his circle. She believed that she could accept the loss, but that this loss would also bring her other benefits. She couldn't accept being at a disadvantage in everything.
One day, Xiang Yue was in the studio, not at the exhibition. The painter didn't see her there, so he didn't know who to ask for help and found her in the studio. It's common to see second parties rushing to work, but it's rare to see first parties rushing to work.
When Yu Yin came to work, the receptionist greeted her with a smile and said to her, "A customer is here. The receptionist in the lobby called me. I asked Thea and asked someone to come up right away." Thea is Xiang Yue's English name.
Strangers generally need to register when entering office buildings. In places with strict controls, visitors are required to register with their ID cards and asked which company they are looking for. The front desk will call the corresponding company to confirm before they can go upstairs.
Yu Yin listened to the receptionist and thought it was a good thing to have business coming in. She asked, "Who is this client?"
"He's a painter, his last name is Ning, and he dresses in an artistic way."
Yu Yin thought to himself, could it be the painter that Mo Qianyao mentioned?
After Yu Yin walked into the office area, she looked through the glass window of the reception room and found that Xiang Yue winked at her.
She pushed the door open and walked into the reception room.
Xiang Yue stood up and introduced Painter Ning, "This is my partner, Liang Yuyin. Shall we sit down and talk?"
Painter Ning also stood up. When he saw Yu Yinshi, a hint of surprise flashed in his eyes. "Hello, Miss Liang." He stretched out his hand to shake her hand.
Yu Yin shook his hand briefly and then immediately released it, "Hello."
When Painter Ning saw the ring on her hand, he felt a pang of regret. His heart was surging with emotion, and then it calmed down due to reality.
The three of them sat down and slowly discussed the exhibition.
Painter Ning boasted about how good his paintings were, but regretted not having the opportunity to exhibit them for others to see. Then he said, "I saw Manlin's jewelry exhibition, and it gave me hope. Thea, I believe in your ability. There's no need to deny yourself..."
Then he praised the jewelry exhibition planned by Xiang Yue.
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