Chapter 299 There is a back-up plan
Xiao Tiantian's eyes lit up. "Yes! Consumers nowadays pay more and more attention to personalization and uniqueness, especially high-end customers, who are more willing to pay for unique designs."
Xu Sisi also nodded in agreement. "Moreover, customized services can increase customer participation and loyalty, and create a word-of-mouth effect."
I smiled and continued, "Secondly, Qin Yu has helped me contact several high-end shopping malls, and our brand will soon be settled in. In this way, our brand image will be further enhanced, in sharp contrast to the low-end route of 'Brilliant Jewelry'."
"Where's Mr. Wen?" Xu Sisi asked.
In the following weeks, our team was like a wound-up machine, and everyone devoted themselves to the promotion of the new strategy. The launch of customized services was a bold attempt for us, but the market response far exceeded our expectations.
On the first day of going online, our official website was almost paralyzed by the crowds of enthusiastic fans. Xiao Tiantian and the technical team worked overtime overnight to barely stabilize the server. Fans uploaded their own design sketches, and some even came directly to the company, hoping to see their ideas become real objects with their own eyes.
"Sister Gu, look at this!" Xiao Tiantian excitedly ran to my office with a tablet computer. On the screen was a sketch of a jade bracelet designed by a fan. The bracelet has a unique shape, incorporating classical and modern elements, which is both elegant and fashionable.
I took a closer look and couldn't help but nod and praise: "It's really creative. This fan has a very good sense of aesthetics."
"There's more than one!" Xiao Tiantian swiped the screen to show more designs. "The creativity of these fans is amazing. We can definitely pick some of them and launch them as limited editions."
I smiled, secretly glad that we chose the path of customized service. It not only makes our products unique, but also makes fans feel involved and belonging. This kind of emotional bond is far more lethal than a simple price war.
At the same time, Qin Yu also received good news. Our products have successfully entered several high-end shopping malls, and our brand image has been further enhanced. The customer groups of these shopping malls are highly overlapped with our target customers. After entering, our sales have risen rapidly.
"Sister Gu, this is the latest sales data." Xu Sisi handed me a report with an undisguised joy on her face. "Compared to last month, our sales have increased by nearly 40%, and the proportion of orders for high-end customized services has reached more than 60%."
I took the report and looked at it carefully, and finally a big stone in my heart fell to the ground. Although "Brilliant Jewelry" is still trying to drag us down with its low-price strategy, our customized services and high-end positioning have obviously occupied the commanding heights of the market.
"But we can't let our guard down." I put down the report and said to Xu Sisi and Xiao Tiantian. "Zhou Yang won't give up easily. He must have a backup plan. We must always be vigilant and continue to improve the quality of our products and services."
Xu Sisi nodded, her expression serious. "Understood. I will continue to follow up on the supply chain to ensure the quality of every product."
Xiao Tiantian also clenched her fist and said confidently: "I will continue to follow up on fans' feedback, optimize the customization process, and make our service more considerate."
"In this way, we can also list it as an intangible cultural heritage and launch embroidered handkerchiefs combined with Suzhou embroidery, specifically for packaging."
I smiled, feeling extremely pleased with the team's tacit understanding and execution. With their support, I am full of confidence in the challenges ahead.
"Okay, keep going, everyone." I stood up and glanced at everyone in the office. "Our goal is not only to defeat Brilliant Jewelry, but also to make our brand a benchmark in the industry."
The team responded in unison: "Understood!"
The sunlight from the window shines in, shining on everyone's face, casting a bright shadow. I know that the road ahead is still long, but as long as we unite as one, there will be no difficulties that cannot be overcome.
However, just when I thought the situation had stabilized, an unexpected news came - Zhou Yang actually came out in person and publicly accused our customized service of "plagiarizing" their ideas.
"He's talking nonsense!" Xiao Tiantian slammed the table in anger. "It was obviously us who launched the customized service first, and he dared to turn the tables on us!"
I calmly watched Zhou Yang's interview video on the computer screen. He was dressed in a suit and tie, smiling, and sharply criticized our brand. "Brilliant Jewelry has always been committed to providing consumers with a unique design experience, while some brands are trying to confuse consumers by imitating. We call on the industry to exercise self-discipline and maintain fair competition in the market."
The comments section below the video has exploded. Some people support Zhou Yang, saying that our customized service is indeed suspected of plagiarism; others defend us, pointing out that the products of "Brilliant Jewelry" are nothing new.
"We can't just sit there and wait for death." I stood up, my eyes determined. "Since Zhou Yang wants to play a propaganda war, we will fight to the end."
That afternoon, I held an emergency press conference. Facing the media, I smiled and said, "Regarding the accusation of plagiarism from 'Brilliant Jewels', I would like to ask everyone to take a look at this."
I pressed the remote control in my hand, and an internal document with a clear time stamp appeared on the big screen, which recorded in detail the planning and execution timeline of our customized services, far earlier than the so-called "creativity" of "Brilliant Jewelry".
"We have always adhered to the business philosophy of innovation and integrity and will never engage in plagiarism." I said firmly, "On the contrary, we welcome healthy competition in the industry, but we will never tolerate malicious slander."
After the press conference, the public opinion quickly reversed. Netizens gave us thumbs up one after another, accusing Zhou Yang of "the thief crying thief".
However, Zhou Yang did not stop there. A few days later, he appeared in the public eye again and announced that "Brilliant Jewelry" would launch a series of "limited edition" jade jewelry, claiming that these jewelry used "exclusive craftsmanship", with high prices but limited quantities.
"He wants to use high-end products to suppress us." Xu Sisi frowned.
I sneered. "High-end? With his irregular supply chain, what kind of high-end products can he make?"
Sure enough, not long after, some consumers revealed that the limited edition jewelry of "Brilliant Jewelry" had serious quality problems, and some even suspected that they used counterfeit raw materials.
Public opinion was boiling again, and this time, "Brilliant Jewelry" was completely plunged into a crisis of trust.
"Zhou Yang shot himself in the foot this time." Xiao Tiantian said gloatingly.
But I didn't let my guard down. "Zhou Yang won't give up easily. He must have a backup plan."
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