Chapter 331 Break-even
That night, as soon as I got home, I received an urgent call from Xiao Tiantian: "Sister, something happened! Someone broke the news online, saying that our product was suspected of plagiarism, and even posted a comparison picture!"
I immediately turned on my computer and saw the hot search topic "#Sister Chen's brand plagiarism#". I clicked on it and saw a few comparison pictures - the design of our nursing bra is almost identical to that of a certain international brand.
"This is impossible!" I stood up suddenly, my fingers tightly grasping the corner of the table, "Our design was completed independently, how could it be plagiarized?"
Jiang Yichen walked out of the study with a cup of hot milk in his hand. He glanced at the computer screen and frowned slightly: "It seems that someone doesn't want you to open your business smoothly."
I took a deep breath and forced myself to calm down. "Sweetheart, contact the legal team immediately and prepare to sue the rumormongers. Also, have the design team sort out all the design drafts and patent documents and hold a press conference tomorrow morning."
Jiang Yichen walked over to me and gently put his arm around my shoulders: "Do you need my help?"
I shook my head and said firmly, "No, I'm going to handle it myself this time."
He looked down at me, a hint of approval flashing in his eyes: "Okay, then I'll have to wait and see."
The next morning, the press conference was held on time. I stood on the stage, and our design draft and patent documents were played on the big screen behind me.
I picked up the microphone and spoke calmly and forcefully: "Regarding the accusations of plagiarism circulating online, I hereby solemnly declare that our designs are completely independent and all patents have been registered. We will pursue legal responsibility for those who maliciously spread rumors."
The reporters in the audience raised their cameras and flashes went off. I continued, "Our brand is not only about products, but also about conscience. In the future, we will continue to be committed to providing the best service to every pregnant mother."
After the press conference, public opinion quickly reversed. Netizens came out to support us, and some even found out the identity of the rumor maker - it turned out to be the PR manager of a competitor.
A week later, our first offline experience store officially opened. Jiang Yichen stood beside me, holding our baby in his arms. He looked down at me, his eyes full of tenderness: "It's great, Momo's first physical store."
I smiled and held his hand: "Don't think that there is only one now, there will be more in the future."
"Of course!"
After saying that, he took my hand and went into the store to check out the products.
There are many varieties and categories here, and the display of goods is extremely exquisite.
"We just opened today and there are indeed quite a few people. I wonder if there will be a lot of traffic in the store in the next few days."
I picked up the item in front of me and said with a worried look on my face.
"It's okay. Even if the offline traffic is small, it can be fully supported online."
Xiao Tiantian and her friends came here early this morning to cut the ribbon for the new store.
"After the grand opening, why don't you all get together first? Xiao Huai is too young, so take her back first."
"That's true. There are too many people."
Not long after that, the ribbon-cutting ceremony began.
Everyone had a smile on their face, including me. At the moment of cutting the ribbon, all kinds of scenes from my previous experiences flashed through my mind. At this moment, I was overwhelmed with thoughts and couldn't help but sigh.
“Wish us a great opening!”
Xu Sisi cheered, her voice leaping with joy as she got closer and closer to her dream.
"Everything is fine."
"Gu Mo." A familiar voice came from behind me. I turned around and it turned out to be Fan Shuiguang. She had something to do today and came a little late.
"You're here? You've put a lot of effort into this store, come and see how the store is designed."
After that, we came to a cargo rack, which was filled with all kinds of things.
Fan Shuiguang picked up a milk powder bottle and observed it carefully: "Now this milk bottle is made so delicately."
"Yes, nowadays they are indeed made with great care, and some of them can be sold at a good price because of the packaging."
She nodded, agreeing with my idea.
“But how do we maximize the benefits?”
I have thought a lot about this issue since I founded the company, and it’s time for the new people I trained before to show up.
"So, every Wednesday, there will be a dedicated person doing an offline live broadcast, giving away some gifts, and then attracting more people to come."
"Okay, I'll make a schedule for the anchors and send it to you. If there's no problem, just follow it."
I looked at Lin Xiaoxia beside me with a look of relief and replied, "No problem."
Xu Sisi felt that we should add something else, such as opening an online operation channel for our store so that purchases can be made from the official website, which would further improve efficiency.
Xu Sisi's suggestion was like a flash of lightning, instantly illuminating the chaotic fog in my mind.
Looking at her focused expression, her fingers slid quickly on the phone, pulling up a series of shocking data.
"Look," she turned around and handed me the tablet. "This is our sales data for last month. The customer flow of our offline stores has dropped by 15% year-on-year, but the number of online inquiries has increased by 40%. "There is a hint of urgency in her voice. "We must seize this opportunity."
I took the tablet and looked at the jumping numbers carefully. Indeed, the trend is already obvious. Xu Sisi continued to speak quickly but clearly: "We can start with the official website and build a simple and clear shopping platform. I have contacted several reliable technology companies, and they can complete the basic construction within two weeks."
Her eyes sparkled with excitement, a look I knew all too well—the same look she got every time she had a good idea.
I remember that when we conducted a product survey on similar products, a competing company proposed a membership points system, which increased the repurchase rate of their old customers by 20%.
"Don't worry about the technical aspects," she continued, "the key is to build an operations team. I suggest Xiao Tiantian and I can do it. We are familiar with the product and understand new media operations. We can also recruit two professional customer service staff to be responsible for online consultation."
I nodded, motioning for her to continue.
Xu Sisi began to outline her idea: "We can start with the flagship product and launch limited-time discounts every week. At the same time, we can start live streaming to let customers understand the products more intuitively. I know a few good KOLs who can help us promote them."
She kept describing and drawing a complete operating framework. I noticed that her hands were shaking a little, which was her habitual movement when she was excited.
"As for the budget," she paused and said, "the initial investment will be about 500,000, mainly for platform construction and promotion. But I expect to break even within three months."
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