Chapter 336: Turning Point is Just Around the Corner
I leaned into his arms and whispered, "Thinking...we are really lucky."
"Yes," he kissed the top of my head, "We have each other, Xiao Huai, and our thriving career."
I turned around and looked into his eyes: "Thank you for always being by my side."
He smiled and hugged me tighter: "Silly, this is what I should do."
The night breeze blows gently, and the lights of the city in the distance are like stars.
"It looks so beautiful outside."
I looked out the window happily like a child.
The next day, I went to a meeting in the office with the plan I discussed with Jiang Yichen last night.
Before the meeting, I stretched in the office, thinking of the warm time I spent with Jiang Yichen last night, and my heart was filled with warmth.
But soon, the pressure of work came like a tide, and I sorted out the documents and prepared for today's meeting.
In the conference room, Xu Sisi and I sat together, and the atmosphere was a little tense. I cleared my throat and began to speak: "As everyone knows, our live broadcast business has encountered some bottlenecks recently. Today we will discuss how to break through."
"At present, we have initially drawn up several directions, the first of which is content innovation."
"We can introduce more diversified live broadcast formats, such as sitcoms, interactive games, etc., to increase the fun of live broadcasts and attract more users."
At this time, Xu Sisi expressed a different view: "I think that although diversified live broadcast formats are good, they are difficult to implement. Our team currently has limited manpower, and preparing situational dramas and interactive games may distract attention and affect the quality of the live broadcast."
“But it can be made into a promotional video.”
Xiao Tiantian also went on to say: "Also, we also need to consider the cost issue. Producing a situational drama requires props and scenes, and interactive games may also require preparing prizes, which will increase our operating costs."
I thought for a moment and said, “You have a point, but we can start with a small-scale trial.”
"For example, we can arrange a special sitcom live broadcast or interactive game session every week. Moreover, these new formats can attract more young users, which is good for our business development in the long run."
After some heated debate, we gradually reached a consensus. Regarding content innovation, we decided to conduct a small-scale trial first and then make adjustments based on user feedback.
Then, I mentioned precision marketing: "Through big data analysis, we can accurately locate target users and improve conversion rates. We can use data such as users' browsing history and purchase records to push products and live broadcast content that are more in line with their interests."
Xu Sisi frowned. "Although big data analysis can improve accuracy, it also poses privacy issues. We must ensure the legal use of data to avoid causing user disgust."
Xiao Tiantian also added: "Moreover, we also need a professional data analysis team to process this data. Currently our team is not mature enough in this regard."
I pondered for a while and said, "We can recruit some professional data analysts and establish strict data usage standards. We can make full use of the advantages of big data while protecting user privacy."
Afterwards, we discussed the issues of private domain operations and talent cultivation. For private domain operations, we decided to establish a membership system to increase user stickiness through community operations; in terms of talent cultivation, we established a complete anchor training system to prevent talent loss.
After the meeting, I just returned to the office and heard a shocking news - Xiaoya was exposed to have a problem with her character. Xiaoya is a broadcaster we worked with before. She was exposed to have two boyfriends at the same time, which caused an uproar on the Internet.
As the incident unfolded, our products were also affected. Some users began to question our lax review of anchors and had a negative view of our brand image.
I immediately called together relevant personnel to discuss emergency response measures. "We must respond as soon as possible and make our attitude clear to users." I said seriously, "We must strengthen the background investigation and ethics review of anchors to ensure that similar things don't happen again."
Xiao Tiantian frowned slightly, with anxiety in her eyes.
She spoke first: "I think the most urgent thing is to issue a statement as soon as possible."
"We must emphasize in our statement our strict requirements for anchors so that users can see our attitude and determination."
I silently agreed in my heart that now that the brand image has been damaged, such a clear attitude is indeed needed to stabilize the situation.
But such an outrageous thing actually happened in the company.
Xiaoya, Xiaoya, what should I say to you? Thinking of this, I couldn't help but show an irritated expression.
She paused, then continued: "Also, we cannot ignore those users who were affected."
"We need to express our apologies and provide them with some compensation measures, such as coupons or gifts, which can make up for their dissatisfaction to some extent."
I thought to myself that Xiao Tiantian’s suggestion was very thoughtful. Only by calming the users’ emotions could we regain their trust. Otherwise, the customers would be lost.
At this time, Xu Sisi said with a firm look in her eyes: "It is not enough to just issue a statement and compensate. We also have to find a way to re-establish a positive image."
My heart moved, and I realized that what she was going to say next must be a key move.
Xu Sisi went on to say: “I suggest inviting some anchors with good reputations to carry out positive publicity.”
"These anchors have a certain influence in the minds of users, and their publicity can effectively restore users' trust in us."
I nodded, thinking that this method was indeed feasible. By making good use of the power of word-of-mouth anchors, perhaps the situation could be quickly improved.
I pondered for a moment.
He said slowly: "Xiao Tiantian and Sisi's suggestions are both very good and targeted."
"We can bring these ideas together and develop a detailed response plan."
“The statement must be sincere, the compensation must be adequate, and the publicity must be vigorous.”
I know in my heart that every link is crucial and cannot be neglected.
After a heated discussion, we finally worked out a detailed response plan.
I looked at the plan in my hand, feeling both nervous and expectant.
What makes me nervous is that I don’t know whether this plan can really turn the tide.
The expectation is that it will help the company get out of its predicament as soon as possible.
We then quickly issued a statement.
I read the statement word by word, praying silently in my heart, hoping that users can feel our sincerity.
In the statement, we sincerely apologized to the users and promised to strengthen the management of the anchors to prevent similar incidents from happening again.
At the same time, we have been busy inviting several well-known anchors.
When communicating with them, I repeatedly emphasized the importance of this publicity.
“I hope you will spare no effort to speak out for our products and brand philosophy.”
Seeing the serious expressions of these well-known anchors, a glimmer of hope surged in my heart. Xiaoya’s situation should not happen again.
Perhaps, the turning point is just around the corner.
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