The pastries that originally cost 200 coins per catty are now selling for 300 coins, but you get half a catty free with every catty you buy.
They used the "buy one get one free" gimmick while maintaining their original profit margin.
The benefits were obvious: passersby were attracted and bought several bags of pastries before leaving.
The drawbacks are also very clear. A customer who bought pastries a few days ago came in, saw the price, and turned away with great disdain.
As expected, prices cannot be raised on the spot.
This time, Zheng Ruqian didn't sigh or wail. He remembered Manager Hao of Youranju.
Because of the sharp drop in summer production, Zheng Ruqian took advantage of the situation to raise the price of Chinese sausages and sell them to Youranju.
Although Manager Hao had no choice, he reluctantly accepted the offer and subsequently raised the price of the sausage dishes at Youranju.
Zheng Ruqian was too embarrassed at the time, but when he was about to leave Anshui County, he finally mustered up the courage to find Manager Hao and ask the question that had been bothering him: "How did you raise the price of sausage dishes without making people feel offended?"
In conventional wisdom, customers will only be happy if businesses lower prices.
Despite raising the price of sausages at You Ran Ju, the number of customers didn't decrease; on the contrary, they became even more numerous.
At that moment, Manager Hao smiled mysteriously and said, "Silly boy, it's certainly not appropriate to raise the price on the spot, but I can have the sausages served in a different dish, or present them to everyone in a different way, wouldn't that make them much more precious?"
To put it bluntly, it's the same old thing with a different name; it's all just stir-fried sausage.
However, stir-frying sliced ​​vegetables directly versus stir-frying them with carvings and more expensive side ingredients results in different dishes, different costs, and naturally, different selling prices.
Merchants will never keep lowering prices indefinitely. As purchase prices fluctuate, they will inevitably raise prices to ensure profits.
A truly smart business owner raises prices in a way that customers can accept.
Having figured these things out, Zheng Ruqian suddenly understood.
He approached Aunt Zhang and asked her to change the shape of the jujube cake, preferably to create a specific design, increase the jujube paste content, and finally put the slogan: Premium Jujube Cake.
Zhang Xianglian was indeed skillful; in no time, she sculpted all sorts of adorable little animals, cats, dogs, and flowers, which looked incredibly tempting on the plate.
However, this would significantly slow down the process of making pastries.
After pondering deeply, Zheng Ruqian picked up a shaped jujube cake and placed it on top of the square jujube cake, as if he had carved a base for the small animal. It was not ugly at all, but rather added a touch of majesty.
In this way, one and a half pounds would only take away two or three small animals, so the production speed of jujube cake would not be too slow.
Zheng Ruqian also assured, "Auntie, please continue selling for now. If business is good, we will hire more people."
Zhang Xianglian nodded with a smile.
That day, almost all the pastries at Jiuzhenfang were sold out.
No one can resist the power of buy-one-get-one-free offers, especially in an era when businesses generally operate in a more conventional manner. Such buy-one-get-one-free promotions were like a thunderclap from a clear sky, shattering the entire Tianjiekou area.
The surrounding food stalls were all buzzing with discussion, pointing and whispering.
But their attitudes were all unanimous; without exception, they believed that Jiuzhenfang was deliberately creating a gimmick and that the buy-one-get-one-free offer would be canceled within two days, just like before.
However, the truth is that this buy-one-get-one-free offer will continue indefinitely, and you can enjoy this benefit whenever you buy pastries.
The common people were delighted, but the merchants frowned.
There are only so many people who love pastries in Tianjiekou. Those who have bought from Jiuzhenfang usually don't buy from other places.
This is equivalent to having their original business stolen. Out of resentment and anger, merchants will inevitably learn to offer free gifts with purchases.
But as they themselves said, how long can a buy-one-get-one-free promotion without making a profit last?
One day, two days, three days later, in order to make money, the merchants had to stop the promotion and watch helplessly as Jiuzhenfang continued to offer half a pound free with every pound bought.
Zheng Ruqian wasn't worried about them figuring out the secrets of Jiuzhenfang's pricing; it would just take some time.
Even if they figure it out and want to learn it properly, raising prices and offering free gifts with purchases, they still have to see if the people of Fengjing will buy it.
By the time they realized they needed to raise prices with new products and then launch a buy-one-get-one-free promotion, Jiuzhenfang had already established its position at Tianjiekou, a position that no one could shake.
In the blink of an eye, all the vendors quieted down and started selling their goods honestly.
Jiuzhenfang went from being deserted to being bustling with customers. At first, customers came for the buy-one-get-one-free deals, but in the end, they were captivated by the taste. Several large families were even attracted by the unique presentation and specially sent their servants to buy some.
Zheng Ruqian had originally estimated that the Zhengxin red dates would last for half a year, but he had used up more than half of them in just half a month. While he was grinning with joy, he was also preparing to go to a distant place.
Besides making money, the main reason for opening Jiuzhenfang was to be self-sufficient and self-selling, and to avoid the need for a leisurely lifestyle.
Now that jujube cakes are selling well and red dates are being consumed quickly, he has to go to Henan County to pick up red dates.
Hawthorns were available even faster than jujubes, so Zheng Ruqian decided to take the Gao brothers, Gao Dawan and Gao Yan, with him and arrange for them to travel to Henan County to supply jujubes, hawthorns, and other goods.
Chestnuts were consumed in small quantities, but we still had to bring half a truckload with them.
The entrance to the second courtyard.
Zheng Ruqian muttered to himself about what he wanted to buy while sticking his butt out, ready to sit on the carriage shaft.
Jiang Sheng followed behind him, her face on the verge of tears. "Second brother, it's almost the end of the year. Are you really going to go again? It's so far away. When will you come back?"
"Very fast." Zheng Ruqian's reply was perfunctory and half-hearted.
It wasn't until Xu Mo flicked his forehead that he came to his senses, patting his chest and promising, "Don't worry, Xiao Jiang Sheng, I'll definitely be back before the New Year."
Unfortunately, the second brother's promise to Jiang Sheng was not very effective. I still remember that two years ago, they chased him from Xieyang County to Anshui County and barely managed to have a reunion for the New Year.
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