Unexpectedly, the goods delivered by Jiuzhenfang filled the entire courtyard, including lychees from Lingnan, newly released lychee pastries, and lychees from Sichuan and Chongqing, dozens of basins full.
“Our boss said that it’s not convenient to lower the price openly, but we will give you more things.” Wang Xiaosong said neither humbly nor arrogantly, “In the future, when you order pastries from Jiuzhenfang, you will be given priority.”
Lychee pastries sell for 40 taels per catty in Jiuzhenfang, while Sichuan and Chongqing lychees are 5 taels per catty. If you calculate carefully, the amount given away is more than the price reduction.
Most prominent families were willing to give face to the Jiang family, and knowing they hadn't wasted money, they were quite satisfied.
For the few who were unhappy, Wang Xiaosong decisively refunded their deposits and refused to argue.
After this batch was delivered, some wealthy families even placed orders, specifically requesting lychee-flavored pastries. Coupled with the popularity of lychees in Sichuan and Chongqing, Jiuzhenfang's business not only did not decline but actually increased.
"Pre-orders for Lingnan lychees have decreased, but pre-orders for Sichuan and Chongqing lychees are plentiful." Jiang Sheng deftly manipulated the abacus with one hand. "Overall profits have decreased."
This is inevitable, after all, it's a business war. The Liao family has already broken a leg, so a little less profit for them is nothing.
The key is who can win this silent war.
For now, Jiuzhenfang has managed to turn things around with its lychee pastries and Sichuan and Chongqing lychees, but what about the future?
The Liao family could also transport lychees from Sichuan and Chongqing, and sell them for two or three ounces, thus regaining market share.
Jiang Sheng was prepared to respond to any move.
Unexpectedly, the news that Liao's family had lowered the price again came.
He sold the lychees from Lingnan, which originally cost 25 taels per catty, for 10 taels.
The Liao family has gone mad.
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