Perhaps it was because Li Xiaoheng's attitude was too calm and composed, and after the reporters looked at each other, they didn't think there was anything wrong. The reporter from Feixun Entertainment was particularly careful to help the two CEOs save face: "...You actually used this method to name the website, so President Li and our President Tao are both really bad at naming, right?"
Our President Tao?
President Li, who was sitting at the press conference, looked down at the young employee of their company, President Tao, and said with a gentle smile, "It's not that the name is bad, but I just want to use this method to show the outside world the sincere cooperation between Xiaoheng Capital and Feixun.com."
In fact, in business cooperation, if two companies cooperate to establish a new company, the new company will usually be named after the two companies. Especially joint ventures between China and foreign countries. This naming method is very common in the business field. It’s just that there are relatively fewer companies named after the surnames of the CEOs of both parties.
The media present thought about it and felt that no matter how they looked at the names such as Xiaoheng Feixun.com, Feixun Xiaoheng.com, Xiaofei.com and Xunheng.com, they did not look like online shopping platforms. After careful consideration, I think Litao.com is a more appropriate name.
Not only is it easy to pronounce and sounds very auspicious, but it can also announce the two major shareholders of Feixun.com to the outside world through the name, forming a three-legged publicity model. The moment people see the names, they can think of three companies. If we think further, we can also think of the Li family's Fengxing Group.
Thinking about it this way, the decision to name the website Litao.com is indeed a cost-effective way of publicity.
Li Xiaoheng is a pure science student, so he certainly doesn't know the way of thinking of liberal arts students that is enough to make their mark in the Central Plains. Under the deliberate guidance of the reporter from Feixun Entertainment Department, a group of media reporters quickly gave the naming process of Litao.com all kinds of business secrets that even Li Xiaoheng himself was not aware of.
So after the press conference, Li Xiaoheng asked his assistant to search for relevant comments online, and what he saw was that all major financial media outlets unanimously praised Litao.com's cost-effective publicity methods. Even the gossip entertainment media that reprinted various reports after the press conference focused the gossip on the two bachelor-level domineering presidents. Of course, some bold gossip media were inspired and secretly gossiped about the feud between the wealthy Li family in Beijing. Finally, based on Li Xiaoheng's experience of setting up his own business at a young age, the conclusion is that the eldest son of the Li family is ostracized in the family. There are even grudges between father and son.
The ancients said that there are no fathers and sons in the royal family. Now it seems that in the face of huge interests, even the wealthy families have no family affection!
Li Xiaoheng looked up at the name of the gossip newspaper and found that it was actually a Hong Kong tabloid. It turns out that the paparazzi in Hong Kong dare to speak out!
After the press conference, Danmu.com promptly uploaded the first part of the Anti-Japanese War documentary "Old Soldiers Never Die" titled "No Army Without Sichuan", and then Feixun.com pinned it for real-time promotion.
Many netizens - or more precisely, Tao Mu's die-hard fans - after watching the press conference of LiTao.com, some went to LiTao.com to shop, while others went to Danmu.com to watch the documentary.
Thanks to the nearly 200 million registered users of Feixun.com, the transaction volume of Litao.com exceeded 100 million within 24 hours of its launch. A large part of these transaction orders are contributed by students who are about to start school and freshmen. Tao Mu learned from the promotional methods of later online shopping platforms and directly launched a back-to-school gift package during the promotional period of the school season. It contains various stationery books and study materials for each grade, various daily necessities that freshmen should buy when reporting, and we have also collaborated with fashion magazines and some affordable and easy-to-use cosmetic brands to promote newbie makeup bags. While ensuring that all cosmetics are authentic, students can also enjoy the most favorable prices.
Of course, there are also people who are not interested in shopping. After seeing the pinned link on the homepage of Feixun.com, move the mouse and click on the documentary video. This directly led to the number of hits for "Without a River, There Can Be an Army" exceeding 10 million within 24 hours.
However, it was the "Dialogue 1937" essay contest organized by Feixun.com that pushed the influence of this anti-Japanese war documentary to the entire network.
In 2009, the purchasing power of 10,000 yuan was still very considerable. Even in some small counties in the 18th tier, the annual salary of an ordinary employee may not reach 10,000 yuan.
With the huge reward, netizens who were still surfing Feixun.com were immediately tempted. Students in primary, middle and high schools treated this essay contest as a propositional essay, college students, graduate students and even doctoral students treated this essay contest as graduation thesis and research reports, photography professionals posted the photos and videos they collected about the history of the War of Resistance against Japanese Aggression on the Internet, and even working office workers and retired civil servants participated in the essay contest by writing memoirs.
2009 was the 60th anniversary of the founding of the People's Republic of China, and the government also attached great importance to the National Day activities of that year. For example, the military parade that had already begun rehearsals. However, in addition to this, the authorities are also trying to carry out other forms of propaganda. I want more people, especially young people, to understand the history of our motherland.
Meng Qi took the initiative to contact the authorities on behalf of Feixun.com, and the tourism activity he proposed, "Veterans watching the military parade plus a three-day tour of Beijing," was very much in line with the authorities' ideas.
In fact, the official is also paying attention to Feixun.com. Although Feixun.com was established not long ago, it has held military uniform photo events to celebrate the National Day, established a charity fund for orphans and the elderly, helped Shen's Group promote the gene bank for lost children, and even later cooperated with Xiaoheng Capital, Skynet Technology and the Ministry of Public Security to create the Skynet system, all of which are promoting positive energy with a positive attitude.
This time's idea of "inviting veterans to Beijing to watch the military parade" and the Anti-Japanese War Veterans Charity Fund established in collaboration with Xiaoheng Capital are also very good. It can be said that in the eyes of the government, Feixun.com has become the most worthy of publicity of the type of national emerging enterprises.
Feixun.com has won the official favor and has also received various policy preferences and care in its daily operations and management. This is also an important reason why Meng Qi strongly supports Tao Mu's various ideas.
It is now late August, and there is only a little over a month left until National Day. The time is actually very tight. Since the authorities thought that the idea of "inviting veterans to celebrate with the country" was a good one, they immediately reported the idea up the chain of command. In the end, it even reached the ears of God. The No. 1 leader personally made the final decision and said in person, "Feixun.com is our own Chinese website. It can guide young people, promote positive energy, and is an excellent national emerging enterprise."
When the news reached Feixun.com, the entire Feixun.com was in an uproar. Even the programmers in the technical department stopped programming and floated out of the department in a daze, insisting that President Meng give everyone a raise so that everyone could celebrate.
What can Meng Qi do? Of course, everyone was happy to receive a raise, and they directly gave three months’ monthly salary as a bonus.
At the same time, Tao Mu was at the headquarters of Longteng Entertainment, discussing with Luo Xi about donating all the proceeds from "The Great Wall of Flesh and Blood" to the Anti-Japanese War Veterans Charity Fund.
"Mr. Tao has been working with Longteng Entertainment for so long. This is your first time to come to Longteng Entertainment's office building, right?" Luo Xi came out from behind the desk, invited Tao Mu to sit on the sofa, and asked with a smile, "Coffee or tea?"
"Just plain water will do." Tao Mu finally finished a lot of things and wanted to have a good sleep tonight. So I don't want to drink coffee or tea.
Luo Xi smiled and told her secretary to pour some mineral water. He said in a gentle voice, "Mr. Tao is a rare guest. I see that you have been very busy recently. I wonder if our Longteng Entertainment has the opportunity to continue to deepen cooperation with Feixun.com?"
Tao Mu drank half a glass of mineral water and said casually: "Aren't we always cooperating?"
"I'm talking about cooperation outside the entertainment industry." Luo Xi smiled and said meaningfully, "For example, you cooperated with Xiaoheng Capital to create the online shopping platform Litao.com. The response was very good. I wonder if you are interested in cooperating with us Longteng Entertainment to create an online celebrity peripheral trading platform?"
"To be honest, we have a lot of signed artists under Longteng Entertainment. There are also some first-tier and second-tier big stars among them. But as you know, our mainland stars have never done well in terms of peripheral products. Except for selling some support items when the singers hold concerts and release new albums, the rest of the time they can't tap into the purchasing power of fans. The peripheral products of some first-tier and second-tier stars are not even as good as those of the artists who were selected from talent shows."
However, the specific hosting activities of the talent show are all handled by Feixun.com. Luo Xi discovered that Feixun.com was doing better than other entertainment companies in this area.
"I heard that Mr. Tao sent people to South Korea to learn from him in order to make the weekly drama "Fashion Storm". I have to admit that South Korea's fan economy and idol culture have always been better than ours. So I would like to ask Mr. Tao, are you interested in joining forces to explore the fan economy in China?"
Tao Mu glanced at Luo Xi without any surprise, and smiled gently: "Boss Luo has a lot of ideas."
"Money can move people's hearts." Luo Xi smiled slightly, and then said, "By the way, I wonder why Mr. Tao came here today?"
"It's about the revenue sharing of The Great Wall of Flesh and Blood." Tao Mu didn't waste any words. He got straight to the point and directly stated his plan to donate the proceeds to establish a charity fund for veterans of the War of Resistance Against Japanese Aggression.
As expected by President Li, after hearing Tao Mu's idea, Luo Xi didn't even consider it and said directly: "This is a great idea. I fully support President Tao's decision."
After a pause, Luo Xi said with a hint of sarcasm: "Feixun.com is an excellent national emerging enterprise selected by the No. 1 leader. As a partner of Feixun.com, Longteng Entertainment must keep up with it. To be honest, after my father learned about this, he called me and wanted to invite you to his home. By the way, let's discuss that Luo's Group also wants to donate a sum of money to the Anti-Japanese War Veterans Charity Fund."
Tao Mu smiled and said, "I remember that Chairman Luo is a retired soldier. He must have a special feeling for those people in that period of history."
Luo Xi smiled and was about to say something when the door of the office was pushed open with a bang. Someone shouted angrily, "Luo Xi, why do you restrict the company's artists from going to my party——"
Before he finished speaking, Luo Yang, who rushed in angrily, looked at Tao Mu sitting on the sofa in astonishment: "Tao, Tao Mu, why are you here?"
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