Directly quoting some videos of the charity dinner, inviting bigwigs from all walks of life to guest star in "Fashion Storm" in this way, and causing the media and the audience to marvel at this, this kind of publicity gimmick that is beneficial and inexpensive has made Tao Mu taste the sweetness.
Therefore, in the next script shooting, there was a plot where the male protagonist met some Internet entrepreneurs he met online and talked about his ideal career. Tao Mu directly invited the founders of those Internet projects invested by Xiaoheng Capital, hoping that they could guest star in "Fashion Storm". On the one hand, it can add publicity to the crew and enhance the audience's sense of involvement. On the other hand, it can also promote everyone's project.
Some of these project founders will become well-known bosses in the Internet industry in the next few years, while others will fail in this increasingly prosperous Internet wave and eventually disappear without a trace. I believe that a few years later, when netizens look back on this plot again, they will definitely have different feelings.
The members of the "Fashion Storm" production team can also appreciate the fun of Tao Mu arranging this easter egg. Director Xiong Bao had a sudden idea. He originally wanted to show the plot in a few shots, but he actually asked the props team to temporarily set up a venue and organized a large-scale online face-to-face meeting for entrepreneurs in the Internet industry. The Internet upstarts who were invited to make guest appearances originally wanted to shoot a few shots and show their support to the investors. But I didn't expect that director Xiong Bao would arrange the scene like a meeting for online game players. During the filming, he openly told everyone to treat this filming as a meeting of the Internet industry, and they would not be bound by the script no matter what they wanted to say or do. You can speak freely.
As for filming, the cameraman will find the lens himself.
At the beginning, everyone was quite reserved. I didn’t know how to start the conversation - no one forgot that there was a camera nearby, and they subconsciously wanted to look in the direction of the camera. They also didn’t dare to speak, for fear that they would accidentally leave a bad impression in front of the camera.
Bo Sensen, who plays the male lead, stepped forward to offer some inspiration. According to the script, he first introduced his project that combines fashion magazines with online shopping platforms: "… Readers can browse fashion magazines on the APP. We will embed links in the photos of product introductions. If readers are interested, they can directly click on the photos to jump to the online shopping platform to place an order. We cooperate with LiTao.com. All products must be genuine, and we will occasionally launch new products from the latest season, even catwalk models..."
The male protagonist even introduced his idea of having models do live broadcasts on Feixun.com and Danmu.com to promote women's clothing and cosmetics. And he said that this model has a good sales volume.
Ten years later, this promotional model for selling goods has become a common means, and even some international brands will invite anchors with large number of fans to do promotion. But in 2009, this model was relatively new. Tao Mu did not rely on anyone else when writing this plot. To be precise, Tao Mu wrote the plot outline and related planning plans including lines for every business war. With a vast amount of case studies in mind, Tao Mu's script is worth studying and learning from both the authenticity and practicality aspects.
The real Internet entrepreneurs sitting in the audience listened and forgot that this was actually the filming of an idol drama. One by one, people stood up to question or supplement the male protagonist's project, and began to introduce their own projects. The atmosphere gradually became lively and professional.
Xiong Bao, who was standing in front of the monitor, did not interrupt anyone. Signal some cameramen to follow everyone who was talking and also scan the entire venue. During the final editing, we picked out the most meaningful speeches from Internet entrepreneurs and edited them into the plot. As for the remaining information, Tao Mu also took it away.
He planned to keep this Easter egg and wait until a few years later, when those Internet companies stood out, to post this video on the barrage website. Take advantage of the popularity of the big guys.
After this episode was broadcast, some fashion magazines were deeply inspired and took the initiative to approach Feixun.com and Litao.com to discuss creating a fashion magazine APP and then cooperating with Litao.com.
That is, they wanted to ask Feixun.com's technical department to help the fashion magazine create an APP. If a reader jumped from the fashion magazine's APP to Litao.com to order goods, Litao.com would give the fashion magazine a share of the profits. As for why fashion magazines don’t work alone in collaboration with brand owners, it’s mainly because of a lack of technical support.
This is a pleasant surprise. After discussing with Meng Qi and the management of the two websites, Tao Mu felt that this was a very good cooperation and promotion model. As for the specific cooperation revenue and other terms, they will be negotiated slowly by both teams.
It was the end of September, and "The Great Wall of Flesh and Blood", which had been promoted for more than a month, was finally officially aired on the evening of September 28th. Thanks to strong publicity and classic and compact plot, the highest ratings of "The Great Wall of Flesh and Blood" on the first day of its broadcast exceeded 5%. As soon as this data came out, it caused shock to the entire industry.
However, the next day, the ratings of the premiere of "The Great Wall of Flesh and Blood" failed to make the front page of the entertainment section, as everyone was attracted by another explosive revelation.
At three o'clock in the morning last night, a recording was uploaded on Feixun.com. This recording was first uploaded to the official WeChat accounts of Shen Yu and Yan Sheng, and then, as if fearing that it would not attract the attention of netizens, it was uploaded to the official WeChat accounts of Star Gossip and several other gossip magazines. You have to know that netizens who pay special attention to entertainment magazines and gossip newspapers online are basically the ones who love to gossip.
No one paid attention to the recording at first. It was not until someone clicked the play button out of curiosity that Shen Yu's personal revelation of the relationship immediately made the netizens smell the scent of the biggest news of the year. The recording was uploaded to the Internet at around 3 a.m. This is the time when the human body clock stays in deep sleep. Except for some night owls who don't sleep at night, everyone else is resting. This caused many people to fail to react. By the next morning, when working people and students got up, washed up and prepared for work or school, the recording had already gone viral on the Internet.
Fans of Yan Sheng and Shen Yu also quarreled online. Yan Sheng’s fans scolded Shen Yu for being shameless and delusional. How dare a third-tier fake like him imagine that Yan Sheng is his boyfriend? He is simply like a toad wanting to eat swan meat. Hysteria in broad daylight. He wants to be famous so badly that he even tries to take advantage of Yan Sheng's popularity. There was even a die-hard fan of Yan Sheng who coldly and noblely threw out the most classic line during a fan fight: "Who is Shen Yu? We don't even know him."
"Don't try to rub shoulders with our movie star. We won't date him."
"Fake Shen, please behave like a human being! It's not enough that he harmed Shen Yan, now he wants to harm our Yan Sheng. Is this fake poisonous? He will punish anyone who treats him well? Will he be happy if he makes everyone feel bad?"
Shen Yu's fans were also scolding Yan Sheng. They believed that their little prince was a beautiful and kind-hearted white lotus. I thought Shen Yu was so innocent, a 19-year-old child, how could he be hysterical. It must be that old man Yan Sheng seduced their little prince and wanted to abandon him. The little prince had no choice but to cry to his friends, and someone recorded the incident and posted it online.
"The scumbag just abandoned me after having sex with me and refused to admit it!"
"A nearly 30-year-old man was dating a 19-year-old boy who had just entered college. After their relationship was exposed, he slandered the 19-year-old boy as shameless. Someone's fans are really well-mannered. It turns out that fans follow the main character. Haha!"
Of course, there are also some CP fans who are celebrating. People were overjoyed and left messages everywhere to celebrate. They kept saying that they had always felt that Yan Sheng and Shen Yu were a perfect match. Now it seems that the official is really forcing the fans to death.
One is a double-gold film emperor who is highly praised by the domestic entertainment industry and has enviable achievements; the other is a traffic star who is surrounded by infamy, has a collapsed personality, and has lost popularity among the public. The rumor that these two people were actually together also caused a frenzy in the domestic gossip media.
All entertainment media, with the passion to earn year-end bonuses, split into two groups and swarmed to Yan Ying and Yan Sheng's mansion in Yanjing, wanting to interview the parties involved about how they viewed the rumors on the Internet.
As a result, neither Shen Yu nor Yan Sheng accepted the interview. These gossip media did not care. On the one hand, they sent people to guard the gate of Yanying School and the gate of the community where Yan Sheng lived, and on the other hand, they sent people to various places to collect solid evidence according to the clues that Shen Yu gave in the recording. There were even reporters who managed to find the house that Yan Sheng rented for Shen Yu and interviewed the landlord.
Some entertainment reporters also focused their attention on the person who uploaded the recording. Everyone originally thought that the person who uploaded the recording must be a rival of Shen Yu or Yan Sheng, but it turned out that the person who uploaded the recording was actually Shen Yu's newly hired assistant. And this assistant has now been detained, and the charge is actually theft.
Shen Yu hired a person with a history of theft as an assistant, and then this person uploaded Shen Yu's recordings to the Internet? This operation was so cool that the netizens were shocked again.
Yan Sheng’s fans immediately concluded that all of this was directed and acted by Shen Yu himself. It was Shen Yu who deliberately leaked the information and discredited Yan Sheng. As for why Shen Yu did this? Some people analyzed that Shen Yu wanted to take advantage of Yan Sheng's popularity for bundled marketing, or he was deliberately framing Yan Sheng. Because the scandals that Yan Sheng had previously been involved in were all with female celebrities. It is conceivable that Yan Sheng is not gay at all. Since you are not gay, how could you fall in love with Shen Yu? Besides, even if Yan Sheng is gay, he wouldn't be so bad-sighted as to like someone like Shen Yu, right?
Yan Sheng's fans really look down upon Shen Yu's character. It’s not that they refuse to believe that Yan Sheng is a homosexual, but rather that they simply cannot accept the fact that Yan Sheng is in a relationship with someone like Shen Yu. Of course, even if the person involved in the scandal with Yan Sheng is a female celebrity, Yan Sheng’s fans will still tear him apart.
Some extreme fans immediately rushed to Shen Yu’s WeChat and started cursing at him. On the one hand, they said that Shen Yu was a shameless slut who was trying to gain popularity and maliciously slander Yan Sheng, while on the other hand, they accused Shen Yu of being surrounded by negative news and not being worthy of Yan Sheng.
Shen Yu, who had remained silent, finally couldn't help it and refuted Yan Sheng's fans on Feixun. She cried and said that she did not intentionally discredit Yan Sheng, and they were just in love.
Some students from Yanying also stood up and said that it was Yan Sheng who mediated Shen Yu's admission to Yanying. It was also revealed that Yan Sheng was planning to film a TV series to promote Shen Yu. This also indirectly confirms that Yan Sheng and Shen Yu do have a relationship.
As for whether it is a relationship or a sponsorship, that is not certain. But no matter what kind of relationship it is, it seems that it is not accepted by fans of both parties.
Just at this critical juncture, a large number of recorded messages suddenly surfaced online. It’s similar to what Shen Yu revealed, they all said that they were Yan Sheng’s real boyfriend and girlfriend. It is said that Yan Sheng pretends to be a decent person in front of the media and fans, but in fact he is a playboy and a scumbag. Some people also revealed in the audio that Yan Sheng was maintaining physical contact with other men and women while dating them. There were even people who claimed to be Yan Sheng's fans and revealed that Yan Sheng slept with his fans.
Some media reporters dug deeper following the clues of the explosive audios and were surprised to find that the timelines of the explosive posts actually matched Yan Sheng's itinerary very well. There were even media outlets that compared the timeline and discovered that some of the revelations were actually made during the time when Yan Sheng was dating several other female stars.
This can be regarded as solid evidence that Yan Sheng cheated.
This stirred up a hornet's nest, and the image of a good man that Yan Sheng had worked hard to build up over many years immediately shattered into pieces. Large numbers of fans unfollowed him, and some turned against him. No one expected that Yan Sheng would be such a person.
Overnight, Yan Sheng was almost beaten into a street rat. Until this point, Yan Sheng has not come forward to give a proper explanation for the matter.
Many people think that this is because Yan Sheng feels guilty. Shen Yu's fans were the most excited, roaming around the Internet, just like Xianglin Sao, dragging passers-by and trying their best to explain that their Shen Yu was wronged. It was the old man Yan Sheng who bullied their Shen Yu. Knowing that their Shen Yu was simple and kind-hearted, he deliberately seduced him. It turns out that Yan Sheng is a promiscuous scumbag. Later on, Shen Yu's fans even began to step on Yan Sheng's deeds. He tried hard to convince netizens that the two Best Actor awards Yan Sheng won were fake, and that Yan Sheng's acting skills were not that good at all, and that they were all hyped up by the media.
The first people who were dissatisfied were Yan Sheng’s friends and partners in the circle. Especially those veteran actors from Hong Kong who participated in the filming of "Black and White". The actors in the movie "Jiang Hu" also saw with their own eyes how Yan Sheng took care of Shen Yu. How Shen Yu stuck to Yan Sheng on the set.
And judging from the way these two people behave, Yan Sheng is humble and likes to support newcomers. He is also a box office guarantee in the eyes of investors and producers. He is also diligent during filming, never plays big shots, and cooperates very well with the director and other actors. Private relationships are also going well. Even the extras felt that Yan Sheng was a low-key person, a rare superstar whose words and actions were consistent in front of and behind the camera. Unlike some people, who show one face in front of the media and fans, and another face behind their backs. He doesn't even treat extras and assistants as human beings.
Shen Yu's reputation is completely the opposite. Artists who have worked with him, especially female stars, have a very bad impression of Shen Yu. It hasn't been long since the explosive news about Shen Yu instigating Shen Yan to bully Liang Xiao came out, and all netizens still remember how Shen Yu took advantage of his power to bully others. There were even feminist activists who launched various boycott campaigns against Shen Yu, and even the movie "Jiang Hu" was implicated.
In contrast, Yan Sheng's many scandals of cheating and sleeping with fans were exposed only after Shen Yu unilaterally broke the news. Anyone with a discerning eye would know that someone was deliberately making trouble for Yan Sheng. As to whether the person who took action was Yan Sheng's opponent or Shen Yu himself, it is unknown.
However, from the perspective of vested interests, a celebrity who was once criticized by everyone for taking advantage of the news becomes a victim...
Due to their status, the celebrities who spoke for Yan Sheng did not make any irresponsible speculations. It just means that the Yan Sheng they know is definitely not that kind of person. Moreover, the so-called revelation on the Internet was just a recording, and the so-called solid evidence was just a story made up according to Yan Sheng’s itinerary. There is no truth without pictures, there is not even a PS photo. Isn’t this revelation too careless? And as we all know, celebrities' schedules are public. The fans know, the opponents know, the organizers know, and there are only a few people who don’t know.
Most ordinary people follow blindly. Previously, people on the Internet were leading the trend to call for the killing of Yan Sheng, but now after hearing so many celebrities speaking up for Yan Sheng, they became more reasonable. They started discussing whether someone was deliberately trying to discredit Yan Sheng.
Yan Sheng’s die-hard fans were suppressed by online entertainment and could not even raise their heads. They had to watch helplessly as large numbers of Yan Sheng’s fans left the fanbase, but they were unable to do anything to save the situation. At this moment, public opinion finally loosened up a little. Regardless of whether it was true or not, these fans immediately pointed their guns at Shen Yu, speaking with one voice, and forcing him to believe that these revelations must have been deliberately made by Shen Yu to discredit Yan Sheng.
As for why Yan Sheng's rivals were not involved in the deliberate smear campaign, it was mainly because Yan Sheng's diehard fans knew that Yan Sheng's rivals also had many fans. Once involved, with the current size and combat effectiveness of Yan Sheng's fans, they would be unable to fight four hands with two fists.
So Shen Yu, who was the easiest to bully, was badly scolded on the Internet. There were even some extreme fans of Yan Sheng who wanted to rush into the school to teach Shen Yu a lesson. It was stopped in time by Yan Sheng's management team.
Of course it is impossible for Shen Yu to take the blame for something he didn't do. She cried and explained that she did not intentionally frame Yan Sheng, and she didn't know where the revelations on the Internet came from. Some netizens and media reporters questioned Shen Yu about the fact that Shen Yu's assistant took the initiative to disclose the information online.
Facing everyone's questioning, Shen Yu was already in a state of confusion and his mind went blank. I could only subconsciously explain: "That Cao Miao and Tao Mu came from the same orphanage..."
After learning that Cao Miao's assistant uploaded the recording and was detained for theft, media reporters no longer investigated the assistant. Instead, the focus is on Yan Sheng and Shen Yu. As a result, Shen Yu actually revealed that this assistant and Tao Mu came from the same orphanage.
Netizens were shocked again. Shen Yu's fans, who were knocked down and unable to fight back, seemed to have grasped a life-saving straw. They immediately rushed to Tao Mu's Feixun and repeatedly condemned Tao Mu for being vicious. They even deliberately sent people to lurk around Shen Yu and expose Shen Yu's negative material.
Some media reporters also followed the Cao Miao line of investigation and were shocked to find that Cao Miao had already been detained when the recording was uploaded. In other words, the recording uploaded on Feixun.com was not actually uploaded by Cao Miao himself. Considering that Feixun.com is Tao Mu's industry, netizens' wild imagination comes into play again.
As soon as Tao Mu saw the news on the Internet, he asked his father Yao to investigate the whole matter. Feixun.com's public relations team was also prepared for how to respond once Shen Yu poured the dirty water on his head.
However, before Feixun.com's public relations team could come out and make a statement, Yan Sheng, who had remained silent, stood up.
Yan Sheng held a press conference, at which he personally admitted the fact that he was dating Shen Yu. In addition, Yan Sheng even admitted that the recordings and press releases that defamed him were all made by him and had nothing to do with others. It has nothing to do with Shen Yu, and even less to do with Tao Mu.
Even at the press conference, he said: "Dating is a matter between the two of us. I hope that everyone will not spread it to others and not involve innocent people. In fact, we already knew Cao Miao's background. Shen Yu and I were in a relationship, and I could not allow a stranger with unknown background to become Shen Yu's assistant. So when we found out that Cao Miao had a history of theft, I took the initiative to call the police."
"Cao Miao sold the recording to a gossip magazine for 100,000 yuan. My management team handled the matter. After Cao Miao was detained, he bribed his cellmate to log into his Feixun website and upload the recording to the Internet in order to retaliate against me. This is all a matter between me, Shen Yu, and the assistant. It has nothing to do with outsiders."
It has to be said that Star Gossip, which was almost invisible during the entire process of breaking the news, is still a partner with very strong professional ethics and business ethics. After receiving a hush money of 10 million, "Star Gossip" indeed handed over all the recordings to Zeng Yiheng. Even after the recordings were leaked again, "Star Gossip" did not add insult to injury. However, there are still some follow-up reports. After all, "Star Gossip" is also an entertainment media, and it is impossible for it not to follow such explosive news.
Now Yan Sheng took the initiative to expose this. Suddenly some reporters were excited.
"Teacher Yan, you mean to say that you investigated Assistant Shen Yu. Did you tell Shen Yu the results of your investigation?"
Yan Sheng replied: “Yes.”
"In other words, Shen Yu went to his assistant to confide in him even though he knew that his assistant had a history of theft and was unreliable. Then the assistant recorded the conversation, sold it to a magazine, and then posted it online?"
Yan Sheng replied: "Yes."
The reporters in the audience became even more excited: "Does that mean Shen Yu deliberately wanted to expose the news that you two were together?"
Yan Sheng was silent for a moment, then said, "This is also my fault. There is no need to hide when two people are in love. But I kept it a secret from the outside world because I was concerned about my image and career development. I admit that my behavior was very irresponsible. As things have developed to this point, I am the biggest fault. Shen Yu is only a 19-year-old boy, he can't think so much, I can understand all his thoughts."
"I want to apologize to everyone here. Because of what happened between the two of us, so many netizens saw so many bad things. It also made my friends, fans, and people who care about me sad and worried about me. I was inconsiderate."
"Here, I want to thank my friends and fans who have always believed in me. Thank you for your support. In the days to come, if possible, I will continue to contribute more wonderful works to repay everyone."
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