After the premiere, Tao Mu, the leading actor and producer, was surrounded by overseas distributors who had a keen sense of smell and were good at discovering business opportunities. This scene was also photographed by reporters, who then published a news article titled "The premiere of "Soldier King" was a huge success, and overseas copyrights were fought over."
Taking into account the promotion and popularity of the TV series, the promotion period of the movie version of "Soldier King" can almost span the entire year, and there is no need to say more about its national popularity. Especially the rise of the craze for joining the army some time ago, which has aroused a patriotic sentiment among all viewers and netizens to join the army. Now that "Swordsman" is being released under the banner of the movie version of "Soldier King", many viewers subconsciously pay attention to the direction of the premiere at the first time. Upon learning that the film had become a huge success and was being sought after by overseas distributors, these viewers couldn't help but feel a sense of relief and honor.
Under such circumstances, the criticism of some film critics that the film "focuses too much on commercialization and explosion special effects, and does not delve deeply into the inner world of the characters" was not taken seriously by the audience. Just can't wait to watch the movie.
The official release date of "Soldier King: The Sword Is Drawn" is set for September 30th, and the second day of its release will be the seven-day National Day holiday. Coupled with the overwhelming online and offline publicity before the film was released, everyone could see the producers' ambitions. Tao Mu said in the interview that "the goal is to break the box office record of "XXX" and aim directly at the top of the Chinese movie box office rankings", which is definitely not just talk.
Out of trust in Tao Mu himself and affirmation of the IP of "Soldier King", on the day the movie was released, long queues formed at the ticket offices of major cinemas. A reporter staked out the entrance of a cinema and found that people entering the cinema included not only young people in their twenties and thirties, but also middle-aged people in their forties and fifties and elderly people in their seventies and eighties. Maybe it’s because the National Day holiday is so close, many movie fans come to watch the movie with their families. It seems that watching movies is a way to pass the time during the holidays.
"Why did you choose to watch this movie?" In the long line at the ticket office, the reporter randomly interviewed a white-haired elderly man who looked to be in his eighties or nineties. So asked.
"I am a veteran of the Anti-Japanese War. At that time, Feixun.com and XX jointly established a charity fund for veterans of the Anti-Japanese War, and I am also a beneficiary." The old man trembled and leaned close to the microphone, and said with great emotion: "I have seen Tao Mu's "The Great Wall of Flesh and Blood" and his "Soldier King". I like this young man very much. I think he can shoot the essence of a soldier. So I want to watch his movie this time."
The reporter who was interviewing the old man's eyes lit up, and he keenly realized that this was definitely a news point that could be made into a big article. The cameraman carried the camera and kept moving in the long queue of people, and reporters kept interviewing fans with their families, especially the elderly fans who were in their 50s and 60s. It soon became apparent that this was not an isolated case. In fact, on the day when "Soldier King: The Sword Is Drawn" was officially released, many viewers traveled in groups with their families. The movie's attendance rate reached 100% on that day.
This situation has also attracted the attention of theaters.
"It seems that "Swordsman" is quite popular among the people!"
"Generally, the age of moviegoers ranges from teens to 30s, and most of them are classmates or couples watching movies together. This kind of family group watching movies mostly occurs when cartoons are released, and the attendance rate is very low. It is really rare for a family to watch an explosive action movie together and the attendance rate is full."
"There are a lot of viewers in their 60s and 70s. About half of the online viewers are in their 80s."
"Have they ever seen a 3D movie? They are so old, will nothing happen to them?"
For some reason, many cinemas contacted ambulances in time in case of emergency.
Fortunately, this worrying situation did not happen. Two hours later, all the excited audience members walked out of the cinema, and some elderly people with white hair couldn't help but shed tears on the spot.
"I never thought that our motherland has become so strong."
"In my lifetime, I finally see the day when our motherland can become strong enough to protect us."
Many veterans of the War of Resistance Against Japanese Aggression and elderly people who experienced that era are filled with emotion. When they were young, the country was weak and precarious. The invaders were eyeing China covetously, ignoring China's sovereignty and wantonly dividing up China's interests. The young and passionate people did not dare to be oppressed. Even though they were unarmed with only millet and rifles, they were determined to fight and resist. In the end, they relied on their flesh and blood to fight for the bright future of the motherland.
Now that our motherland has finally become strong, even if there is smoke of war and flames abroad, as long as there is a place where the five-star red flag is raised, it can ensure that the Chinese people can safely cross the line of fire and return to the embrace of the motherland.
Such a scene, even if only seen in a movie, is enough to make people feel gratified.
There was actually a very touching scene in the cinema. At the end of the film, when the male protagonist and several other special forces soldiers raised the five-star red flag and crossed the battlefield, both sides of the firefight in the movie stopped firing and watched the convoy leave. In the cinema, all the veterans of the War of Resistance against Japanese Aggression also stood up and saluted the national flag on the big screen.
This scene was also captured by some viewers with their mobile phones and later posted on Feixun.com. Many netizens and media outlets forwarded the post. Even Tao Mu himself and the producers did not expect this phenomenon. However, after realizing this, the film's publicity and promotion department immediately contacted good media and marketing accounts to actively promote this point -
After all, it is a big movie dedicated to National Day, and the more news that promotes positive energy, the better. Moreover, this type of publicity approach can better stimulate the audience's patriotism, and is also beneficial to the box office and film reputation.
It has to be said that under Tao Mu's leadership, Feixun.com's publicity and marketing department is absolutely first-class in the industry, and its ability to discover and hype news is excellent. Coupled with the excellent quality of the film, the film was released for four hours, and considering the pre-sale box office of 200 million, the first-day box office broke the record of 330 million. As soon as this data came out, it immediately caused an uproar in the media and the industry. Everyone knows clearly that "The King of Soldiers: The Sword Is Drawn" is going to be a huge hit this time.
What's even more amazing is that Tao Mu was ready to use the banner of National Day tribute before the crew started filming, aiming at the National Day schedule, investing 100 million yuan, and joining forces with the military and Beijing Film Academy, with a huge aura that no one else could do it. Coupled with Tao Mu's consistent good reputation of "Tao Mu's products must be high-quality", many movies did not dare to take advantage of it, and either moved up or postponed their release, avoiding the National Day period.
So much so that during the National Day holiday, apart from the grandly produced film "Soldier King: The Sword Comes Out of the Sheath", the rest are almost all inevitable low-budget films, or main-theme literary films with relatively dull plots. This directly led to a seven-day holiday. Except for "Soldier King: The Sword Comes Out of the Sheath", none of the other movies released at the same time were any good. Many viewers were not satisfied after watching it once and had no interest in watching the other films, so they had to watch it again and again. As a direct result, during the following seven days of the National Day holiday, the box office of "Soldier King: The Sword Is Drawn" was unstoppable like a flood bursting through a dam, and every show was packed. In just eight days, the movie’s box office broke 1.5 billion and instantly topped the box office rankings.
Tao Mu said in an interview before that he would strive to break the box office record of the Hollywood blockbuster "XXX". Many people laughed at Tao Mu for bragging. He was so arrogant after achieving a little success that he even dared to talk to Hollywood blockbusters. Now that Tao Mu has proved his bold words with facts, the industry and the media are instantly full of rainbow farts. Tao Mu was almost hyped up as the hope of the domestic film industry - of course, the fact is almost the same!
In the second week of the film's release in China, riding on the popularity of the movie's box office breaking the Hollywood blockbuster "XXX", overseas distributors who had finalized the overseas copyright with the producers at the premiere also began to release "Swordsman King: The Legend Is Born" in East Asia, Southeast Asia, Northern Europe, Western Europe, North and South America.
It has to be said that the charm of explosion scenes in commercial blockbusters lies in this. No matter what skin color you are or what country you are from, no matter whether you can understand Chinese or not and understand Chinese culture, as long as you can understand explosion and fighting scenes, it can be summed up in one word - "awesome".
What's more, in addition to the grand explosion scenes and exciting and neat fighting scenes, the movie "Soldier King: The Sword Comes Out" also has a fascinating plot. The script was adapted from facts, and the evacuation operation that year also received various praises internationally. Now that Tao Mu and the creative team have brought it to the big screen, many international friends have been able to intuitively feel the power of China and its special forces.
Now the goal of "Soldier King: The Sword Comes Out" is no longer to sit firmly on the top of China's box office rankings, but to set records at the international box office.
And this blockbuster movie that was highly anticipated by the domestic film industry did not disappoint everyone's expectations. Four months later, when "Soldier King" was gradually released around the world, the final box office exceeded 2 billion gold. Although it still failed to break the nearly 3 billion box office record of the Hollywood blockbuster "XXX", it also ranked second in the global box office rankings.
For decades, the Chinese mainland film industry, which had not even made it into the top 100 in the global box office rankings and had very bleak commercial film achievements, finally made a splash.
Just like a drop of ice water falling into a hot oil pan, the domestic entertainment industry instantly boiled over. Tao Mu and the main creative team of "Soldier King: The Sword Is Out of the Sheath" are regarded by the media as national heroes who promote national prestige and win glory for the country. There are endless reports that are full of flowery words, sincere feelings and exaggerated flattery. Wang Boyuan and several other actors who participated in the movie were laughing so hard that they couldn't stop. Director Cheng Baodong, who had always been resentful of Tao Mu, but later admired him during the filming, was finally convinced. I called Tao Mu more than ten times on the day I received the news, all of which expressed my admiration and asked Tao Mu to not change the director when filming "Soldier King 2" and "Soldier King 3". Tao Mu was almost annoyed to death.
Originally, they just wanted to make a movie to encourage their classmates, but they didn't expect that the Beijing Film Academy would become so awesome after launching such a satellite. In the past, people in the industry always said that Beijing Film Academy produced actors, but the actors of Beijing Film Academy could not afford the box office ratings. There is no such evaluation anymore!
The global box office record of 2 billion M gold and the brilliant achievement of ranking second in the global box office rankings are the best results that the Chinese film industry has never achieved in decades. Now it is produced by the Beijing Film Academy team. Moreover, the entire team came from Beijing Film Academy, there was no one else. This is a good result that other colleges and universities cannot snatch away.
On the day when the principal of Beijing Film Academy received the news, he asked the administrative department to collect relevant news reports and put them in the school's exhibition room. They even invited the principals of the neighboring Beijing Film Academy and Shanghai Theatre Academy to attend under the pretext of a celebration party. That arrogance really pissed off the principal of Yanying.
As the center of the whole vortex, Tao Mu, who is the male lead, producer and investor, is only busier than others. All the friends and colleagues in the industry called one after another, congratulating Tao Mu and reminding him explicitly and implicitly not to forget them when filming "Soldier King 2" again. Whether there is a lack of investment or guest actors, they are willing to participate. Xia Xing Entertainment and Longteng Entertainment, who had invested in this movie with Tao Mu out of courtesy, were also very happy. Long Tianao called again, urging Tao Mu to hold a celebration party so that everyone could get together to celebrate.
Tao Mu readily agreed. It is not difficult to imagine the craze this celebration will cause in the entertainment industry. Tao Mu's popularity in the circle was already good. When they heard that Tao Mu was going to hold a celebration party, almost all the big names in the circle expressed their desire to join in the fun. Tao Mu couldn't refuse everyone's enthusiasm, so he could only agree to them one by one. The final celebration party was even more star-studded than the annual Golden Crow Awards. It instantly became another fashion festival.
In this atmosphere of national carnival, the domestic entertainment industry also ushered in another year's Lingxiao Awards ceremony. As the leading actor in the TV series "Soldier King", Tao Mu was directly shortlisted for the Best Actor award. "Soldier King" was also successfully shortlisted for several important awards including Best Film, Best Director, Best Supporting Actor, Best Screenplay, etc.
In an atmosphere with almost no suspense, Tao Mu brought all the crew members of "Soldier King" and their family members to attend the Lingxiao Award ceremony.
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