The cooperation plan that Tao Mu mentioned refers to the cooperation plan between Director Rong's new movie "The King of Guns" and Feixun.com.
Although Feixun.com is still an emerging thing in the eyes of the public, it has spread very quickly among college students in Yanjing, Shanghai, Shenzhen, and first- and second-tier cities in China in the half month since it went online.
Tao Mu actually didn't know this Director Rong, and he had no chance to work with him in his previous life. This time, I found Director Rong just to vent my anger on Gou Rixin - regardless of whether Gou Rixin's wire accident was caused by Xiong Zheng or not. But it is an indisputable fact that Xiong Zheng cheated on Yu Mei.
Tao Mu didn't want to see the person who cheated on his brother take his brother's place and reach the peak of his life. Although judging from Tao Mu's memories of his two lives, Xiong Zheng replaced Gou Rixin's role as the second male lead in "Gun King" in his previous life, but in the end he didn't make any waves. But you can’t think of it that way.
So Tao Mu wrote a draft plan overnight and went directly to the hotel room that Director Rong had booked in H Town to visit him. In the form of military first and courtesy later, I analyzed in detail with Director Rong what kind of crisis and risk would be brought to the reputation of the crew if "Gun King" appointed Xiong Zheng, a nobody who had interfered with the previous No. 2 male lead and might also be responsible for deliberately creating an intimidating incident to squeeze out the previous No. 2 male lead, to replace Gou Rixin as the No. 2 male lead.
Unless they are deliberately creating hype, no crew wants to have too many unexpected things happen during filming. This will distract the actors and crew, and no one can guarantee the quality of the filming. Moreover, if the audience pays too much attention to the gossip about a crew outside the film, it will inevitably affect some fans' impression of the film.
What's more, the stain that Xiong Zheng may have is not just gossip.
Given Director Rong's current status in the film industry, if he wants to hype up gossip, the best way would naturally be to hype up a romantic scandal in which the male and female protagonists fall in love on the set, which does not involve any worries. Of course, the hype about the leading male lead and the second male lead not getting along, and often fighting openly and secretly on the set to overshadow each other, is also in line with the main selling point of Hong Kong gossip news. However, this kind of hype requires the male lead and the male supporting role to have similar status in the circle. If the difference is too great, not only will the crew be too lazy to make it, even the star himself will not agree.
All in all, no matter what kind of hype it is, it obviously has nothing to do with Xiong Zheng, a small stand-in who has never filmed a serious movie.
Director Rong is very careful about his reputation, so he will not let a stunt double affect the reputation of the crew. However, he would not have a good impression of Tao Mu's behavior of coming to threaten him.
So next, Tao Mu took out the promotional draft he designed overnight and hastily explained to Director Rong what kind of publicity effect would be achieved if "Gun King" cooperated with Feixun.com during the filming.
"In fact, college students can be regarded as the main body of the Chinese movie audience. Because they have time, spare money, and the need to watch movies. So if the movie "Twinkle" can spread among college students in mainland China, Director Rong can imagine how much box office "Twinkle" can get with these students even if only one-fifth of the students go to the cinema. What's more, our registered users of Feixun.com are not only college students, but also many netizens between the ages of 18 and 35. Director Rong should know that in terms of China's current national conditions, the consumer group between the ages of 18 and 35 who have the conditions to access the Internet represents how much purchasing power."
Director Rong was still very tempted by Tao Mu's big promise. However, he also had the same doubts that old-school people would have about new things like Feixun.com. So he didn't quite believe the effect described by Tao Mu. This was also the reason why he went to talk to Tao Mu again after driving Xiong Zheng away.
This time, what Tao Mu took out was not a draft. It is a relatively detailed planning scheme. From the early preparation to the later publicity, it progresses step by step until it reaches the climax.
Tao Mu has been reborn for ten years. In these ten years, he can be said to have completely experienced all the stages of the development of Chinese media from paper media and television media to online self-media. And he himself also fully enjoyed the full power that the online self-media can exert when it focuses on someone.
It can be said that if we were reborn ten years ago, no one in the world would be more familiar with how to use online media to hype this area than Tao Mu. So when he paints a rosy picture for Director Rong now, he does so with ease and confidence. There is no need for even those hype cases that were regarded as classics by people in the industry in the past. The simplest, most popular and crude publicity routine is enough to deal with Director Rong who "has no insight".
Sure enough, after listening to Tao Mu's promotional plan, Director Rong immediately understood. Propaganda tactics are like a hole poked in the window of a dark room. When no one says anything or does anything about it, everyone is kept in the dark. But as long as one person pokes a hole in the window, everyone can see the light leaking out from the finger hole.
Especially in the Hong Kong entertainment circle which is full of gossip and scandals, where paparazzi reporters look at pictures and talk every day, Director Rong is very receptive to the plans proposed by Tao Mu. What's more, Tao Mu didn't actually come up with anything new - it wasn't his own film, so there was no need to waste too much energy on it. So he took it easy and used the existing stalking, tracking, and picture-reading tactics of the Hong Kong gossip paparazzi to write a qualified serial plot, which must have foreshadowing, climax, reversal, and face-slapping, and in the end he must forcibly sublimate the theme - directing all the propaganda to the play "Gun King".
The idea is rather cliché, but the most important thing is the promotional platform of Feixun.com. Tao Mu directly threw the current registered users and daily visits of Feixun.com in front of Director Rong in the form of a data report. Tell Director Rong in the most science-savvy way possible that even if only one-fifth of the users are attracted by this operation and go to the cinema, how much box office revenue can be achieved?
Be thankful for this simple era where we are not yet aware of data tampering and traffic inflation. In short, when Director Rong saw the background data that Tao Mu threw out, he felt that cooperating with Feixun.com to promote this matter was particularly reliable and attractive.
As we all know, the efficiency of action in Hong Kong's entertainment industry has always been relatively high. Finishing a movie in half a month may seem incredible in later generations, but it is a common thing in the Hong Kong entertainment industry. Director Rong is a typical Hong Kong native, so his efficiency in action is naturally very high. He immediately called the male and female protagonists of the film and asked them to come to his room to discuss the publicity and promotion.
Although Tao Mu's publicity plan is rather cliché, combined with the background data of Feixun.com, a new platform, if it is operated properly, the publicity will not be bad. The male and female protagonists discussed it with their respective agents and finally agreed to cooperate with the publicity - after all, when they signed the contract to join the crew, the contract stipulated that they must cooperate with the crew's publicity. Moreover, they are already very familiar with the routine of hyping up the love between the male and female protagonists during filming.
Even the agent of the hero and heroine was very optimistic about this publicity model, and even wanted to discuss with Tao Mu about the long-term cooperation between Feixun.com and the other two brokerage companies. However, the specific cooperation model and publicity costs will depend on the effectiveness of this publicity.
So the two sides hit it off immediately. While Tao Mu was venting his anger for his good brother, he also created the first paid project for Feixun.com!
But talk is eloquent, and it cannot represent actual action. So the first thing Tao Mu did when he left Director Rong's guest room was to call his brother Xiao Qi who was far away in Yanjing and announced the establishment of Feixun Entertainment. As for the first project after the establishment of Feixun Entertainment Department, it was to hype the movie "Gun King".
Regardless of past and present lives, Tao Mu is a person with very strong execution ability. He said he was going to set up Feixun Entertainment one second, and immediately poached people the next. Brother Qi, who has a wide network of contacts, hired two paparazzi reporters who were almost unable to make it in Yanjing and brought them directly to H Town. As for H Town, Tao Mu successfully recruited Mr. Zhang Fei, the Azure Dragon Totem, who was particularly talented in tracking and stalking people. After a day of hasty training, they threw the person out, and "secretly" took photos of the male and female protagonists of "Triple Tap" meeting in a hotel and posted them on the Feixun Entertainment account.
That's right. In just one day, Tao Mu not only established the entertainment department of Feixun.com, but also registered an official account of Feixun Entertainment at the front desk. As soon as the message was pinned, it immediately attracted the attention of many netizens.
After more than half a month of fermentation, the evaluation activities for campus beauties and campus hunks have entered a white-hot stage. Many netizens spend their free time online, constantly canvassing for votes for their relatives, friends or admired objects. At this moment, a piece of news that has nothing to do with the selection activities suddenly appeared, and everyone was of course curious.
I clicked in and took a look, and wow, it turned out to be gossip about Hong Kong's top stars. In an instant, all netizens' mentality of watching the show was immediately aroused. With the help of some people with ulterior motives, the rumor quickly spread throughout the Internet. Even print and television media followed suit, visiting the crew for interviews and asking the male and female protagonists in person whether the news was true or not.
According to the agreed tone, the male and female protagonists of course stood up to refute the rumors, righteously stating that they were just ordinary good friends and there was no ambiguity at all. They went into the guest room together that day just to rehearse their lines, and they were not the only two in the room. Director Rong and two screenwriters were also there. It was not at all like what the paparazzi said. Director Rong and two screenwriters also came out to refute the rumors about the male and female protagonists. And strongly condemned the paparazzi's behavior of taking secret photos of celebrities without regard for their privacy. By the way, he also said that the male and female protagonists are both unmarried and older, so it is normal even if they developed some affection during the filming.
So in the next few days, Feixun Entertainment captured the male and female protagonists chatting and laughing on the set, and even feeding each other intimately. The male and female protagonists clarified as usual that they were filming a movie, but it is undeniable that the other party is a very charming person...
All in all, after all the hype, the existence of "Gun King" and the male and female protagonists have been made known to the entire network. Director Rong and the parties involved are very satisfied with the publicity effect and are waiting to see how much box office revenue this attention can convert into after the film is released.
Tao Mu also successfully received the first income from Feixun.com since its establishment.
As expected, seeing that Feixun.com became so popular right after its launch, Weibo, one of the biggest online platforms, could no longer sit still. Although their publicity planners don't have Tao Mu's brains and ten years of experience, they can learn.
From plagiarizing the school beauty and school hunk selection activities to now seeing Feixun.com establish Feixun Entertainment. The Weibo platform also immediately established Weibo Entertainment. Imitating the model of Feixun.com hyping "Gun King". A film crew was also selected for promotion.
With Feixun.com operating "Gun King" first, other crews are also very jealous of the heated discussions and attention "Gun King" has aroused on the Internet and in real life. Some directly contacted Feixun.com to seek cooperation, while others preferred the Weibo platform - although both major social platforms are emerging things, and at present, Feixun.com seems to have more variety. But Weibo was launched half a year earlier than Feixun.com, and with the backing of capital, Weibo platform seems to be more powerful than Feixun.com.
Just like the promotional model adopted by Feixun.com, the Weibo platform can not only be used on the Internet platform, but also contact TV stations for broadcasting. This linkage model immediately attracted many crews to cooperate.
So after Feixun.com launched "Gun King", Weibo platform also immediately promoted the crew of "War".
As a competitor, although Tao Mu didn't think that Weibo Entertainment's promotional methods would be more sophisticated than his at this time, he was always paying attention to the developments of Weibo Entertainment.
However, I didn’t expect that this attention would immediately lead to problems.
As an important project of Weibo platform to fully copy Feixun.com, the genre of "War" is similar to "Gun King", both of which are gun battle themes. Because the main promotional focus of "Gun King" was the love between the male and female protagonists, when the Weibo platform was promoting "War", it focused its promotion on the fighting scenes and the professionalism of the actors.
So in an interview with a reporter from Weibo Entertainment, the actor who played the second male lead, Xiangcheng, spoke in a not-so-fluent Xiangcheng dialect and said seriously, "In fact, it was really hard when we were filming this movie. Because the director asked us to use as few doubles as possible during filming. So many shots were shot by ourselves. I remember that once we had to shoot an explosion, and we had to jump from a building. It was more than six meters high. Of course, I didn't do this myself. I used a double. As a result, the wire suit was unfastened, you know? Fortunately, the props team discovered it in time, otherwise there would be problems. The stunt double who was responsible for my double at the time, I still remember his name was Daxiong or something, his face turned pale with fear. Really, just think about it, falling from more than six meters high... It's too dangerous. It was really hard."
In the H Town Collective Hospital, the doctor said that Gou Rixin's condition is now basically stable and he can be transferred to another hospital. Tao Mu, Gou Rixin's mother, and Daluo and his martial arts brothers were gathered in front of Gou Rixin's bed, packing up and watching TV.
The result was this plot!
Daluo, who was always impatient, could no longer sit still: "Tao Mu, is the big bear they are talking about Xiong Zheng?"
Tao Mu frowned, but before he could speak, a bell suddenly rang. Tao Mu took out his cell phone and saw that it was Zhang Fei calling.
"Brother Mu, guess what I found out?" Zhang Fei said excitedly on the other end of the phone, "It turns out that bastard Xiong Zheng knows the prop master in charge of the big dog wire. My friend told me that the reason Xiong Zheng was able to join that crew was because of the prop master's introduction to the casting director. Damn, these two bastards lied and deceived us all!"
"Good news." Tao Mu held the phone, his eyes burning as he stared at the cute actor on TV who was still talking endlessly about how hard the filming was. "Maybe we can call Officer Yao and then go find the prop master to talk about this."
Things have come to this point, what else is there to talk about.
When the prop master saw the police coming to his door again, he knew he could no longer hide the truth. He confessed dejectedly, "Before the incident, Xiong Zheng did treat me to a drink and gave me 20,000 yuan to ask me to help check Gou Rixin's wirework. I thought it was strange at the time because we have rules in our martial arts industry. Usually, when hanging wires, except for those who do it alone, all wirework is done by people from their own team. Gou Rixin's team has so many people, and his wirework clothes are usually checked by Daluo and his team. I have nothing to do with it. As a result, the next day, Gou Rixin's brothers were all drunk and didn't come, so I took the initiative to volunteer to be responsible for Gou Rixin's wirework inspection."
"I don't know what happened. When I checked, the weia suit was fine. But when it was worn by Gou Rixin, the buttons came undone. I was very scared at the time, so I found Xiong Zheng and asked him what happened. Did he do anything to it?"
"Xiong Zheng said that I don't need to worry about it. It was Gou Rixin's own bad luck. He also told me not to talk nonsense outside. He said that Daluo's group is very domineering. They were already angry about this matter. If they knew that it was my negligence that caused the Weiya clothes to be swapped, I would be dead."
Officer Yao and another responding police officer looked at each other and asked, "How did Xiong Zheng do something to the wire suit?"
"I don't know either." The prop master was also very puzzled: "Everything was fine when I checked. There was obviously no problem. Who knows what went wrong?"
On the other side, Xiong knew something was wrong after seeing an interview with the "Gunfire" crew on TV. Who would have thought that after Feixun.com launched such a massive publicity plan to appease Director Rong, Weibo platform also followed suit. You say he is just following the trend, so he interviewed anyone else, why did he have to interview the crew of "Gunfire". And the interview focused on something bad, so why did they have to talk about this matter?
Xiong Zheng originally thought that he had kept his secrets secret perfectly, but now, all his tricks have been exposed to the public.
Xiong Zheng didn't know why he was so unlucky. It should have been something that happened without anyone knowing. The result became known to the whole city. Xiong Zheng guessed that even if the police had no evidence to arrest him now, Gou Rixin and his gang would never let him go. And this time, it's definitely not something that can be dealt with as easily as putting a sack on someone and hitting him in the face with a club until it's swollen. So he quickly packed his bags and wanted to leave H Town temporarily to avoid the limelight.
In fact, Xiong Zheng was indeed unlucky. In his previous life, he learned from Yu Mei that Gou Rixin was favored by a famous director in Hong Kong and was going to play the second male lead. He was very dissatisfied at the time. So he planned secretly in his mind and finally came up with this trick, which was to kick Gou Rixin out directly and make him a high-level paraplegic.
At that time, he also ran to Director Rong and recommended himself. Although Director Rong was not very satisfied with Xiong Zheng's appearance, he had no faults with Xiong Zheng's martial arts skills. The role of the second male lead required absolute martial arts skills, so the usual shooting method used by the crew to have the actors pose in front of the camera and the stand-ins use real combat skills was simply not feasible - and the crew had already started filming, so it was not realistic to find someone to join the crew temporarily. After all, there are few martial arts stars in the circle. Either their image doesn’t match the requirements, or their temperament doesn’t match the requirements, or their schedules don’t match the requirements. Even if they do, the pay doesn’t match the requirements.
So in the end, Director Rong had no choice but to use Xiong Zheng. At that time, Yu Mei was having a hot affair with Xiong Zhengzheng and originally wanted to break up with Gou Rixin, but she saw that Gou Rixin would never be able to stand up again in his life. Without any hesitation, he packed up his bags and went to Xiong Zheng.
Because no one gave Gou Rixin insurance in his previous life, Yu Mei did not abscond with the money. With the intelligence of Gou Rixin and his brothers, they could not have guessed that Xiong Zheng was involved in this matter. After all, the bear was being very stealthy. By the time the crew of "War" finished post-production editing and started promoting it, almost a year had passed. The disabled Gou Rixin had long since returned to his hometown with his mother, and his gang of brothers had scattered and become destitute. Even if the truth was guessed, no one would pursue it after the excitement had passed.
Only Da Luo was so angry that he ran to the crew where Xiong Zheng was filming at the time and beat Xiong Zheng up when the night scene was over, directly breaking Xiong Zheng's knee into a comminuted fracture. Directly destroy the person. Although he avenged his brother, he was reported to the police by Xiong Zheng and arrested, and spent more than three years in jail.
And the woman Yu Mei had long been dumped by Xiong Zheng and was nowhere to be found. It can be said that no one had a good ending.
In this life, Xiong Zheng had calculated everything, but he didn't take into account the variable of Tao Mu. Nor did they anticipate the series of changes that would be brought about by the rise of Feixun.com. Ultimately, the plan failed.
On Tao Mu's side, after learning that Xiong Zheng did know the trick of the Weia clothes and the prop master's new confession, he concluded that Xiong Zheng must have come into contact with the Weia clothes. So I suggested to Officer Yao that we take out the Wei Ya clothes as evidence to extract fingerprints.
Because of the previous reports given by the insurance company and the stereotyped answers given by people in the industry, no one doubted the problem with Weiyayi, and no one thought about verifying whether Weiyayi itself had been tampered with - after all, Gou Rixin's case has always been defined as a civil case, and they can't use criminal means to investigate.
As a result, all kinds of confessions obtained from various sources can prove that Xiong Zheng is indeed related to this incident. Officer Yao immediately applied to his superiors and took Weiyayi to the forensic department for examination.
Finally, Xiong Zheng’s fingerprints were extracted when the buttons of the wire harness came off. Because Xiong Zheng's fingerprints were extracted during the internal test of the release link, the report issued by the Forensic Department also positively verified everyone's speculation. Xiong Zheng is indeed a suspect in the crime.
As the case turned from a civil one to a criminal one, Officer Yao immediately applied to arrest Xiong Zheng. Finally, the police caught Xiong Zheng, who was trying to escape with the bag, in time at the H Town Railway Station.
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