Chapter 57



"Women's clothing! Women's clothing! Women's clothing!" A group of contestants and four mentors clapped and cheered. The cameraman also came over with a camera, and took a close-up of Tao Mu's face for free.

Tao Mu looked at Du Kang helplessly. Du Kang grinned slyly and shrank back behind Wen Bao, trying to hide his achievements and fame - but with his 1.9-meter-tall figure, standing behind Wen Bao, who was only 1.75 meters tall, it was no different from not hiding anything.

The school beauty selected by Beijing Film Academy is Xu Yingying from Class 01 of the Performance Department. She still remembered the photography talent that Tao Mu showed during military training. He smiled and joked: "Let me tell you, our Tao Mu is not only good-looking, but also has great photography and makeup skills. I think if he dresses up as a woman, he doesn't need a makeup artist to put on makeup for him, he can solve the styling problem perfectly by himself."

After a pause, Xu Yingying said deliberately: "I asked Tao Mu to take the artistic photos for me when I was making my resume. They are very beautiful. In the previous auditions for school beauties and school hunks in various schools, the military training photos used by the girls of the 2008 Beijing Film Academy were all taken by Tao Mu."

After hearing what Xu Yingying said, many contestants immediately remembered the photos of military training uniforms uploaded by Beijing Film Academy students when Feixun.com was first launched. Many people were puzzled at the time and didn’t know what was going on with the girls from Beijing Film Academy, but they also thought that the photos were very pretty and had great temperament. Later, the scope of the campus beauty and campus hunk selection activity was expanded, and many girls from Beijing Film Academy also changed their photos into artistic ones with exquisite makeup. On the contrary, those photos of them in military uniform without makeup are not as impressive.

I really didn't expect that Tao Mu helped take these photos.

The female contestants who were originally unaware of the situation looked at Tao Mu in awe. If loving beauty is a woman's nature, then Tao Mu, who can take photos of beautiful women, must be the kind of boyfriend that all girls yearn for the most - handsome, talented, good-natured, rich, and good at taking pictures. I can take beautiful photos of my girlfriend.

At that moment, a male contestant asked Gu Xun: "Did Tao Mu also take your photo for you?"

Gu Xun smiled bitterly and shook his head, looking resentful: "I'm not. Tao Mu only takes pictures of girls, and they have to be pretty girls. There's no chance for us old men."

This sentence once again caused the contestants to burst into laughter. Everyone clapped and made a noise, deliberately making strange "yo yo" sounds to tease Tao Mu.

Tao Mu looked helpless and raised his hands to defend himself: "Slander, absolutely slander. Who said I don't take pictures of boys? The key is that no boy came to me. I can't just hold the camera and stick to them myself, right?"

Tao Mu thought he was justified, but Gu Xun said back: "Then how could you take the initiative to find a female classmate with a camera in your hand?"

"Admit it. You are the kind of person who values ​​love over friendship. Your roommate Du Kang told us about it a long time ago."

Tao Mu turned back suddenly and stared at Du Kang with sharp eyes. Du Kang looked up at the sky with an innocent look on his face. Suddenly someone brought the topic back on track: "Hey, don't let Tao Mu lead you astray. You agreed to wear women's clothes!"

"Yes!" The words awakened everyone from their dreams, and everyone clapped and cheered again: "Women's clothing! Women's clothing! Women's clothing!"

"Okay! Okay! Okay!" Tao Mu interrupted the contestants. Just when everyone thought that Tao Mu was about to surrender, they heard Tao Mu brazenly say, "Today is everyone's rehearsal. I can't take over the show. So let's do this. When the number of registered users of Feixun.com exceeds 100 million, I will wear women's clothes and dance for everyone as a benefit, okay?"

“No!” the contestants screamed in disapproval.

A school idol from a 985 science and engineering school said loudly: "According to the Statistical Report on the Development of China's Internet, the number of Internet users in China in 2008 was less than 230 million. You are clearly cheating."

As expected of a top student from a 985 science and engineering university, he started with data and solid evidence. After hearing this, a group of boys and girls started to make even louder noises.

Tao Mu was forced to do nothing but put his hands together and beg for mercy: "That's it. We young people always have to have some expectations for the future, right? Anyway, I have already given the conditions. Whether you can see me dancing in women's clothes or not, whether you want to see me dancing in women's clothes, depends on the sincerity of all Chinese netizens."

"Let's just have a happy decision!"

Tao Mu fled amid the wailing of all the contestants and mentors. Little did they know that this little episode of visiting the set was quickly edited into the rehearsal footage by the unscrupulous program crew and uploaded to Feixun.com. It’s also marked as bold and pinned!

All the netizens who saw this video went crazy. As if they were injected with chicken blood, they urged their classmates, friends, colleagues and family members in real life to register on Feixun.com. Then he took screenshots of the new account he had worked hard to develop and posted them on Feixun, constantly tagging Tao Mu himself, and even came up with a particularly talented limerick - Tao Mu not only danced as a woman, but also had to take a photo for me.

Netizens’ tendency to follow trends was exposed as early as when they posted photos in military uniforms to celebrate National Day. Seeing such an interesting thing at this moment, of course I won’t miss it. So one by one, they all became Fetion.com's tap water, lobbying people around them offline to register Fetion accounts, and then taking screenshots and uploading them, attaching a couplet.

In addition, celebrities who have already registered Feixun accounts, as well as the campus beauties and campus hunk contestants who are currently recording programs, are also actively urging fans to mobilize their connections and recruit people under their Feixun accounts. So some fans simply posted on various bulletin boards, forums, and campus websites to attract people. These kids, whose average age is between 14 and 20 years old, have no idea how difficult life is. They only heard a contestant shout in the video that the number of Internet users in China in 2008 was 230 million.

Then I only need to bring less than half of the people, can't I fulfill the request of the CEO of Feixun.com and see Tao Mumu dancing in women's clothes with my own eyes? !

With such a simple idea in mind, the kids started jumping around. Because Feixun.com's initial target audience was students from various colleges and universities. Therefore, the registration mechanism that Feixun.com initially stipulated was the real-name system - you must register using your student ID number or mobile phone number. The decision was initially made to ensure a fair vote. But in fact, one mobile phone number can register ten accounts. However, most netizens are unaware of this rule or have never paid attention to it.

As a result, a group of netizens have a fixed mindset when recruiting people offline, and those who are recruited are real registered users. When these newly registered netizens were pulled in, they all followed the crowd and joined in the promotion.

Soon, this incident inexplicably developed into a major online event. Almost all netizens in China joined in the carnival. They watched with their own eyes as the number of registered users of Feixun.com increased little by little from the original hundreds of thousands to 200,000, 300,000, 400,000... breaking through 1 million... breaking through 2 million...

In the end, even the real media was alarmed. Many articles were published to explore the phenomenon of online frenzy frequently caused by Feixun.com. There are even authoritative financial and Internet magazines that describe Fetion.com's explosive user growth as "incredible," "coming out of nowhere," and a "classic marketing case" that can be included in textbooks.

While a group of netizens were having fun, they suddenly felt a sense of pleasure and accomplishment in playing the "development game".

It is us who created Feixun.com, which is called a "miracle" in the industry. Within just a few months of its launch, the number of registered users of Feixun.com exceeded tens of millions, all thanks to us. There are even careful netizens who remember the one millionth user of Feixun.com, and the ten millionth user must have been brought in by me.

There is a saying in consumer psychology that once consumers develop a different mentality towards a consumer platform, they can easily become loyal users of this consumer platform. In a market economy, customer loyalty means strong purchasing power.

But this kind of customer loyalty is difficult to cultivate. Many big brands and conglomerates that have been established for decades or even hundreds of years are struggling to maintain themselves. Feixun.com, which had only been online for a few months, achieved this with ease - of course, this was due to the continuous and cool operations of one of its founders.

Therefore, in addition to Tao Mu's job as an actor, his marketing talent first attracted the attention of the outside world.

For example, the Weibo platform that has been paying attention to Tao Mu is the most ridiculous - because of Tao Mu's inspirational plan for dancing in women's clothing, all netizens' attention has been attracted to Feixun.com again. In this extremely carnival mode, no one paid attention to the major event of "all employees conquered Feixun" carefully created by the Weibo platform. The big news that the CEO of Weibo personally registered Feixun.com was like a drop of water merging into the sea as all netizens frantically tried to recruit members. Even if it caused slight ripples, they disappeared in the storm of the entire Internet carnival.

So much so that Gao Yonghuai had to sigh again at Tao Mu's marketing methods. It also once again deepened his mentality of wanting to make friends with Tao Mu himself and Feixun.com.

But these are all later stories. Nowadays, all netizens are trying their best to attract people to Feixun.com, waiting to see Tao Mu, the young president who founded Feixun.com, dance in women's clothes after the number of registered users of Feixun exceeds 100 million.

Tao Mu didn't expect that a casual remark of his would cause such a big response on the Internet. He looked at Yun Yi, who was sitting in front of him with a smile, with some emotion. As expected of the future richest man, any move could cause a bloody storm——

That's right, this time the publicity plan of "Chinese netizens united as one and joined Feixun, just waiting to see Tao Mu change into women's clothes" was pushed by Boss Yun. It can be said that he is worthy of being the future richest man. His simple attempt has become a classic marketing case sought after in the industry. It turns out that excellent people are excellent no matter what position they are in.

"That's because you cooperated well." As Tao Mu praised him without asking for money, Yun Yi also smiled and entered the mutual praise mode: "If you weren't so handsome, and you founded Feixun.com at such a young age, and you were so happy, and you didn't have the airs of a domineering president at all, I guess those netizens wouldn't really vote for Feixun.com."

"So the most urgent thing is that I have to find a way to reward everyone." Tao Mu touched his chin and put the matter of women's clothing aside for the time being. It’s not that he has any objection to dancing in women’s clothes. In fact, as an actor, Tao Mu had played all kinds of roles in his previous life, and dancing in women's clothes was child's play. It's just that Tao Mu had said beforehand that it would be difficult for him to announce the reward in advance before the number of registered users on Feixun.com exceeded 100 million.

Besides, netizens have worked so hard to help, and a video of dancing in women's clothing cannot express Tao Mu's gratitude at all.

"So what are you going to do?" Yun Yi asked with a smile. He knew that his partner always had a lot of ideas.

"Don't worry, I'm prepared." Tao Mu raised his eyebrows and smiled at Yun Yi. It doesn't have to be too much trouble, it's just a matter of bringing forward some of his development plans for Feixun.com.

That afternoon, Tao Mu found Luo Xi and Long Tianao again. He was preparing to discuss with the two people about Feixun.com's intention to purchase the backlog of film and television drama copyrights from the two major film and television companies.

In 2008, the development of the Internet was not as fast as it is today, and copyright awareness was not high. Therefore, the movies and TV series produced by major film and television companies are kept in warehouses and collect dust, except when they are broadcast on TV stations during a certain period of time.

What Tao Mu wanted to do was to discuss with Longteng Entertainment and Xiaxing Entertainment to purchase the copyrights of these dusty movies and TV series and broadcast them on the website for free.

"No problem on my end." Luo Xi spoke immediately. Under Tao Mu's guidance, she made a lot of money in the international crude oil market. Within the company, she was also trusted and favored by more shareholders, and her power was increasing. Even if he wanted to return a favor, Luo Xi would not refuse Tao Mu's request. If he wasn't worried about not being able to explain himself, Luo Xi even wanted to give all of Longteng Entertainment's film source network players to Feixun.com for free - they would just gather dust in the warehouse anyway.

Long Tianao’s idea is similar to Luo Xi’s. Because he had strongly advocated that artists from Xiaxing Entertainment be allowed to join Feixun.com. Originally, no one took it seriously and just thought of it as a way to make the prince happy. As a result, with Feixun.com's continuous operations, those celebrity artists who are willing to join Feixun.com - especially those artists who are very active on weekdays, have their own topics, are humble, and can get along well with netizens and fans, have received unprecedented attention on the Internet. Even public recognition has increased.

In particular, the two mentors who were embarrassed to refuse Long Tianao’s request were originally third-tier singing and dancing singers, who usually received commercial performances but no one was interested. Now when you walk on the street, people can recognize you and chase you for autographs and photos. Some people even have fans of other contestants follow them to cheer them up when they are accepting commercial performance notices.

You have to know that in the entertainment industry, the attention an artist receives is directly linked to his or her future prospects and interests. This change immediately attracted the attention of those who were interested. There are even artist agents of similar status who have begun to contact Feixun.com, hoping to serve as special guests in the National School Beauty and Campus Prince Selection Contest.

Even Longteng Entertainment and Xiaxing Entertainment themselves were noticed by many netizens because of their free sponsorship in front of the program. Some netizens who are interested in becoming stars and entering the entertainment industry even went to the official Feixin accounts of Longteng Entertainment and Xiaxing Entertainment to ask how to become an artist.

This kind of thing happens frequently, bringing varying degrees of benefits to both the company and the artists. Long Tianao, who had been urging artists to join Feixun.com, immediately became a "foresighted" talent. I have also received more attention in the company.

It is also because of this that Long Tianao's status and influence in Xiaxing Entertainment have increased significantly. So now when answering Tao Mu's questions, he is more confident and decisive than before.

Sure enough, the two second-generation students returned to the company and told everyone this. The company executives, who had already tasted the sweetness, immediately agreed to Tao Mu's request for cooperation. Luo Xi was the most ruthless, and directly proposed to package all the film sources of Longteng Entertainment to Tao Mu at the bargain price of one million.

Fortunately, Tao Mu is not the kind of person who kills the chicken to get the eggs, and only cares about eating meat for himself without giving soup to his friends. He firmly opposed Luo Xi's proposal, and finally decided on the terms of one million in cash plus 10% of the advertising fee as a share of the profit, in exchange for the purchase of the online broadcasting rights of all Longteng Entertainment's film sources. The contract period is five years.

The conditions on Xiaxing Entertainment's side are the same.

Then, Tao Mu took all the film and television sources from the two major film and television companies back to Feixun.com. Upload all videos directly to Danmu.com. And the words "recruiting advertisers" are put in the opening of the film.

Netizens who had already fallen into the "passionately attracting people" mode were caught off guard and bombarded with a massive amount of classic film and television dramas. It was such a pleasant surprise. He didn't even pay attention to Tao Mu's subtitles recruiting advertisers at the beginning of the film. He clicked on the video he wanted to watch with great interest and even forgot about recruiting people.

The number of registered users of Feixun.com, which had been in a booming state, has finally slowed down. Many competitors or peers who have been paying attention to the growth momentum of Feixun.com shook their heads, thinking that Tao Mu was too young and righteous to seize such a good opportunity. He actually provided benefits himself and influenced netizens to spontaneously recruit people.

Tao Mu himself didn't care. He always thought that it was meaningless to just make himself happy and benefit from it. Let's have fun together. As the saying goes, happiness shared with others is worse than happiness alone. The wisdom of our ancestors is always right.

After uploading all the videos, Tao Mu began to happily wait for advertisers to fall into the trap, but he didn't know it. Just as he was patiently waiting for some small money to fly in, Yao Wenxiao, who had been hiring a private detective to investigate him, finally found his "black material". And he is sharpening his knife and preparing to launch the ultimate move.

A public opinion storm suddenly broke out, with dozens of print and television media jointly revealing that "the founder of Feixun.com is actually a nightclub boss." At a time when Fetion.com was developing at a rapid pace, it was like pouring a basin of cold water on hot oil.

A huge wave was stirred up in an instant.

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