After Tao Mu returned to Yanjing, he asked the post-production staff of "The Great Wall of Flesh and Blood" to edit these videos into a documentary.
From now on, there is more than a month until the official broadcast of "The Great Wall of Flesh and Blood" on September 28th. That is about five weeks. Taking into account the browsing habit of netizens who "don't watch too long" during this publicity period, Tao Mu divided the documentary into five parts, each ten minutes long, respectively introducing the anti-Japanese war history of the Sichuan Army, Yunnan Army, Guangxi Army, Guangdong Army and other combat units as well as interviews with veterans. Tao Mu also asked someone to find historical footage of the relevant battles and include it in the documentary.
In addition, Tao Mu also launched an essay contest called "Dialogue 1937" on the Internet. It is said to be a writing contest, but in fact it is just inviting netizens to publicize the heroic deeds of their elders who participated in the war during the War of Resistance Against Japanese Aggression. The essay contest is not limited to text, photos and other materials are welcome. Then netizens will vote by likes. The first place winner will receive a prize of 10,000 yuan. The second place prize is 5,000 yuan, and the third to tenth place prizes are 1,000 yuan.
The award ceremony will be held at 10:00 a.m. on October 1, 2009, which is also the time when the grand military parade to celebrate the 60th anniversary of the founding of the People's Republic of China begins.
In fact, Tao Mu had another idea in his mind, which was to organize a large tour group so that those veterans of the War of Resistance Against Japanese Aggression could also go to Yanjing to watch the grand military parade for the 60th anniversary of the founding of China, and then have a one-day tour of the Great Wall and the Forbidden City.
Tao Mu shared this idea with the senior management of Feixun.com and the production team of "The Great Wall of Flesh and Blood". Everyone agreed with Tao Mu's idea. Director Zhou Hong and other members of the production team directly expressed their willingness to help cover travel and accommodation expenses.
Meng Qi also thought Tao Mu's idea was good. However, how to do it specifically still needs long-term consideration. Meng Qi thought it would be best to communicate with the relevant departments. Tao Mu then handed this important task to his father Xiao Qi.
The first documentary will be broadcast on August 24th.
This day is Saturday, a holiday for both college students and office workers to take a break. However, Tao Mu's schedule was fully arranged.
At 9:30 in the morning, one week before the start of the new semester, the online shopping platform Litao.com that Tao Mu and Li Xiaoheng had been preparing for was officially launched. Directly launch a half-month long "back to school season" discount promotion. The homepage of Litao.com also pinned the news that the urban fashion business war idol drama "Fashion Storm", which is based on the founding of Litao.com, will be broadcast on Mango TV's 10 pm theater. A week ago, the opening screen of Feixun.com became the cover poster of "Fashion Storm". It also lists the TV series's broadcast time and Litao.com's slogan.
At the same time, Tao Mu and Li Xiaoheng also had to attend a press conference jointly held by Feixun.com and Xiaoheng Capital.
The press conference ended at 10:30 am. The first promotional video of "Anti-Japanese War Documentary: Veterans Never Die" titled "No Army Without Sichuan" was officially uploaded to Danmu.com. At the same time, the related link was pinned to the top of Feixun.com's homepage. Feixun.com launched the "Dialogue 1937" essay contest.
At eight o'clock in the evening, Mango TV's highest-rated variety show started airing. Tao Mu brought the actors and actresses from the two crews of "Fashion Storm" and "The Great Wall of Flesh and Blood" to promote the two dramas at the same time. The variety show ended at ten o'clock in the evening. The weekly drama "Fashion Storm" officially started broadcasting in the 10 o'clock theater.
"...It is indeed very tightly scheduled." At nine o'clock in the morning, behind the press conference, Li Xiaoheng looked at the densely packed records in Tao Mu's notebook and couldn't help asking, "With so many things to do, why don't you make a break?"
"In order to have a sharp contrast. While improving the happiness of netizens, maximize the publicity as much as possible." Tao Mu closed his eyes and rested. He was too busy at work recently. In order to do a good job in the joint publicity of related projects, Tao Mu worked overtime everywhere and hardly slept.
Li Xiaoheng, who had minored in psychology, followed Tao Mu's train of thought and suddenly understood.
The method of interviewing veterans to make a documentary about the War of Resistance against Japanese Aggression is used to tell the audience that peace and prosperity are hard-won, while also promoting the drama "The Great Wall of Flesh and Blood". Let the audience look forward to a TV series that can truly reflect the history of the War of Resistance. The "Dialogue 1937" essay contest was launched to inspire netizens to recall the good and bad times, and at the same time recommend the soon-to-be-launched LiTao.com and the soon-to-be-aired fashion idol drama "Fashion Storm". Let netizens truly feel the convenience of life brought by the development of the Internet, guide netizens to face the most glamorous fashion and entertainment circles, and then introduce the topic into the anti-Japanese war documentary that recalls the bitterness and sweetness of the past. Telling everyone living in the present in the most sensational way that the reason we have the happy life today where we can have nothing to do and quarrel on the Internet is because in that difficult era, countless revolutionary predecessors risked their lives and carried forward.
Considering that there is more than a month from now to National Day, this joint promotion can last at least more than a month. Judging from Feixun.com’s current publicity, if Meng Qi can really make that happen, then in a month, this publicity will reach an incredible climax. By then, whether it is "The Great Wall of Flesh and Blood", "Fashion Storm", or Litao.com, they will surely become household names.
As expected of the most anticipated business genius in the eyes of his peers, the joint promotion planned by Tao Mu can almost be included in textbooks as a classic case.
Li Xiaoheng stroked his chin and thought for a while, then suddenly said, "In fact, we can also set up a charity fund for veterans of the War of Resistance. What do you think?"
These days, Li Xiaoheng often went to Feixun.com's headquarters to pick up people, and took the opportunity to see the anti-Japanese war documentary that Tao Mu had "The Great Wall of Flesh and Blood" post-produced. He found that the current situation of many veterans of the War of Resistance Against Japanese Aggression was actually not very good. Xiaoheng Capital does charity every year. Last year, we worked with Feixun.com to set up an orphan education fund and a charity fund for the elderly. This year, we can set up a charity fund for veterans.
Tao Mu subconsciously responded after hearing this: "That's exactly what I meant. Actually, I originally wanted to donate all the proceeds from "The Great Wall of Flesh and Blood" to set up a charity fund for veterans of the War of Resistance Against Japan. But I'm not the only investor in this TV series, so I still have to discuss with you and the people from Longteng about what to do. I didn't expect you to bring it up first."
Tao Mu considers himself a profit-seeking person who only cares about business. However, no matter how cold-hearted and greedy we are, as human beings, some things will still touch and shock us. That is why the ancients said that if you are poor, you should take care of yourself, and if you are rich, you should help the world. Tao Mu couldn't do much on his own. However, within his ability, Tao Mu is willing to find a balance if he can balance good deeds and commercial interests. And to be honest, Tao Mu now owns 5% of the shares of Feixun.com and Xiaoheng Capital, and the dividends he earns from the international financial market every month are over a million M gold. He really didn't care much about his share of the revenue from "The Great Wall of Flesh and Blood".
Li Xiaoheng looked at Tao Mu with a gentle smile, nodded and agreed: "I have no objection."
Tao Mu didn't react for a moment: "Ah?"
Li Xiaoheng repeated patiently, "I mean, if you want to donate all the proceeds from The Great Wall of Flesh and Blood, I have no objection. This TV series is about the war of resistance against Japan. If the proceeds can help the veterans who survived the war, it would be appropriate. As for Longteng Entertainment, they only invested two or three million in total. I think you can talk to Mr. Luo, and he won't object."
As long as Luo Xi is not stupid, he can see how much this incident has improved the positive image of Longteng Entertainment. I think the Luo family can afford to invest only two or three million.
"Besides, isn't the chairman of Luo's Group also a military man? Apart from anything else, I think he will definitely support our approach."
As they were talking, Assistant Jiang walked into the lounge and knocked on the door to remind them, "It's time. Can the two presidents go on stage?"
Tao Mu and Li Xiaoheng smiled at each other, then stood up and went on stage.
Given that Feixun.com has always been a hot topic since its establishment. The launch conference of LiTao.com, jointly held with Xiaoheng Capital, was not only recorded and broadcasted by Feixun.com, but also invited by relevant media reporters. Even some smaller magazines came uninvited and waited at the end of the press conference.
The host of the press conference was Hu Xiang, the male host when Tao Mu went to Mango TV to record a variety show before. The host has always been praised by people in the circle for his good character and high emotional intelligence. Tao Mu's social skills have always been praised. With both parties making deliberate efforts to make friends, Tao Mu and Hu Xiang maintained a very tacit and friendly relationship. When Tao Mu led the production team to southern Hunan to make a documentary about the Hunan Army veterans, he also went to find his fellow villager Hu Xiang. Hu Xiang also fulfilled his duty as a host and really helped Tao Mu and the production team a lot. We also treated the production team to some of Shonan’s most authentic specialties.
This time, Litao.com held a press conference. In order to take care of the rhythm of the press conference, Tao Mu invited Hu Xiang over again.
Sure enough, with Hu Xiang's witty remarks and support, the rhythm of this press conference was well controlled. Not only did he explain the various concepts of LiTao.com very clearly, but he also made the media reporters in the audience laugh out loud. Especially after Li Xiaoheng announced the decision to establish a charity fund for veterans of the War of Resistance Against Japanese Aggression on behalf of Xiaoheng Capital and Feixun.com, Hu Xiang pushed the atmosphere of the press conference to a climax.
An hour later, without anyone noticing the passage of time, the press conference finally entered its final question-and-answer session.
Li Xiaoheng was used to it, so he started searching for reporters from Feixun Entertainment in the audience as soon as the reporters asked questions. Then he clicked on the other party to ask the first question.
Since they are all family members, the reporter from Feixun Entertainment did not want to embarrass the partner of their boss, so he directly asked a very basic and normal question without any danger: "May I ask why this online shopping platform is named Litao.com?"
According to LiTao's public relations article, the correct official answer to this question should be something like "LiTao symbolizes searching for the products you want with a beautiful mood."
As a result, Li Xiaoheng picked up the microphone, and maybe because he was tired or had a brain cramp, he actually said: "Because it doesn't sound good to call it Arbitrage Network."
Reporter from Feixun Entertainment: “???” What the hell!
Li Xiaoheng looked at the confused face of the Feixun Entertainment reporter and further explained, "Because my last name is Li, and Mr. Tao's last name is Tao. At that time, many similar homophones were chosen. For example, Litao.com, Taoli.com, Taoli.com... In the end, we decided on Litao.com. It was your Mr. Tao who drew the lot. So this question should be asked to him."
Tao Mu, who was innocently caught in the crossfire: "..."
The media reporters were expressionless and silent: "..."
Employees of Xiaoheng Capital, Feixun.com and even Litao.com: "..."
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