Chapter 473 Packaging Empowerment



There was still more than an hour before the agreed time, but Qin Yao and Song Yu did not return to the inn, but instead asked on the street for news about Fulon Trading Company.

Half a year has passed. With the support of the eldest princess, the strength of Fulong Trading Company has greatly improved compared to before.

Now all the suppliers of traditional Chinese medicine shops in the city have been changed to Fulong Trading Company, and the leather materials of all the major cloth shops also come from Fulong Trading Company.

Other teas and groceries are also involved.

Although he is not yet the number one in Zijing Prefecture, he is currently the most popular customer of the Caoyunsi.

I heard from the guests in the teahouse that Fulong Trading Company is now preparing to contract all the ships at the Zijingfu Canal Transport Terminal in order to make money from river transportation.

This is not something that an ordinary business can do. There must be someone in charge from above to have any hope of intervening in the government's business.

It was precisely because of Fulong Commercial Bank's high-profile behavior in the past six months that some people in the company speculated that Qiu Yan hired someone to kill Guo Lin, the owner of Jinglin Commercial Bank, and was now preparing to replace him.

When Song Yu heard the news, Qin Yao was about to drink the herbal tea and almost spit out a mouthful of water.

Of course, she was a professional and didn't actually spit out the tea.

However, being so close to her, Song Yu still noticed something and asked with concern: "Madam, are you okay?"

Qin Yao waved her hands, but finally drank the herbal tea in the cup in one gulp and said a fair word for Qiu Yan.

She said: "It is absolutely impossible that Qiu Yan killed Guo Lin."

The few people who were discussing enthusiastically immediately turned to look at Qin Yao and asked unconvincedly: "Why are you so sure?"

Qin Yao thought to herself, how could I not know that I had killed someone myself?

He said calmly, "These two people have nothing to do with each other, and their business scope is also different. There is no need for Mr. Qiu to do this."

Anyway, she has clarified it, so it’s none of her business whether you believe it or not.

"Let's go." Qin Yao signaled Song Yu to take the lady's box. It was almost time to go to Dengyun Tower for the meeting.

Qiu Yan and Jiang Wen arrived first. When the two sides met, they were old acquaintances. Qin Yao introduced Song Yu, and the four of them sat down one by one.

The dishes were served quickly, and after the four of them took a few bites, they started talking about business.

This time, Qin Yao didn't need to mention the matter of settling the balance. Jiang Wen took the initiative to hand over the money.

The last order was for 5,000 book boxes. A deposit of 1,000 has been paid in advance, and there is still 1,000 remaining as the balance.

It was a silver note. Song Yu took it, checked it, confirmed it was correct, and nodded to Qin Yao.

Qiu Yan said: "We need another 5,000 this time, and they can be delivered before mid-December."

Qin Yao frowned slightly. The quantity of goods requested was obviously less. It seemed that the magical book box had passed its hot selling period.

If the situation continues like this, the total shipment volume for the whole of next year may not even reach 10,000 units.

Thinking of this, Qin Yao winked at Song Yu and asked him to take out the new product for them to see.

Qiu Yan and Jiang Wen saw the box covered with gray cloth as soon as they entered the room, but Qin Yao didn't mention it, so they didn't dare to ask.

Now seeing Song Yu pull away the cloth cover, revealing the small suitcase inside, the embossed peach blossoms on the surface of the suitcase were truly eye-catching.

Qiu Yan looked at Qin Yao with great interest: "What is this?"

"Lady's Box." Qin Yao nodded, and Song Yu understood. He stood up and moved the dishes on the table away, making room for them. He then explained to Qiu Yan and Jiang Wen in detail how to use the Lady's Box and its design concept.

The words "exclusively for ladies" made Jiang Wen's eyes light up.

Especially the small bronze mirror embedded in the box is very novel.

Of course, the ladies all had their own dressing tables, which were equipped with bronze mirrors for easy makeup application.

However, the bronze mirror cannot be taken away at any time, and it does not look as lovely as this small one.

In short, Jiang Wen, a grown man, saw this ladies' box and thought that if he bought it home for his wife and daughter, they would definitely like it.

Qin Yao scooped up the soup that the chef of Dengyun Tower had specially prepared for nine hours, and slowly tasted it while saying:

"This time, I plan to go for the mid- to high-end route, targeting the families of officials and merchants. They have the strongest purchasing power and have the capital to use the Ladies' Box."

"If the boss and the shopkeeper think it's good, we might as well cooperate again. We will produce the products and you will be responsible for packaging and sales."

Qiu Yan frowned slightly. He heard a new word, "Packaging?"

"Yes." Qin Yao smiled and said, "If I say this is a box that can hold things, then it is completely inferior to other large wooden boxes, and no one will buy it."

"But if I say this is a suitcase designed for noble ladies, a symbol of status, wealth and power, then it is no longer a useless wooden box, but a ladies' box designed exclusively for noble ladies."

This explanation was simple and easy to understand. Qiu Yan nodded and understood what she meant - brag, brag as hard as you can!

Jiang Wen asked tentatively: "How many of these ladies' boxes can the factory produce in a year?"

"Hmm," Qin Yao thought about it seriously, but her tone seemed perfunctory. "Let's temporarily set the number at 2,000. After all, it's a limited edition that is purely handmade and carefully crafted by the workers."

Jiang Wen couldn't hold back his smile.

Qiu Yan also reminded Qin Yao helplessly: "There are many skilled craftsmen in the world, and we can't supply them in the early stage. Even if we have all the means, we can't stop the appearance of counterfeit products."

"Besides, the ladies may not buy into our ideas!"

When Song Yu heard what he said, he was shocked. Yes, he almost forgot about this.

How to stop counterfeiters?

In fact, this is not the point. The point is how to make their ladies' box unique.

Song Yu was afraid that Qin Yao herself had not thought of this. After all, Qin Yao had not mentioned anything about how to push the box out during the entire journey.

anxiety?

That didn't exist for her.

Three pairs of eyes looked over. Qin Yao was still drinking soup calmly, and said in a leisurely tone:

"We can empower products. If we want to make the ladies' box produced by Fulong Trading Company unique, it's actually very simple. Just look at who is using it, and only use the ones produced by Fulong Trading Company."

Having said that, Qin Yao raised her eyebrows at Qiu Yan and Jiang Wen. Her hint was equivalent to an explicit statement, and the two should understand who she was talking about.

"And..." Qin Yao picked up the lady's box on the table and suddenly said, as if she had just remembered something:

"Since we are going for the mid- to high-end route, the materials used for this box must be upgraded by at least two grades. The box body must be made of the best wood, the lining and partitions must be made of silk, the Huarongdao mechanism buckle must be made of jade, and the handles must be wrapped with ribbons."

“Not only that, but we also need to make anti-counterfeiting marks to ensure that it can be distinguished from other counterfeits.”

"Okay, that's all I can think of for now. The food is getting cold. Don't you want to eat something?" Qin Yao asked sincerely.

Song Yu, Qiu Yan and Jiang Wen looked at her numbly. You just made people so excited, who can eat anything!

Qin Yao, "Then I'll eat it all."

The three of them were still immersed in this novel marketing concept and didn't care at all whether she ate it all or not.

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