Chapter 63 Marketing Methods
Shen Yueyao felt that even if she didn’t make non-spicy meat sauce, many merchants would find ways to make meat sauce when they saw the business opportunity.
So it’s better to seize the market early.
Shen Yueyao said cheerfully, "This lady's idea is very good. Next time I go to the market, I'll make some non-spicy meat sauce. I'm sure both the elderly and children can eat it."
When people around heard Shen Yueyao say this, they were also happy.
The chili meat sauce placed outside has a lot of large meat particles visible to the naked eye.
Many people want to buy some to take home for their families to eat and improve their diet.
Occasionally spending a few cents to eat something delicious makes the whole family happy, and many people are willing to do so.
There are more than 20 villages near Beimai Village. It is not the busy farming season at this time, so many people come to the market together. Therefore, by mid-morning, there are thousands of people in the market.
Such a large amount surprised Shen Yueyao.
She really didn't expect that there would be so many people in the village going to the market.
But seeing so many people, she was happy.
Things sell out quickly.
The braised food was sold out quickly, with one spoonful of this and two spoonfuls of that.
Shen Yueyao never thought that braised food sold the fastest.
Then the whole bucket was sold out.
Even the soup was clean.
Without the braised food, everyone buys chili meat sauce.
When many people come to buy chili meat sauce, they can't help but ask, "What is this smell? It smells so good. Is it the smell of meat?"
Shen Yueyao explained: "Auntie, if you had come earlier, you would have been able to taste the braised food. This is a braised food, similar to meat, with oil and water. Those who came earlier have already bought it, and the buckets are empty."
The woman showed a look of shock, "Sister, you have a good business, but I know it's delicious just by the smell."
"I used to think that if I came in the morning, there would be a lot of stalls and I could just browse around and buy everything. I never thought you would sell out everything."
Shen Yueyao smiled and said, "The chili meat sauce is delicious too. It will be just as delicious when eaten with steamed buns later."
"Oh, I can't bear to make steamed buns. I only make white flour buns during Chinese New Year and other festivals, but I eat them with corn tortillas."
What the woman said was indeed true. Most families in the village were reluctant to make white flour buns.
The main reason is the low grain yield, with only three to four hundred kilograms per acre.
If the grain seeds were good and the yield was high, one acre of land could produce a thousand kilograms of grain, and everyone would not have to be so frugal when eating white flour and rice.
Shen Yueyao was thinking that it was already spring and it would be almost time for spring planting in about half a month.
Her family also has land, and they also grow some crops on that land.
But the soil in Liuhe Village is not very good. If you want high yields, you still need good seeds.
Shen Yueyao thought about this and her expression changed. She wondered if she could put the seeds in the space for a while. When she took them out, would the quality of the seeds be improved?
Thinking of this, Shen Yueyao wanted to go back and give it a try.
There were so many people that the chili meat sauce was sold out quickly.
Some people came over to ask, and were a little annoyed when they saw that the buckets were empty.
The old lady couldn't help but ask, "How come it's sold out so quickly? When I came here this morning, there was still half a bucket left."
The woman next to her said, "It's okay, Mom. If it's gone, then we won't buy it. It's a big hassle for you to make this trip."
"What trouble is it? My daughter, you and your son-in-law are out doing business, and the dry food you eat on weekdays is tasteless. This meat sauce will be delicious for your father and me when we go back."
"My grandson loves the braised food I bought this morning. I think we should buy more."
The old lady also wanted to think more about her daughter.
Shen Yueyao had been setting up the stall for half the morning, listening to everyone's chatter. She probably knew that the relatives of the villagers in Beimai Village would usually come to visit during the market.
One is that it is convenient to go to the market to buy things, and the other is that you can visit your relatives at the same time.
Just look at this mother and daughter.
Shen Yueyao said: "There are no more barrels, but there are still cans, and these."
"There are only small jars left. Each jar costs four cents. That's all. It might be gone soon."
Upon hearing this, the old lady bought two cans without hesitation and paid eight cents.
The woman said, "Mother, look at you. I didn't buy anything when I came back, but you're the one spending all the money. My brother and sister-in-law will be very dissatisfied if they know about this."
The old lady said, "Don't worry about them. I'm still the head of the family. It's not easy for you to come back and bring eggs and noodles. What's wrong with me buying some food for my daughter, son-in-law, and grandson?"
The woman smiled and went shopping with the old lady affectionately.
Shen Yueyao looked at it with some emotion, as it reminded her of her mother.
Thinking of her mother in Xinghua Village, Shen Yueyao felt a little worried.
I remember Feng Qiuhe said that there would be room in the carriage tomorrow, which meant we would go back to Xinghua Village tomorrow.
Su Erya said from the side: "Aunt San, we still have more than fifty cans of chili meat sauce here, can you take them all out?"
Shen Yueyao said: "No need, just take out five or six bottles at once, this is called hunger marketing."
Su Erya understood what her Third Aunt meant, which was to take out less at once. People would see that there were few things and think that if they didn't buy something, it would be gone. Those who were originally hesitant might buy something.
If you see so many things, you might hesitate and just think about taking a look, but you may not buy anything.
"Aunt San, when the old lady came to buy things this morning, she saw that our wooden barrel still had more than half of the goods, so she didn't buy more. She thought she would come back when she needed them."
Shen Yueyao said: "Most people have this mentality, so we should pay attention to strategy when selling things. In the future, we will also need some marketing methods to do business and understand the customer's mentality..."
Shen Yueyao told Su Erya what she knew.
Su Erya listened carefully.
In fact, Shen Yueyao also came to Beimai Village to attend the village market, and she understood the villagers' mentality better by watching them buy things.
It also allows Shen Yueyao to better understand the market.
It's good for her.
In this way, all the more than 300 cans of meat sauce prepared were sold.
They closed their stall in the middle of the morning.
The guy selling pancakes at the stall next door didn't sell much.
However, the fried dough sticks business is good. They are all fried freshly, and many people come to buy one or two.
Shen Yueyao observed and found that as long as the food was cheap and delicious, many people would buy it even if the quantity was small.
Two fried dough sticks cost three cents. If you sell them in town, the price won’t be that cheap, but each one is not that big.
Shen Yueyao knew what was going on.
After closing the stall, she looked at Su Erya and said, "Let's go. There should be a lot of cheap things in the market. We might be able to find something good if we go shopping."
Su Erya was also very excited and followed her aunt around.
She whispered, "Aunt San, we've earned over three taels of silver in the morning, almost four taels."
Su Erya was in charge of collecting the money, and she kept adding up the numbers in her mind until the money came out.
"The big head is still chili con carne."
Su Erya was so excited that she couldn't hide her smile.
Shen Yueyao was surprised.
“I didn’t expect selling in bulk would be so cost-effective.”
Actually, it was mainly because I bought more than ten pounds of meat yesterday to make chili meat sauce.
If you keep going like this, you'll be making a lot of money soon.
"Come on, whatever you want to buy at the market, Auntie San will buy it for you. You've worked hard this time."
"Aunt San, I don't need to buy anything. I just feel good about making money. How should I put it? I feel at ease and have a sense of accomplishment. Yes, a sense of accomplishment."
Shen Yueyao looked at Su Erya's cute appearance and touched her head, "Thank you for your hard work, Erya."
"It's not hard at all. I feel strong when I follow Auntie San to do things."
As Shen Yueyao and Su Erya were strolling around, they discovered that the market sold all kinds of things.
There are plenty of food, clothing and daily necessities for sale.
There are a lot of people, so it's a bit crowded when walking around.
Shen Yueyao held Su Erya's hand tightly, fearing that she would be bumped.
Suddenly, Shen Yueyao saw a stall selling medicinal herbs.
Two of the medicinal herbs are exactly what Su Xueyi needs to treat her health.
Shen Yueyao's eyes lit up and she stopped in front of the stall.
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