When Su Qingluan left Xie Zian's house, she still rode in a spacious horse-drawn carriage.
Although the carriage was pulled by only one horse and did not have any excessive decorations, the carriage Su Qingluan was riding in was rare in this small town where most of the carriages were ox carts and mule carts. Therefore, when the carriage stopped at the exit leading to Huaxi Village, many passers-by stopped to watch.
Su Qingluan didn't care about the gazes of passers-by, but before she lifted the curtain and got off the car, she hid the fifty-tael silver note reward she had just received in her pocket. After all, wealth should not be exposed.
At the same time, she also thought of the scene where she received the reward money at Xie Mansion just now——
Originally, she wanted to refuse, after all, she was not doing it for the reward money.
However, Xie Zian told her that if her jam really caught the old lady's eye, there would be no shortage of benefits. With that, he gave her the fifty-liang silver note and asked her to "behave well."
Su Qingluan thought that for the sake of future business, she had to perform well, but she just nodded on the surface.
Although she received fifty taels, which was a generous reward, Su Qingluan had no intention of saving the money or spending it on her family. She needed to make some initial investments for her future "business" - at least this time, she had to please the target customers.
Today, Su Qingluan had already told Su Guangfu and Yang that she would be back late, so she could go back after they closed their stalls.
It was almost noon. When Su Qingluan passed by the stall, she found that her parents had already packed up and gone home. So she asked the driver of the Xie Mansion to take her to the exit of the city and then said goodbye.
"Is this all right here?" the driver asked cautiously. "My master has told me to take my wife home."
Su Qingluan waved her hand: "After leaving the city, the road is all winding and mountainous, and it's a bit rugged. If you want to send me there, it will take at least an hour to go there and back, and it will be dark by the time I get back to the mansion."
The driver was very touched: "Thank you, Madam Su, for your consideration."
Su Qingluan returned the greeting and turned to leave. However, she was not just asking the driver to go back quickly, more importantly, she was about to ride in a carriage until it fell apart.
Even on a relatively flat loess road, the lack of shock-absorbing equipment in the carriages of this era would be a torture for Su Qingluan, who was used to modern transportation.
What's more, the mountain road is even more rugged. If she takes the car all the way down, she will probably lose two and a half of her three souls.
Her "product" is jam, so the most important core competitiveness is naturally the taste. Although she is very confident about this, considering that the tastes in different regions and at different times may vary, before officially selling the jam as a product, Su Qingluan has already "tested the waters" with Xie Zian.
Obviously, through the reactions of Xie Zian and the old housekeeper, Su Qingluan was very sure that her jam should be the best in the country.
And according to Xie Zian, Su Qingluan's target customer this time is an older woman.
Although Xie Zian called the other party "grandmother", Su Qingluan thought about it and realized that according to the general age of marriage for women in that era, the "grandmother" of a boy like Xie Zian, who was only twelve or thirteen years old, was probably just a middle-aged woman in her forties or fifties.
But if Xie Zian has older brothers and sisters, that would be another matter.
However, there are always traces of the common preferences of women, or everyone - anything that is sweet but not greasy, that can evoke good associations, and any taste that pleases the tongue.
However, since there is no need to worry too much about the taste, there are naturally other aspects that need improvement - such as the outer packaging and detailed design, and even the way the jam is filled, all of which can be improved with more thought.
After all, Su Qingluan believed that no matter what era, women were always at the forefront of aesthetics, so when making jam for Xie Zian, a middle school boy, she could just focus on the taste. However, if she wanted to prepare a gift for the female elders in his family, she had to pay attention to the aesthetic design of the container.
However, Su Qingluan did not intend to just repeat the two existing flavors. Instead, she planned to launch two new products and give them away as "gifts". In this way, even if the taste was not so satisfactory, she could improve it accordingly - after all, they were all redundant gifts, so what if they were unsatisfactory?
Su Qingluan was calculating in her mind, thinking that it would cost a lot of money to hire someone to design the appearance of the jam.
Furthermore, she didn't even plan to mass-produce this design, so it was a one-time investment, and there was no way to lower the unit price through mass production. Therefore, the cost would likely be even higher—she was even prepared to invest all of today's reward money.
These can be considered as necessary initial investments, just for one thing - to make your jam famous and increase its value.
Su Qingluan will turn Xie Zian, his grandmother and everyone who has tasted Su Qingluan's jam into potential "promotion ambassadors" and let them voluntarily advertise her jam.
That's why she intentionally doubled the production timeline to create that lead time, giving herself time to find someone to design the packaging. After all, "design" is a bit of a mystery; you might go through several iterations before the final stroke of genius is a sudden realization; or it could be something that's been developed piecemeal from an initial idea.
In the next few days, Su Qingluan ran around, visiting various appliance stores just for the packaging issue.
She even went to see Manager Liang to see if he had any good ideas.
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