After two years of development, the jams of "Su Ji" jam shop have become popular all over the country.
However, because it is only available from early summer to late autumn, and each batch of goods is limited, it is often in short supply.
Even in the capital, there were many wealthy families who had quarrels over buying a new series of fruit jams, and it was not uncommon for the two sides to come to blows.
There is no way, this jam has a really delicate texture, varied flavors, and it tastes sweet but not greasy, and not sour but not pungent. It is always sweet and sour and can hit the taste buds of most people.
Originally, the majority of customers for "Su Ji's" jam were female. However, this jam is sweet and sour and suitable for all ages. Moreover, the shopkeeper behind the shop previously published a limited edition "recipe book" that specifically tells customers how to pair the jam with other foods to make it more delicious. This allows for more ways to eat the jam, and everyone is rushing to buy it.
It’s not that no one asked the shopkeeper behind this to increase sales, but for some reason, the production of this jam never increased. It only sold 500 sets per month. When the cold wind of autumn came, the sale was stopped and resumed the following year.
There are 500 sets of fruit jams, each set has at least three types, and at most five types at a time, which is not a large number.
Even with the occasional "Classic Series Return" events, demand still outstripped supply. Furthermore, besides the capital, there were branches in Hangzhou Prefecture in the south and Liangzhou City in the north. Sharing the already meager "total volume" across several stores, the shopkeepers of the three stores were always ready to roll up their sleeves and fight, just to grab a few more sales.
This has been going on for two consecutive years, and this year is the third year. From the enthusiastic appeals at the beginning, to the angry protests later, now, it is probably the so-called "once again, twice, but not three times", everyone has been so annoyed by the weird temper of the owner of "Su Ji" that they have lost their temper.
Of course, customers often complain because they cannot buy it. However, the shops that also sell desserts have secretly made up their minds - since there is such a big market gap for "Su Ji" jam, isn't this the opportunity for them?
As a result, all kinds of imitation "fruit jams" emerged one after another like mushrooms after rain, with varying quality and reputation.
However, there is one thing in common - no matter how hard these later imitators "struggled", they were unable to produce the rich and delicate jam taste of "Su Ji".
After all, most people only think of adding sugar or honey to the jam to adjust the taste, and adding salt or milk is considered "unique". Adding spices for seasoning like Su Qingluan is something that other people would not think of for a while.
The core staff of Su Ji have all signed a confidentiality agreement. Moreover, only Su Qingluan knows the specific proportions of spices, salt and sugar added, so it is impossible to leak the formula.
Not to mention the excellent taste and greatly extended shelf life, each series of "Su Ji" jam has different packaging ideas, and occasionally there are so-called "limited editions" and "hidden editions". Many customers are willing to spend money to buy jam for the exquisite and novel packaging - after all, the average price of two taels of gold per can is not for ordinary people.
As the real owner and "technical shareholder" of "Su Ji", Su Qingluan is now living an increasingly comfortable life.
Not to mention that "Su Ji" has a generous cash flow every month, the dividends paid by "Hongfulou" every month for Su Qingluan's new dishes are enough for the Su family to live a well-off life.
Now Su Qingluan has purchased her own "Su Ji" shop on the "commercial street" in the town, which was the most prosperous before but was unaffordable at that time. She no longer needs to rent from the Xie family, and naturally does not need to pay additional rent.
Originally, Su Qingluan felt that doing business with a partner like the Xie family was like "seeking the skin of a tiger". After all, she was just an insignificant village girl and could not afford to compete with such a wealthy family. If she suffered a loss, she would most likely have to accept it with a pinch of her nose.
However, what she didn't expect was that as the cooperation lasted longer, especially in the past six months, the "Xie Mansion" that was once arrogant and conceited had become more and more "modest and low-key" in every aspect for some reason.
At first, Su Qingluan just felt that the other party was very generous and dedicated in maintaining the "Su Ji" brand and paying the advance payment.
But this is also something that one party in the cooperation should do as a matter of course, so she didn't take it too seriously.
However, recently, while "Su Ji" has been imitated, some people have also been selling their own low-quality fruit jams under the name of "Su Ji" to suppress the reputation of "Su Ji".
This incident happened at the Hangzhou branch, so Su Qingluan didn't know about it at first.
However, the Xie Mansion was different from Su Qingluan, who had no one but themselves. They had shops in various places and naturally had the corresponding manpower. Not only did they sue and fine the fake "Su Ji" shops, they even took the initiative to recover all the sales revenue of the fake shops and return it to the customers.
When Su Qingluan learned about this through the manager of the Hangzhou branch, she exclaimed: At the beginning, the Xie family was clearly acting like a hands-off boss and didn't care about anything. Now they are now so attentive and thoughtful. Did some genetic mutation occur?
Of course, the sigh only lasted for a moment, and what needed to be done still had to be done.
Today, Su Qingluan just finished producing the previous series with everyone. Now, when she launches a new series, she no longer needs to wait for the Xie family to send someone to "inspect whether the taste is up to standard" - after all, "Su Ji" is now the brand itself.
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