Chapter 65: Shop Planning



Jiang Muyu waved his hand and the shopkeeper Zeng went back.

"Your shops all have problems. Two cloth shops, a dyeing factory, a rouge shop, a rice and flour shop, and a tea shop. The businesses are too scattered and have not formed an industrial chain."

Shopkeeper Tong was puzzled and asked, "Madam, what is the industrial chain?"

"Uh..." She thought for a moment and said, "For example, Ruyifang and Mudankou are owned by the same person. Ruyifang is a music house, and the singers and dancers there are all women. They always dress up before performing. They use Mudankou's rouge and powder as a living signboard, which can attract business for Mudankou. The one who makes money is the owner behind it, and the two form an industrial chain."

Several of them were businessmen, and they understood what she said.

Jiang Muyu continued, "You are all managing my shops, but the businesses you run are too scattered, and it is difficult to form an industrial chain. It is not easy to make money."

The storekeeper asked, "What do you think, Madam?"

"I thought about it before I came." She clapped her hands.

Then, Yunyan took out a piece of drawing paper and unfolded it. It was a simple map she had drawn, with only the locations of these shops roughly marked on it.

She said, "The locations of our shops are all good. Shopkeeper Tong is planning to close the rice and flour shop and open a skin care product shop. The tea shop will be converted into a spice shop. Shopkeeper Zeng's shop will still be a rouge shop. The cloth shop and dyeing workshop will remain the same, but I'm afraid that Shopkeeper Zou's shop should be relocated."

Shopkeeper Zou was puzzled and said, "Forgive my ignorance. I don't see any industrial chain in this."

Jiang Muyu explained, "Most of the customers in this area of ​​​​Tong's shop are young men and women. The skin care products we produce can not only be provided to women, but also to men, and even the elderly, women and children."

"It is only the first step for customers to take good care of their skin. To make themselves more outstanding, they need rouge and powder. Then I can recommend a rouge shop to them. I will provide Zeng the recipe again to ensure that the rouge made is better than the recipe of Mudankou across the street. Moreover, the right rouge must be matched with the right clothes and spices. Wouldn't that bring business to the cloth shop and spice shop?"

Several people understood what she said and thought her idea was very clever.

But it is not easy to implement. First of all, starting funds is a big problem. Secondly, the princess actually claimed that she wanted to make a better rouge than Mudankou, which was simply unbelievable, as Mudankou was the number one rouge shop in the industry.

Zeng, the shopkeeper, said: "Your Majesty's ideas and concepts are admirable, but it is difficult to implement them."

“If there are difficulties, solve them.”

Jiang Muyu didn't think this was a problem, but looking at their expressions, she knew that they didn't believe what she had just said. They probably thought she was talking nonsense.

However, she has never been one to talk big. Now that she has a plan, she will do it no matter how difficult it is.

She curled her lips into a smile and told Yun Xuan to bring in the things she had brought.

It was a small box, containing a kind of rouge and two kinds of skin care products that she had made. She made them in her spare time during her busy schedule, but the quantities she made were very small, so they could be considered samples at most.

She asked Yun Xuan to open the box, took out two small white porcelain bottles, and said, "These two are rose essence water and essence milk. I can show them to you first to see the effect."

Having said that, she called Yunyan to come forward.

"Manager Tong, try touching and pinching her face first."

Shopkeeper Tong hesitated for a moment, but still did as he was told.

"good."

Then, Jiang Muyu asked Yunyan to wash her hands and face on the spot, wiped her dry with a towel, and then poured some rose essence water in her hands.

"Yes, just pat it gently on your face so that it can be better absorbed." Then she poured the essence lotion and Yunyan did the same.

Finally, she said, "Manager Tong, you can try again."

Shopkeeper Tong did as he was told. When his fingers touched Yunyan's face, he was obviously stunned for a moment. Although the girl's face felt soft when he touched it just now, it was now more elastic and smoother, just like freshly baked tofu.

"Strange!" exclaimed shopkeeper Tong.

Jiang Muyu smiled confidently and said, "Did Manager Tong find anything different?"

"The girl's skin has become smoother and softer than before."

Several shopkeepers came closer to take a closer look, which made Yunyan feel a little uncomfortable. Seeing this, Jiang Muyu immediately stood in front of her, and the shopkeepers hurriedly retreated.

The shopkeeper Zeng said: "This girl's skin seems to be more lustrous."

"Yes." Jiang Muyu smiled and said, "However, this is only a temporary effect. Only with continuous use can the purpose of improving skin quality be truly achieved."

Shopkeeper Tong's eyes lit up with joy, "This way, we will have a steady stream of customers."

"Yes, this is just a trial product. I will make improvements and continue to make skin care products suitable for all age groups."

Several shopkeepers were also moved by what she said.

Jiang Muyu took out a small box from the box. She used it to pick out the rouge in her dressing table that was about to run out, then washed it and used it temporarily to store the rouge she made.

"This is the rouge I made." She opened it and showed it around.

Then she called Yun Xuan over, dipped her fingertips in some rouge, smeared it on the back of her hand, slowly spread it, and then dropped some water on it.

A magical scene happened: the rouge did not melt when it came into contact with water!

Several shopkeepers stared in amazement, "How did they do that?"

Jiang Muyu smiled, took out a small bottle of liquid from the box, poured some on the handkerchief, and wiped it on Yun Xuan's rouge-painted hand. The original red stain was wiped clean in an instant.

She opened the handkerchief again, and it was stained with rouge that had been wiped off.

The shopkeeper Tong asked, "Madam, what kind of water is this? Why is it so magical?"

Jiang Muyu smiled and said, "This is makeup remover. I spent a lot of effort to make it, but it's not that refined. Some of the ingredients are currently unavailable. But fortunately, the rouge I made is made from natural materials, so it's more than enough to remove makeup with it."

The reason why Mudankou's rouge is loved by the people is because of its exquisite colors and expensive materials, but Jiang Muyu's rouge is better than them just because it is waterproof.

It turns out that the princess was not just talking, she came prepared!

Several shopkeepers immediately saw hope and expressed their loyalty once again.

Jiang Muyu raised his hand to stop their chattering and said, "Be patient and listen to me first."

Several people pricked up their ears quietly.

"I need to sort out all these shops one by one. You can continue to run the business as usual for now. But during this process, you need to do one thing, which is recruit new staff."

"Recruiting soldiers and buying horses? Does the princess want to go to war?"

"Uh... I didn't mean it literally." Jiang Muyu held his forehead and said, "I just want you to find some virtuous and capable people. It's more about quality than quantity."

Several people said in unison: "We understand."

"Tomorrow, let's start with the dyeing workshop. I will personally go there when the time comes."

Huang, the shopkeeper of the dyeing factory, quickly responded.

"Okay, that's all for today. Also, this is confidential and cannot be disclosed to anyone, or I will not take it lightly."

"Yes." Several people said in unison.

She waved her hands, "Everyone, leave."

After everyone was dismissed, Jiang Muyu finally took a sip of hot tea to moisten his throat.

She looked around the rice and noodle shop and saw that several items had been sold out. It seemed that there was still some income in the past few days.

Before leaving, she said, "Sell all of these as soon as possible."

The shopkeeper Tong responded immediately.

It was already dusk when Jiang Muyu returned to the palace. She felt exhausted, so she quickly washed herself, climbed onto the bed, and fell asleep.

At the side, Liang Qingchen wanted to say something to her, but she turned over, leaving him with a round back of her head.


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