Movies rely on marketing before they are released, but marketing can attract some audiences to the cinema and provide a guarantee for the box office.
However, whether the subsequent box office can be maintained and last long term depends on the reputation of the movie after its release.
Although "Being a Brother Again" ranked only sixth on the first day of the box office, it has the best reputation.
After the first wave of movie watching ended, the rating of "The Big Brother" on various movie ticket purchasing apps did not drop, but instead rose from 9.6 at the beginning to 9.8 and 9.9.
The rising rating is just a signal.
The subsequent repo from the audience who watched the movie on the first day is the key to the fermentation of word-of-mouth.
On Weibo and forums, many people posted their passionate recommendations for the tickets they bought today.
@重当哥哥 I have finished watching it and I am very moved. It is really good and I strongly recommend everyone to watch it
#重当哥哥# This movie is really magical, funny, warm and passionate. It didn't deliberately encourage me to study throughout the whole process, but after watching it, I inexplicably wanted to study hard, live well and cherish my family. It is especially suitable for a depressed person like me
@烟然#重当哥哥#呜呜呜 I really want a brother like Lu Lan, handsome, gentle and inspiring, Teacher Yanran yyds acted really well
#重成为哥哥#Qiuqiu, you must buy a ticket to watch it, you will regret it if you don’t. When the truth came out in the end, the whole audience burst into tears. Brother is really great.
#重当哥哥# I declare this the best movie I've watched this year. After knowing the ending, I can see a lot of foreshadowing when I look back. I've already bought the tickets and will watch it again tomorrow.
Best of the year! It’s my first time watching Yan Ran act, I didn’t expect her acting to be so natural and so good
Seeing these heartfelt ticket-sharing reviews, many netizens who haven't been to the cinema or are wondering which movie to watch this weekend were confused.
Is "Being a Brother Again" really that good? ?
But with all the praises going around, why was the first day box office only so small?
After so many years of marketing bombardment, the audience has also become more cautious.
We all know that in the first few days after the movie is released, the film company will hire a lot of internet trolls and film critics to do false publicity, so we are skeptical about these positive reviews.
However, just as some netizens were hesitating and questioning, on another social platform where the water army could not control the comments but had a wider range of communication channels, the audience praised more exaggeratedly and promoted it more vigorously.
Good Years: Dear friends, I sincerely recommend a movie to you - "Being a Brother Again". My daughter took me to see it today. The movie-watching experience was great. The movie was warm, inspiring and touching. It was about learning, family, friendship, youth... It was suitable for all ages and was very suitable for watching with the whole family. I especially recommend that friends who have children at home and whose children are in school should bring their children to watch it together. Don't be afraid of being laughed at. After watching it, I regretted not studying hard at the beginning. Highly recommended!
Qingfengyouying: My child wanted to watch "Being a Brother Again". I didn't support it at first, but she said that the protagonist in the movie got into University A and it was an inspirational movie, so I accompanied her to watch it. I didn't expect the movie to be so good. The family line was very touching. My child and I cried. After the movie, she told me that she wanted to study hard and become an excellent person like Brother Lu Lan. Five-star recommendation!
随遇而安 left a message: My child is the same. He encountered a bottleneck in his studies last semester and was in a bad mood. Today, he went to see this movie with his classmates. After returning from the movie, he immediately cheered up and said that he had a lot of insights after watching the movie. Now he is checking in at home to memorize words. I plan to take my niece to see it tomorrow
Luoxuebuluo replied to Suiyueran: This movie is really amazing. The actor who played Lu Lan was admitted to A University directly after the filming. He is very inspiring both on and off the stage. It is worth watching with your children.
Lotus Pond Moonlight replied: Really? It's so amazing? I've already bought it and I'm going to take my kids to see it tomorrow
There are countless recommendations like this in the circle of friends.
Parents of children all hope that their children can study hard and get into a good school.
Now seeing that everyone in their Moments and WeChat groups are saying that "Being a Big Brother Again" is good, suitable for children and very inspiring, they all want to take their children to the cinema.
After all, the leading actor was actually admitted to University A, he is a real academic master.
The fact that he is a top student is something that can naturally win the audience's favor.
Now that this point has been placed in a youth inspirational movie with a very good reputation, the whole movie naturally becomes more attractive.
In addition to parents and students, young people without children were also moved after seeing the unanimous positive comments in their circle of friends.
Don’t underestimate this group of people who usually don’t like to speak out online. The majority are silent, but if these silent people make an effort, they are much more powerful than any netizens and internet trolls.
After all, compared to strangers on the Internet, good comments from people you know in your circle of friends are easier to accept.
As a result, after a day of fermentation, the reputation of "Being the Brother Again" reversed the decline on the second day and directly rose to 69 million, almost surpassing "Bird Feathers" to become the third place in the box office.
When the box office figures came out, netizens were stunned.
Especially the haters who had been mocking Lin Yanran's failure on the first day couldn't help but rub their eyes, wondering if they had seen an extra 0.
However, no matter how they rubbed their eyes, the two zeros after 69 were still there, and the box office website ranked it firmly in third place.
The haters who didn’t pay attention to the box office during the day began to doubt their lives.
What on earth happened? It was so bad yesterday, how come it suddenly went so high today after just one night...
The first thought of the anti-fans was that the capital was involved in booking the movie theater to launder money.
Although haters think so, ordinary audiences are very supportive of "Being a Big Brother Again".
With the increase in the number of moviegoers today, word of mouth is getting better and better than yesterday.
Everyone wanted to discuss the movie after watching it, so there were more and more discussions about the plot, actors, and even the entire crew.
Not only in the circle of friends, but also on Weibo, forums, short video platforms, etc., there are also many viewers who spontaneously recommend it.
Lin Yanran was immediately on the hot search list because of his great character as the brother Lu Lan and his acting skills which were recognized by everyone.
Topics like "I really want to have a brother like Yan Ran, Yan Ran, from today on you are my real brother", "Yan Ran's acting is great", "Yan Ran, why are you so good?", etc., came one after another...
Lin Yanran's debut on the big screen was immediately recognized by people across the country.
With good reputation and box office comeback on the second day, theaters have finally noticed the potential of the film "Re-Being the Brother", and immediately allocated most of the third day's screenings and prime time slots directly to it.
The total number of screenings in theaters is limited, so if the proportion of "The Big Brother" increases, the screenings of other films will be cut accordingly.
The one that was most severely cut was naturally "Sparrow Feathers", which suffered the most serious collapse in both reputation and box office.
Despite the crazy marketing and promotion of "Sparrow Feathers" with a box office of 97 million on the first day, the number of screenings on the second day remained unchanged, but the box office dropped sharply to only 71 million.
As soon as the cinema chains saw this trend, they had an idea of what was going on.
Unless a miracle happens later, the box office of "Sparrow Feather" will definitely get worse and worse.
Not only did the box office of the high-profile film "Sparrow Feathers" fail to meet expectations, but it was even canceled from the third day, which drove the entire crew and investors crazy.
Everyone knows that screening schedule equals box office, and no screening schedule equals chronic death.
They invested so much in the early stage of this drama, but now they can't keep the screening schedule. The scores on various online platforms have also dropped to 9.1. If the reputation of "Being a Brother Again" explodes tomorrow and puts a lot of pressure on them, it will be difficult for them to make back their investment later.
The first week’s box office is so important.
Therefore, the publicity and promotion staff of the crew couldn't sleep at all in the middle of the night. They hired all kinds of internet trolls overnight to boost the ratings and give good reviews to their film and to promote it in various ways.
In addition, they also hired a group of netizens to discredit "Re-Being Brothers", saying that the show was ugly, and making false recommendations, etc...
However, on the third day, despite the sudden appearance of many malicious negative reviews on the Internet, the box office of "Re-Being a Brother" was as stable as an old dog, rising directly and breaking through 100 million! !
This small-scale drama, which had a very small investment and was not optimistic in the early stage, has achieved a box office reversal for three consecutive days. This box office trend makes the audience feel extremely inspiring and motivated.
[I didn’t expect that we would be watching a small drama, in which we could see the brother’s academic success, and outside the drama we could also see the box office success]
[This is so cool, this is so cool. The show next door has been pulling them down and being so arrogant, but now our little show has surpassed them. I’m so happy! I’ll buy a ticket for tomorrow’s show and watch it three times to celebrate.]
[Sister, if you want to watch the golden field, I advise you to buy it quickly. The golden field here is full and there is no room even in the corners.]
[Who isn't? This morning's show here is almost full.]
[This little drama deserves to be seen by more people, it's really well done! ]
These malicious smears from competitors did not have any negative impact on the reputation of "Being a Brother Again".
So on the fourth day, when the pre-sale of "Being Brother Again" had exceeded 10 million, netizens discovered that high-definition sources of "Being Brother Again" had appeared in many places, and many accounts were posting them.
Many movies have been secretly filmed or leaked after being released.
But when the movie was at its hottest, the high-definition film source leaked, which was extremely rare before, and this behavior was also particularly bad.
Not everyone is aware of the importance of genuine products, so the rampant pirated versions have a great impact on the box office of movies.
The leak of the high-definition film source has a greater impact than the gun version, and it is simply intended to completely kill "The Brother".
This crew is just a small crew with no background or connections.
When I was suddenly faced with this kind of malicious competition, I was completely panicked and didn't know how to deal with it.
But fortunately, Lin Yanran’s fans are very supportive.
They worked together to patrol the entire network and helped the crew report film source bombing links.
At the same time, while Si Yu was helping to investigate the leak, the legal advisor took the initiative to contact the crew and asked the official Weibo to issue a strong statement online, strongly condemning the incident and expressing the intention to pursue the matter to the end.
The production crew was overwhelmed by the leak of the film source.
However, they did not expect that while another group of people were dealing with the crew, they also began to attack the movie's lead actor Lin Yanran who was attending the charity party.
Someone dug up a photo of Lin Yanran riding a bicycle and slurping noodles on the roadside from somewhere, and then started to take advantage of the opportunity.
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