Song Xiaoliulang's curiosity was instantly piqued as he listened to Yunling's story, which is why he asked Yunling what method she would choose.
Yunling smiled without saying a word. The method she chose was nothing more than following the crowd and could hardly be called a good method. So she didn't say much, left two hundred copper coins, and went to the market.
The person she was looking for was in the market, a woman haggling with a vendor, a woman gathered at one end pointing and gesturing at people on the roadside, and a woman with a loud voice.
The reason was simple: Yunling felt a sense of security from these people. It was as if what they said wasn't necessarily reliable, but it was generally true. Moreover, they were better at communicating with people, so she felt at ease entrusting this task to them.
When Yunling came to them to do something, saying she was promoting briefs, these women scoffed. They knew these things originated in brothels and were used to seduce men; they found them disgusting.
But when Yunling showed them that string of copper coins, they couldn't help but call her a living Bodhisattva or Guanyin. It was just propaganda, not doing anything bad, so why should they care about anything else?
"Don't worry, young lady. We'll go and spread the word right now, and everyone in the city will know about your dark blue briefs."
"Go ahead, if you do well, I will come back to you and give you more coins."
Upon hearing this, the women quickly abandoned their earlier scheming. They had originally planned to collect the coins, shout for half a day, and that would be it, regardless of the effectiveness.
But Yunling's words implied that she wanted to continue this project long-term, which is different from what we need to do. Only by taking it seriously can we achieve long-term cooperation.
"Thank you, young lady. We'll go catch someone and spread the word right away."
These women carefully collected the copper coins and went around the streets, grabbing people and flattering them to everyone they met:
"Hey, have you bought those super trendy briefs yet? I bought a pair, they're so comfortable! And you absolutely have to buy the Zhaoyeqing brand, they're reasonably priced, durable, and you'll be hooked after just one wear. I wish I could save up more money to buy another pair."
"Oh dear, you don't even know about Zhao Yeqing's briefs? Oh dear, I'll tell you since we're friends. You can order them from the Eagle Network in the Marriage Corner. It's very convenient, and you get discounts for buying more."
"Let me tell you, I just bought a pair of dark blue briefs yesterday, and that very night, my husband was clinging to me like crazy. They say the seven-year itch, but right now, it feels like our love has returned to the honeymoon phase."
"Hurry up and buy them. They're so popular right now, everyone wants to buy and try them. We don't care if the price goes up later. It's better to stock up on a few while the price is reasonable now."
"..."
These women had been shouting for several days, and their voices had become hoarse. Yunling asked someone to give her an extra string of copper coins, and the women laughed and continued to shout for Yunling even though their voices were hoarse.
Just after the Lunar New Year, Yunling's Zhaoyeqing brand became a household name in the city through promotion, and orders for briefs increased significantly. Some people even ordered menstrual pads to try them out. Meanwhile, regular customers placed orders for menstrual pads and cotton pads like crazy.
Yunling was overjoyed, but soon learned some bad news: after their panties were branded, a new type of panty called "Zhaoyeqing Alternative" became popular in the city. It was advertised as having the same source and quality, but at a lower price.
"The price is even lower? How much lower?"
"Thirty coins per piece. They're charging you 155 coins for five pieces, which comes out to 31 coins per piece. They can make it cheaper by pricing it at 30 coins per piece."
Yunling thought to herself that this dynasty was different from later generations. No matter how skilled they were, they still relied on hand sewing. Moreover, she didn't have such a serious price premium as those big brands, so she would let them lower their prices as they pleased, and she would just keep her prices unchanged.
"Let them be, it's alright."
"Let them have their way? We finally managed to make 'Zhaoyeqing' a household name, and they just take advantage of our loophole without doing anything. They've really got a good idea."
Yunling rubbed her hands together and replied, "Not many people know this kind of embroidery, so I'm saving myself the trouble."
Yun Ruoxia was naturally shrewd, which is why she was so angry. She had clearly told them last time that she didn't have much free time, but now a cheap alternative had suddenly appeared. Well, that's great.
Yun Ruoxia immediately rushed from Shengfu Restaurant to the cloth shop, and Yun Ling, fearing something might happen, quickly followed.
The two arrived at the fabric shop, which was already packed with people. Amidst the crowd, they could vaguely hear a few words being spoken.
"I need ten. Hurry up with the embroidery. I'll leave the two hundred and eighty coins here. I need to see the goods tomorrow."
"Why are you in such a hurry? I'm rushing to finish my order; the young ladies in my building are waiting to use it."
“You all don’t need to argue. These five points are mine. I already decided on them the day before yesterday.”
"..."
Yun Ruoxia squeezed inside and saw the embroiderers working together, each with their own tasks: one person cutting, two people sewing, the owner sewing the pleats, and the last person checking for any mistakes.
Yun Ling quickly pulled Yun Ruoxia back, fearing that Yun Ruoxia might impulsively start cursing on the spot. With so many people around, the two of them couldn't possibly win against so much spittle.
It took a full hour for the crowd to finally disperse. The owner of the shop looked up, rubbed his back, and greeted Yunling with a broad smile.
"Young lady, it's been a long time. Are you here to buy cotton cloth today? We just received a lot of new cotton cloth recently. If you need fifty bolts at once, I'll give you a discount."
Yun Ruoxia couldn't hold back any longer and said directly:
"Didn't you say before that you didn't have much free time as the owner of a cloth shop? I see you're having a lot of fun embroidering."
The owner's mind went blank for a moment. Meeting Yunling's gaze, he remembered that it seemed to be them who had suggested the method of embroidering pleats, but they were embroidering with thread, not cowhide thread. Could it be...?
The owner quickly smiled apologetically:
"I don't want to do it either, but they are all old customers who have been familiar with me for many years and often come to me to get their goods. If I don't even help with this small favor, wouldn't I be cutting off my customers for nothing?"
“What the boss said makes sense.”
“Young lady is very sensible. Besides, even if I don’t do this kind of thing, there are other companies that will. There’s no way to make a living alone in this business.”
Yunling's expression remained indifferent. "The owner is a former embroiderer, so she naturally has some skills. Just don't forget why you chose to open a cloth shop in the first place. Don't lose sight of the bigger picture for the sake of small gains. That's very important."
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