Chapter 139 Tomato Red Pants: National Ambassador, Good Fortune
That's just how business people are; choosing endorsements is essentially a measure and assessment of an artist's commercial value.
When an artist has a scandal, the companies that endorse them won't be willing to share the burden; they'll only try to distance themselves from the artist to avoid being implicated.
This is perfectly normal in the industry.
"Although Sanyang is not a well-known high-end jewelry brand, it is one of the most well-known thermal clothing brands in China. For more than 20 years, it has been a well-established brand with a good reputation and its customers are mostly ordinary people."
"These days, it's very difficult to get TV shows broadcast on satellite channels. If you want to quickly gain national recognition, taking on some down-to-earth endorsements like these would be quite helpful for you."
"Moreover, the other party has shown great sincerity. Ah Ying, you can think about it carefully."
Song Ying knew about the three sheep.
When she was little, her parents bought her Sanyang thermal underwear, which was excellent for keeping warm, economical, and of good quality. It was also well-known abroad and was known as the "Chinese Sheep".
Moreover, the down jackets we've made in the past two years have had excellent designs, and we even donated a lot of supplies when City A was flooded.
It can be considered a patriotic old brand.
"I can accept the call, but does it have to be with my husband? He might be quite busy lately, and I'm worried..."
"It's okay, I'll go with you."
The car was an enclosed space. Because Song Ying was wearing a dress, Qin Shu kept the air conditioning on low after she got in, so Hong Jie's voice came through the speaker clearly to his ears.
Upon hearing Qin Shu's words, Song Ying said, "Sister Hong, wait a moment, I'll give you an answer later."
After saying that, he hung up the phone and looked at Qin Shu with a questioning expression.
He frowned: "Those people are already watching you. If you continue with this high-intensity exposure, what if it attracts even more attention and causes you trouble?"
In fact, when Song Ying heard yesterday that someone was watching the Qin family, she already regretted bringing Qin Shu on the show.
Grandpa Qin had protected his grandson for over a decade, but in the end, she exposed him. Song Ying worried that she would be the one to harm Qin Shu in the end.
As if knowing what Song Ying would think, Qin Shu drove seriously and explained earnestly.
"It has nothing to do with appearing on the show, and it has nothing to do with you. Didn't I say it yesterday? They've been watching the Qin family for over a decade, and not just the Qin family, but also the families of other scientists involved in the research."
"They are all ordinary people, and they still couldn't escape it, right?"
"And we actually overlooked one point: the more frequently I appear in the spotlight, participate in variety shows, appear on programs, and accept advertisements, the more I appear in front of the public, the safer I am."
"This will create the illusion that I have no interest in the Qin family business and am only interested in making it in the entertainment industry. At the same time, the more people know me and the more eyes are on me, the harder it will be for those people to make a move against me."
As soon as Qin Shu said this, Song Ying understood instantly.
It's easy to make an unknown nobody disappear.
Even if rumors spread, it's easy to cover them up.
But when a person lives under the lens, their every move will be magnified infinitely.
While relinquishing some privacy, it transforms public attention into another form of protection, deterring those with malicious intent from taking action.
In the past, her second aunt always said that Song Ying's identity as an actress would expose Qin Shu. After hearing this so many times, Song Ying subconsciously thought that her identity as a public figure would bring trouble and problems to Qin Shu, who was not a public figure.
But from another perspective, this might not be such a bad thing.
Once the idea was sparked, Song Ying had a flash of inspiration.
"Why don't you join Qingcheng's dating reality show? If it's convenient for you, I'll try my best to get you some advertising and endorsement deals during this time. Didn't Teres invite you to their company? Ask them to postpone the event; I have a solution."
"What method?"
"Just wait and see. I don't understand or care about your research, but now that I have Qingcheng in my hands and the acquisition of Shengshi is going smoothly, isn't it easy to make someone famous?"
With her inhibitions lifted, Song Ying called Hong Jie back.
"Sister Hong, Ashu and I have accepted the Sanyang endorsement. By the way, when can we schedule the earliest recording? The next two days, is that okay? I might not have time if it's any later."
Upon hearing that Song Ying had changed her mind, Sister Hong was overjoyed.
"Okay, I'll call and ask right now!"
Because it was Shusong's first dual endorsement, and it took half a month of negotiation to secure the deal, upon learning that the winning couple had agreed, Sanyang immediately stated that as long as the couple's schedule was convenient, their staff could rush to Mocheng overnight to start filming materials early the next morning and arrange a live broadcast that evening.
"Ashu and I are fine, tomorrow it is tomorrow."
"Okay, I'll talk to them and then go over to get the contract. They'll just have their staff bring the contract to you for you to sign."
This communication with Song Ying went very smoothly, so fast that even Sister Hong couldn't believe it.
From making the phone call to reviewing the contract with the legal team and providing feedback to Song Ying, it only took three hours in total.
After sealing the document bag with wax and sending the image back to Song Ying, Sister Hong breathed a sigh of relief after completing the entire process.
At that moment, she suddenly realized...
—Wait, what did Song Ying mean when she said earlier, "If it's any later, I might not have any availability"?
As her agent, she has her complete schedule. There are still so many open slots, so what do you mean by "no available time"?
-
The next day at 10:00 AM.
Song Ying and Qin Shu arrived at the agreed filming location together.
As the brand ambassador, she needs to shoot promotional materials for the entire clothing line.
At first it was fine; they were wearing outerwear such as cashmere sweaters, cotton pants, and down jackets.
Song Ying and Qin Shu are both tall and slender, one slim and the other robust, making them perfect walking clothes hangers. The final photos turned out exceptionally well, and the photographer praised their camera presence several times.
The video clips also added a touch of warmth and family feel to the fashionable style.
Five hours of filming passed quickly.
As the project was nearing completion, the project manager brought out two sets of bright red thermal underwear that the two had worn when they took promotional photos.
"Teachers, these are the brand-name clothes you will be wearing for tonight's live broadcast. Let us double-check them."
"...?"
Qin Shu, who was wiping away sweat, had a look of resistance on his face.
"No, brother, can we change into something else? We've tried on so many clothes just now..."
To think that he, the dignified head of the Qin family, was wearing bright red thermal underwear while participating in an event in a live broadcast room.
Help, just thinking about it makes me feel like I'm going to die.
"I can wear a down jacket, or a cashmere sweater if that's not possible."
They're all brand-name clothes, so there shouldn't be any difference, right?
"The materials for down jackets and cashmere sweaters are for winter promotion and the seasonal changes in the video. These photos and videos were taken in advance to prevent further disturbance to the teachers in post-production. We will release the relevant materials in the fall."
"It's already late August, nearing the end of summer and the beginning of autumn. The weather forecast shows that there will be three consecutive days of heavy rain in the coming week, and the temperature in the north will drop significantly. Now is the perfect time for us to promote autumn clothes and long underwear in advance."
"Moreover, our main product, Sanyang, is a lightweight and warm thermal underwear made of lambswool and carbon fiber. This tomato red color is a new color for us this year, so we need the two of you to promote it."
"Most importantly, this isn't their zodiac year, so wearing red is a good omen. We've also given our spokespeople a special tomato-red close-fitting bra, which is an exclusive item!"
As he said this, the uncle in charge of the project opened the beautifully packaged gift box next to him, revealing seven neatly arranged bright red boxer briefs and briefs, which he then presented to Qin Shu with a smile.
Qin Shu: ...
Thank you...
As expected of a national brand, Sanyang's promotional photos were taken at noon that day, and within an afternoon, they were printed into advertisements and displayed on bus stops, subways, and shopping mall screens in major cities across the country.
When Qin Shu finally agreed to appear in the live broadcast room wearing a red battle robe, in keeping with the spirit of the contract, he turned around and saw a huge advertising sign that was two people tall by the roadside.
The real person and the photograph stared at each other.
Qin Shu: ...
Not only that, even Grandpa Qin, who was far away in the capital, saw the advertisement on TV, took a picture, and sent it to the family group chat.
Are these thermal underwear sets really comfortable? If they are, I'd like two sets for myself.
Old Master Qin is serious.
Qin Zhou and Qin Ji, who were following suit below, looked more like spectators than viewers.
【Ah Shu, we want a set too, do you have a black one?】
【Ashu, I want the gray one~】
Qin Shu's face darkened.
[...Send money]
On the other side, the same style was observed in the Jiang family group chat.
Even Jiang Xiuming, who is currently abroad, sent a message saying, "It's been a bit cold in Australia lately, and I wanted to buy some more as gifts for my colleagues in the lab, which would also help boost Aying's sales. But when I checked just now, it seems they're out of stock. Aying, can you find a source to supply them?"
This style of decoration is everywhere in the house, and it has already caused a huge uproar online.
No one expected that the first endorsement the high-class "winner-loser couple" would be for such a down-to-earth product.
For a time, every time you opened Weibo, it was filled with nine-grid photos of the two of them wearing tomato-red thermal underwear.
The colors are festive and lively, like the Chinese New Year.
However, netizens' comments were quite positive.
I always thought celebrities only cared about style and not warmth, but it turns out they wear thermal underwear too, hahaha.
[Lost memories are starting to haunt me. When I was little, I wore them all the time because I thought they were tacky. But now that I'm older, I always forget to wear thermal underwear to show off my figure. To be honest, leggings are restrictive and tight, and over time they make my varicose veins really bad. Thermal underwear is much better.]
[I got them for the whole family, so I can pretend I look as good as the winning and losing couple when I wear them]
This endorsement proves that good-looking people will look good even in a burlap sack, while unattractive people will still look bad even in the finest clothes.
[I heard that the Winner and Loser couple will be doing a live stream for another hour tonight in the Sanyang livestream room. Sisters, let's all go watch it live!]
Netizens invited their friends and family to join them in the live stream.
Sitting in the lounge, Qin Shu would rather be sweating profusely than take off her thermal underwear and long pants, even if it meant wearing a jacket over them.
Song Ying suppressed a laugh, "It's actually quite pretty."
"I don't believe you. You're just trying to make fun of me."
Qin Shu felt like he was on a pirate ship. Someone would laugh every time they saw him that afternoon, and the laughter never stopped.
"No, you're handsome even in rags."
Song Ying raised her hand to swear, but her suppressed laughter betrayed her true thoughts.
"Don't give me that. You really have the heart to let your husband be seen naked by others?"
Qin Shu's face was full of resentment.
It wasn't that he was too embarrassed to admit it; it was just that the clothes were too tight. Although he was fully clothed, it felt like he wasn't wearing anything at all.
It's like running naked.
The lines of the pectoral muscles are still clearly visible, not to mention certain indescribable areas.
During the morning's photoshoot of the thermal underwear set, Qin Shu cleverly avoided awkward positions due to her movements and angles.
In addition, he always acted like a chaste and virtuous man, covering his lower body with a thin blanket except for the actual shooting moment, so Song Ying hadn't noticed this yet.
Now, upon hearing Qin Shu's words, his gaze unconsciously shifted downwards.
Before I could even see it, Qin Shu covered it with his clothes.
Shame and indignation.
"What are you looking at!"
Song Ying touched her nose: "It's not like I haven't seen it before."
Qin Shu: "..."
“However, it’s true that we shouldn’t let others see this; it was my oversight,” Song Ying said. “Wait for me a moment, I’ll go talk to the brand owner.”
The relationship between the spokesperson and the brand is a partnership.
As soon as the advertisement was released in the afternoon, the first batch of Sanyang's products sold out immediately, and the stock was sold out on the spot.
Now, naturally, the "win-loss couple," who are popular live-streaming e-commerce influencers, are being lauded.
Ultimately, with Song Ying's coordination, it was decided that the two would wear tomato-red thermal underwear on their upper bodies and freely mix and match their lower bodies for the evening's live broadcast.
Qin Shu finally breathed a sigh of relief.
-
Because the timing was so sudden, the live broadcast host didn't arrive at the venue until an hour before the broadcast started.
Song Ying thought they needed to get to know each other better, but she was surprised to find out that it was actually her old acquaintance, Tian Dou.
—The two met when Song Ying participated in her first dating reality show, "Love Detective Journey".
Later, Tiandou sent Song Ying some local specialties from her hometown, and Song Ying also brought Tiandou gifts when she was abroad.
They are business partners with whom I have a fairly good personal relationship.
"At that time, I was thinking about when I could work with Sister Ying and Brother Qin again, so when the platform released the news about Sanyang's live broadcast, I was the first to sign up!"
Sweet Bean looked proud.
Actually, she was supposed to have a live stream today, but she liked Song Ying so much that she postponed it by a day after getting the opportunity.
This means that she rushed over to Mocheng today to host Sanyang's live broadcast, and then had to rush back to the headquarters in the capital tonight to prepare for another broadcast tomorrow.
It was tiring, but I was happy.
Sweet peas were willing.
"By the way, Sister Ying and Brother Qin, let's go over the schedule for tonight. This is the script that I coordinated with the brand on the way here. Let's go over it together."
As a top streamer on the Xihongshi platform, this was one of Sweet Bean's specialties, and she quickly guided the Winner and Loser couple to master the process and content.
It was exactly 8 p.m.
The live stream has officially begun.
With top streamers and music industry stars, plus fans of the winning and losing couple, as well as casual viewers, the live stream attracted over three million viewers in less than a minute.
After it officially started, the number of people entering continued to surge by hundreds of thousands per minute.
Sweet Bean had only spoken halfway through her opening remarks when the live stream suddenly went black.
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