Chapter 108 IP worth $22 billion
[Through the moving fantasy world written by excellent imagination, Mr. Blackburn tells the story so well and so fascinatingly that few readers will not look forward to the sequel of this book. ] - Los Angeles Times
[If The Da Vinci Code is a treasure that Milo gave to adults, then Harry Potter is the best gift that Milo gave to children. ] - USA Today
[Suspense, detective, religion, and now fantasy and fairy tales. What else can Mr. Blackburn not do? It's great. My child now really wants her to have a wand. She is twelve years old. I would like to ask Mr. Blackburn, where can I buy a ticket to Diagon Alley? ] - The New York Times
Milo read the book reviews in various newspapers with some pleasure.
He knew that Harry Potter wasn't a huge hit right from the start.
In the previous life, "Harry Potter" was first published by a small publishing house in London.
The publishing house was of average strength and sold 150,000 copies in 15 months after its launch.
Even so, it is already a very good result in London.
But it is truly famous and popular all over the world.
It was not until the following year that the book became really popular after the American Scholar Publishing Company bought out the distribution rights and promoted it vigorously in the United States.
Later, it was spotted by Time Warner.
It was only with the joint promotion of Warner and the publishing house that the film gained its subsequent influence and sales.
And there is no doubt that Warner also obtained the film adaptation rights of "Harry Potter".
This led to the later film version.
Of course, its value is not just in the movie.
As a very popular IP, its total output value of the entire copyright industry chain later exceeded 22 billion US dollars.
It is one of the most valuable IPs in the world.
However, due to capital operation reasons, only the copyright of the novel belongs to the original author.
In this world, JK Rowling had a little...accident.
Now the author of this novel is signed as Milo Blackburn.
Milo certainly wouldn't be like the British women who only take the smallest piece of the cake.
He made the cake, so he probably won't eat it all.
But the big heads must all belong to Milo.
And now, he is working hard to make the Harry Potter cake bigger.
He used his own fame to endorse it. He is now the hottest and most famous super talented writer in the United States last year.
The Harvard Press, which is responsible for publishing the book, is one of the top five publishing houses in the United States.
It may not be larger than a scholarly publishing house, but it is more famous.
Coupled with Milo's fame, Milo's version of "Harry Potter and the Sorcerer's Stone" has been highly anticipated before it was released.
The news broke last December.
In January and February of this year, it ranked first on the New York Times' "Most Anticipated New Books List" for two consecutive months.
On March 7, the book was released simultaneously in Europe and the United States, and sold 500,000 copies on the first day.
Of course, most of these are pre-ordered.
The next day, which is today
Many American newspapers reported this incident.
Milo felt that the book review in The New York Times was very pertinent.
It is written in a fantastical and fascinating way, full of movie-like descriptions and a strong sense of imagery.
This is indeed the characteristic of the Harry Potter books.
This is also the reason why it is particularly suitable for adaptation and the effect is so good after adaptation.
Most of the newspapers were praising it, but there were also some that said bad things.
The main reason is that the styles of Milo’s previous book and this one are too different.
The previous book was a suspenseful, detective-style adult reading, full of semiotics and theological knowledge.
As a result, less than a year later, he wrote a new book.
The new book is undoubtedly a fantasy fairy tale type, and one that is suitable for younger children.
Although before the new book went on sale, both the publishing house and the media had a good relationship with Milo.
It has been rumored in advance that this is a fairy tale type novel.
It is Milo's gift to the children.
But his previous work was too stunning and too adult.
So much so that many readers who have read "The Da Vinci Code" simply don't believe it.
When the new book came out, I took a look and realized, damn, it really is a fairy tale book.
Plus some competitors or people who disliked him also contributed a bit.
This is where the controversy arises.
Milo folded the newspapers one by one and placed them on the side of the dining table and continued to eat his breakfast.
Controversy is actually a good thing, because controversy will lead to verbal battles.
The more they argue, the hotter it gets.
For example, his previous novel, The Da Vinci Code, became extremely popular because of the crazy debates in the religious world.
So much so that sales are much better than in the previous life.
Half of the credit for this is due to the heat caused by the verbal battle.
The same is now true for Harry Potter and the Sorcerer's Stone.
The latest novel is published first on Liu9shuba!
Milo isn't afraid of controversy.
The greater the controversy and the higher the popularity, the better the book's sales will inevitably be.
Of course, the prerequisite is that the quality of the controversial novel must be excellent.
Is the quality of Harry Potter good enough? Undoubtedly, it is. It can even be said to have created a small genre of European and American novels.
It's the same kind of mountain-opening monster as in "The Da Vinci Code".
In the original timeline, not to mention other adaptation rights and derivative works.
Just the main story, it has sold a total of 500 million copies.
The total sales volume is even more exaggerated than that of "The Da Vinci Code".
After all, it has seven books, and there will be subsequent peripheral novels.
With such high quality, Milo is naturally not afraid of verbal battles.
He even prepared a lot of follow-up measures to deal with possible disputes in the future.
However, it is only the second day after its listing, and it will take some time for the storm to fully brew.
After breakfast, Milo took a short rest and then started exercising in the gym.
Under the guidance of his bodyguards who are also fitness coaches for more than half a year, fitness training has become a habit for him.
After an hour of exercise, Milo was sweating all over.
He wiped the sweat from his face and neck with a towel, sat in a lounge chair and took off his shoes and socks.
Then he walked out of the training room barefoot, went to the swimming pool and jumped into the water with a splash.
The weather in California at the end of March is a bit cool, but when the sun comes out it can stay around 20 to 25 degrees.
The weather in California actually varies greatly. The northern part, led by San Francisco, has a temperate climate.
The climate in the south near Los Angeles is subtropical, so the temperature in Los Angeles is higher.
Under the sunshine, it was neither too cold nor too hot. Milo stretched his limbs and floated on the air cushion in the swimming pool. Without a single piece of cloth on his body, he showed off his assets unscrupulously.
Wendy, holding a stack of documents in her hands, had envy on her fat face.
A strong family background, handsome looks, strong body, making money is as easy as eating and drinking, and the man's capital is as strong as his thighs...
Each one of them made him feel extremely envious.
Luckily, this is his boss, and he can also share some of the benefits of his boss's success.
Wendy withdrew his gaze and sat on an empty recliner. He took out some ice wine from the ice bucket and poured himself a glass. The cool and sweet taste made him sigh comfortably.
“Ahem.”
Wendy saw that Milo seemed to be asleep, so he didn't have much time to enjoy the beautiful sunshine here.
Milo was a hands-off boss and almost all the tasks fell on his shoulders.
Well, he likes this fulfilling life, even though it is tiring.
Milo heard a cough and opened his closed eyes slightly, and saw that it was Wendy, "You're here."
After saying that, he stretched his body on the inflatable bed, turned over into the swimming pool, and slowly swam to the shore.
He picked up a bath towel and casually draped it over his body. Water droplets kept dripping onto the ground. Milo wiped his hands, took the photo Wendy handed to him and began to look through it.
(End of this chapter)