Chapter 233 British Newspapers

Although the Thames River is not as long as the great rivers in other countries, the areas it flows through have also nurtured the once-famous Britain.

The Thames River runs through London, dividing the Greater London administrative area into two parts, north and south. Various buildings symbolizing England's history and culture are distributed on both sides of the river.

The Hilton London Paddington Hotel has a total of twelve floors, the west side of which is located on the banks of the Thames, just across the road from the river.

As night falls and the lights come on, the London communities along the Thames are the most central and prosperous.

On the top floor of the hotel, in the suite with the best location, layout and view.

"...My goal is newspapers or other media. In the British Isles today, only these things left over from the colonial era still have influence."

"I know, Grandpa, I know my limits. This isn't Neon after all."

"Okay, that's it."

“…”

In the room, Milo hung up the call with his grandfather.

I just put down the satellite phone and was about to take a shower.

Kenny suddenly walked in with his number four phone.

"Boss, someone is looking for you."

"Um?"

Milo has many phones, except for the most important number one which he carries with him.

The other phones are usually handed over to secretaries or bodyguards.

For example, telephone numbers 4 and 5, which are mainly used for personal contacts, are held by David and Kenny respectively.

Thinking of the fact that he had given William Booth the number of phone number 4 not long ago, Milo asked, "Is it the fat man in the evening?"

"No, it was a woman, and her voice sounded very young. She said she was the great-niece of the Queen of England, and she had something to say to you."

"The Queen's great-niece?"

Milo was a little surprised, but he still reached out to take the number 4 call from Kennedy and pressed the answer button.

"My name is Milo Blackburn, please tell me what I want to say."

"Hey, there you are. Milo, my name is Ellie Kembel. You may not have heard of me, but that's okay, I'm very interested in you. Do you want to go out for a drink before it's too late?"

Milo raised his eyebrows and thought to himself, Irene Kembel, who is that? "Sorry, not interested. If you have something to say, please tell me. If not, I'm going to hang up now."

"Ah, aren't you a playboy? Playboys don't like to have fun?"

The female voice on the other end of the phone seemed a little surprised.

"Neuropathy."

Milo hung up the phone directly.

He threw phone number 4 back to Kenny and instructed, "If this person calls again, just hang up and ignore it."

Kenny nodded, and Milo walked into the bathroom.

The next day.

After a night's rest, I felt completely refreshed.

Milo arrived in the City of London.

The City of London, referred to as the City of London, is the economic center of London.

Although it covers an area of ​​only 2.6 square kilometers, it is home to more than 100 domestic banks and more than 500 foreign banks, surrounding the Bank of England, the central bank of the United Kingdom, which is known as the "King of Banks."

As early as the beginning of last year, Paladin Investment set up a branch here.

Mainly responsible for investing in European-related financial transactions such as London gold, Brent oil and European stocks.

The branch office directly rented two floors here. Normally, there are only a dozen locals and several managers from the American headquarters working here.

But this time, when the male Milo was still in the Chinese imperial capital.

Nelson brought most of Paladin Investment's elite employees here in advance to make preparations.

In addition, Milo's personal advisory group, a group of think tanks working in the Blackburn Foundation, also came early.

"Boss, it's all here, please take a look!"

In the office.

Andre, the second-in-command, handed a stack of documents to Milo.

Milo took the document and began to look through it carefully.

Most of the contents of the document are related to the current state of the media in the UK.

The media industry in the UK is very developed, and the earliest modern newspapers appeared here.

Their oldest newspapers can even be traced back hundreds of years.

Over the years, the British people have become accustomed to reading newspapers, and Britain is also known as the world's media kingdom.

Therefore, in the later Internet era, when the newspaper industry in many countries declined sharply, the British newspaper industry was still able to continue operating, although it also experienced a decline due to the influence of the overall environment.

Of course, this may also be related to the poor mobile network signal in the UK.

For example, taking the subway.

Does that mean he loves reading?

That’s because there’s no cell phone signal on the subway, so if you don’t read you can just stare blankly, my friend!

Milo remembered that 5G seemed to have already begun to become popular in China.

Parts of the London Underground have only just received 3G coverage.

Even so, some local media in the UK hyped it up.

It also caused the stocks of many local companies related to Internet communications to rise for a period of time in the London market...

Off topic.

The newspaper industry in the UK is well developed, so there are naturally many large newspapers.

For example, The Times, which was founded on New Year's Day in 1785, is the first mainstream newspaper in the UK. It is known as "the faithful recorder of British society" and is a newspaper that has a huge influence on the world's politics, economy and culture.

The Times is positioned as mainstream and high-end, and its readers consider themselves politicians and social elites. Of course, ordinary people also like to read it.

If Milo remembers correctly, in 1981, Rupert Murdoch's News Corporation spent 22 million pounds to acquire The Times.

Twenty-two million pounds, or twenty-two million pounds in 1981, was indeed not cheap.

In addition to The Times, there is also The Guardian, which is positioned as a liberal democracy.

Most of its readers are young people. It has a great influence in the European intellectual circle and is also favored by the middle class. The Guardian is characterized by its love of life and peace.

The Independent is the only newspaper that has not openly endorsed a particular party.

The Financial Times is the most high-end newspaper in the UK, which has a great say in British politics and society. It is the best financial news website in the world.

The Daily Telegraph, which was once the leader of the British newspaper industry, has a daily circulation of about 1.6 million copies nationwide. Its readers are the middle class, and it has no clear political stance.

There is also the Daily Mail, which focuses on the serious route and has a middle-class readership that tends to be female, with the largest proportion of female readers.

The Daily Express has short and concise articles, easy-to-understand language, and is suitable for ordinary people and small intellectuals to read. Most of its readers are the backbone of society.

The Daily Mirror, a famous gossip newspaper that focuses on entertainment, gossip, sports and scandals, basically does not touch on politics, but likes to ridicule politicians and criticize party policies.

And The Sun, which has its roots in lower-middle-class readers but is notorious in upper-class society but has extremely high sales.

It is worth mentioning that the information shows that The Sun was acquired by Rupert Murdoch in 1969.

Murdoch, who was born in Australia, had obviously been planning to invade his native media for a long time.

The key is that he was able to do it.

Today, News Corporation has already established a foothold even in the United States.

It is also a well-deserved world-leading media group.

The above newspapers are all major national newspapers in the UK, with sales ranging from 700,000 to 800,000 copies to several million copies.

There are also TV stations. The main TV stations include the famous BBC, as well as ITV, Channel 4, Channel 5 and pay TV Sky.

The latest novel is published first on Liu9shuba!

In addition, UKTV, in which the BBC's commercial department is involved, is also one of the major television stations.

In this world, the right to speak is an extremely important right. Those in power from ancient times to the present know that it is a power that can influence the regime.

Milo came to London with a lot of ideas and goals in his mind.

But as an American, wanting to do these things would easily arouse the British's vigilance.

And to be honest, at this time, Britain didn't have much to gain.

Heavy industry has been abolished, and light industry basically relies on Europe and the emerging world factory.

The proportion of the service industry in GDP has been increasing, and the only fate of the old colonial empires that have lost all their colonies is to return to their former appearance.

Apart from finance in the service industry, the UK no longer has any strong industries in the world.

So after careful consideration, Milo chose to enter the media industry.

As long as he has a certain voice, several political parties involved in fierce confrontation will reach out to him, hoping for his help.

Of course, the prerequisite is that his voice must be heavy enough.

Fortunately, because Britain once colonized the world and British descendants are spread all over the world, the British media industry does not have many external restrictions compared to the United States.

Murdoch is an Australian citizen and Britain is the monarchy of Australia, so Rupert Murdoch is qualified to buy The Sun and even later bought the largest newspaper, The Times, and Sky, the largest TV station in Europe.

And Milo is an American, just like there are almost no restrictions on British people investing in the United States.

There are also no legal restrictions for Americans investing in the UK.

With the need, qualifications and capital, Milo will of course carefully select acquisition targets.

After reading all the information, Milo thought for a long time and took out two documents, namely the Financial Times and the Daily Telegraph! These two are the most suitable newspapers for him to acquire!

The Financial Times, founded in 1888, is the best business and financial newspaper in the UK and a world-renowned one.

At this time, the global daily sales volume was only more than 800,000 copies, and at its peak, the daily sales volume exceeded two million.

70% of its sales came from overseas, and later the Financial Times was sold to Nikkei News Group for £844 million.

Although in later generations, because the Financial Times actively embraced the Internet, its readers almost shifted to electronic subscriptions, and paper subscriptions were fewer, with a daily circulation of only a few hundred thousand copies, but its electronic subscription readers numbered six to seven million.

At this time, the Financial Times Group belonged to Pearson Education Group, which held a 71% stake in it.

The Financial Times Group also holds a 50% stake in The Economist.

The Economist Company is the owner of The Economist, one of the world's four major financial magazines.

So as long as Milo acquires the Financial Times, he can also acquire The Economist magazine.

Milo was able to build the largest financial news company in the UK in an instant and become the uncrowned king in the field of financial news. His influence can be imagined.

By then, the United States will have the New York World and US News weekly, and the United Kingdom will have the Financial Times and The Economist magazine, and they will at least monopolize more than 40% of the voices of the financial media in the United Kingdom and the United States.

The financial industries of the United Kingdom and the United States combined are basically equivalent to the global financial industry.

If the acquisition can be completed, Paladin Media will at least become a dominant player in the financial field.

Of course, acquiring the Financial Times is also very difficult.

After all, its parent company is Pearson Education Group, the dominant player in the UK's cultural media and education industry, and also one of the dominant players in the world's cultural media and education industry.

In the past, American media groups had to tremble in fear under Pearson's feet.

However, thanks to the current overall economic environment in the UK, Pearson Education's business conditions are not very good at the moment.

Moreover, Pearson Education Group is mainly rooted in the education industry. Milo believes that as long as the price is right, Pearson Education Group will still be willing to sell the Financial Times.

After all, Pearson Education is the stepmother of the Financial Times, and it has only been more than 20 years since it acquired it. It is not impossible that the biased stepmother sold her non-biological son to raise her biological son.

Compared with the Financial Times, the acquisition of the Daily Telegraph is even easier.

At this time, the daily circulation of the Daily Telegraph was around 800,000 copies, and it was only distributed in the UK. The newspaper's political stance was not clear, which was in line with Paladin Media's neutral political stance.

Very worth acquiring.

The Daily Telegraph has changed hands several times, and its current owner is Canadian Black, who bought the newspaper at a low price fourteen years ago.

It is obvious that Blake's purpose in buying the Daily Telegraph was to make a profit.

So Milo believed that he could get it by just using money.

For the time being, Milo plans to acquire these two newspapers.

As for the TV station, it is still a little quiet for now so as not to attract the attention of some locals.

After making the decision, Milo threw the two documents to Andre and instructed: "Andre, do your best to acquire these two newspapers, and then acquire The Economist magazine as well."

Milo paused, looked at him with burning eyes, and said in a resounding voice: "I don't care what method you use, I just want the result. I allow you to buy it at a premium of double the price!"

Andre was startled and his expression became extremely serious. He felt his boss's determination and actually said that he would allow the purchase at a premium of double the price.

But if he really buys it at double the premium, although the boss may not say anything, it will make him appear incompetent!

This was the first time the boss gave him a task, and he had to demonstrate his abilities.

Therefore, Andre was under a lot of pressure!

But he was not afraid. Instead, a sense of heroism surged in his chest.

Isn't it better for the boss to have such ambitions? Only in this way can he show his talents! Andre nodded heavily and promised: "Boss, rest assured, I will complete the task!"

Milo nodded slightly and said again: "If you have any difficulties, be sure to tell me as soon as possible. I look forward to your good news!"

"yes!"

Andre responded loudly.

Afterwards, he left with the information and went to formulate an acquisition plan.

Kevin is awesome, that's all for today

(End of this chapter)