Chapter 99 99. Little Elizabeth: I am your fan

In Los Angeles, in front of the Double Star Entertainment building, a Lincoln business car slowly stopped.

Eric walked out and strode into it.

From today on, Double Star Entertainment will not only belong to the Olsen sisters, but Cooper's name will also be printed on it.

As for Robert Solnit, it is said that he used the money he got from his shares to look for private equity funds, hoping to acquire shares in MGM.

But I can only wish him good luck. After all, there can be many reasons to reject someone.

For example, a simple sentence like "You are late, sir. Our quota was just filled yesterday. We are sorry but we are willing to continue to serve you next time."

Or MGM temporarily shelved its financing plan, you ask me? How do I know why? I'm just an intermediary.

In short, they have plenty of ways to deal with it. Will Solny explode with anger? Will he suspect that he has been tricked? Will he take legal action? He might, but it will be useless because it is too difficult to regulate private equity funds, which are inherently secretive.

Not to mention China, even the United States has many loopholes in its supervision. At least before the 2008 financial crisis, the supervision of private equity was relatively broad, and it began to become increasingly strict after the financial crisis.

There is no need to register with the CSRC, no need to be subject to the requirements of CRS, etc., and you can sue me with your head.

Besides, didn't I pay you? Not only did I pay you, but I even paid you a premium. You are the beneficiary, so what right do you have to sue me? This kind of lawsuit can be fought by a team of lawyers for several years, but in the end you will most likely not win.

So smart people would use the $300 million to start new businesses instead of messing around with it.

If you really choose to take legal action, then the money, as one of the important evidences, can also be frozen. What's the point of doing so?

After holding the shareholders' meeting of Double Star Entertainment, announcing Eric's identity, and meeting with the company's middle and senior management, he came to the Olsen sisters' office.

The meeting was actually quite simple because there were only five shareholders, Eric, the two Olsen sisters, their father David and mother Ganetti.

The current shareholding ratio of Double Star Entertainment is Eric 45%, Ashley Olsen 22.5%, Mary Olsen 22.5%, David 5%, and Ganetti 5%.

Eric has replaced Robert Solnit's original role, but it is obviously too early for him to interfere in the operation of Double Star Entertainment.

On the one hand, he had just joined the company and was not familiar with the business.

On the other hand, the other party is obviously a family, so they will definitely be on guard against him, and if necessary, they will unite to resist him. This is also the reason why Solnit cannot really control the Olsen sisters.

“Nice office, very girly!”

Looking at the colorful dolls on the table and the various decorations in the cupboard, Eric said half-jokingly and half-praisingly.

Ashley raised the corner of her mouth: "Beautiful, right? These are Mary and I's favorite collections."

"Not bad, very tasteful! Are these dolls yours, sisters?"

Eric picked up a doll and looked at it carefully, and found that it looked a bit like the two girls in front of him.

"Most of them are us, but there are some special ones that will test your eyesight," said Mary Olson.

Hearing this, Eric carefully searched among the pile of dolls and soon found a smaller doll.

"In whose image is this smaller one made?"

"It's pretty fast. Her origin is our sister, little Elizabeth!"

"Elizabeth Olsen? Does anyone buy her peripheral products?" Eric was a little surprised.

Because the current Olsen is still more than a decade away from becoming the Scarlet Witch in the future, and according to Eric's memory, Elizabeth Olsen was not very famous before starring in Marvel movies.

Even though she has starred in commercial blockbusters such as "Godzilla", her status has never reached the top position among the new generation of actors.

It wouldn't work a few years later, let alone now. I haven't heard that Elizabeth Olsen starred in any well-known works when she was a teenager.

Eric's blatantly questioning attitude immediately made his two loving sisters very unhappy. They both frowned and glared at him.

"Eric Cooper, if little Elizabeth knew you said that about her, she would be very sad. She is your fan!"

"What?"

Eric looked at them in confusion: "When did I have fans? I'm not an actor. I'm just a screenwriter and director at best."

Ashley spread her hands helplessly and said in a sad tone, "She is still young and can't distinguish between reality and imagination. Your pretty face is really deceptive."

"Oh~~~~ I understand now when you put it that way."

Eric nodded with satisfaction: "This face is the second most satisfying part of my body. Not only a little girl, but many big stars can't resist its temptation."

Hearing this, Mary made a retching expression: "Narcissistic men are really disgusting."

"So where is the most satisfying part?" Ashley asked curiously.

"Girls, you can't talk about this part casually, it's already NC17 level."

Hearing his dirty joke, Ashley rolled her eyes instantly. How could she be so stupid to ask when she knew it must be there.

"Huh? Am I subconsciously trying to flirt with him? Damn, this handsome face is really deceptive!"

"He's a dangerous guy who can use some trickery to drive Robert Solnit away, but he's also really handsome. I'm a little conflicted. Wake up, Ashley!"

Knock, knock, knock. There was a knock on the office door.

After giving herself two big slaps in her mind, Ashley Olsen quickly brought herself back to normal.

"Boss, this is what you want, a summary of the company's operations in recent years."

"Thank you, Hall. It's nothing for you now. Get out."

Eric picked up the report and started flipping through it. Mary glanced at the thickness of several dozen pages and chose to walk out of the office directly.

Ashley shook her head slightly: “Eric, if you want to know about Double Star Entertainment, I can share it with you.”

"It doesn't matter. I still like to see it for myself. From now on, this will be our common property. I must get to know it well."

After the two sisters left, Eric carefully studied the report numbers, and before he knew it, more than an hour had passed.

Chen Xing brought in a cup of coffee, and seeing Eric frowning, he asked, "Boss, do we need to call the Olsen sisters?"

Eric waved his hand, signaling the other party to go out.

The reason why he frowned was because he saw that Double Star Entertainment's performance had been declining year after year, which was a subconscious reaction.

The company's peak revenue came in 1997, when the Olsen sisters were just 12 years old and their TV series was at its peak.

The two sisters have not grown up yet, and their young appearance makes them more attractive to their main consumers, children.

However, the company's performance has been poor since then. To date, its turnover has shrunk by more than 40%, and even its factories have been forced to sell part of their production lines.

The relationship between Solnit and the Olsen family should have been pretty good at that time, and they took a lot of self-help measures, but the results were not good.

There is no way around it. The core competitive advantage is the two sisters. They are both stars and products. If their fame declines, the products will naturally not sell well.

However, Double Star Entertainment's business scope is still relatively broad, in addition to conventional digital products such as DVDs, videotapes, and audio products.

There are also dolls, children's clothing, educational stationery, jewelry gifts, food and snacks, etc. The degree of development of the two sisters' IP is very high, at least much higher than that of MGM.

For example, in the case of MGM's peripheral products, what they are doing are digital products such as DVDs and videotapes, while the others are mainly IP licensing, obtaining some copyright fees, but the bulk of the money is taken away by others.

The reasons are complicated. With Kerkorian's mischief, under the operation of this Las Vegas tycoon, MGM is lucky to be able to survive and has no energy to engage in other developments.

In addition, sales network is also a big problem. In this regard, Double Star Entertainment has done very well over the years, and its products can cover the entire North American region.

It also covers most European countries, and there are outlets in Australia and New Zealand, but sales are not high.

The report also mentioned that Double Star Entertainment actually had plans to enter South America and Asia, but when it entered South America, the Olsen sisters had already passed their peak.

Not only did it lead to a failure in entry, but it also caused a large backlog of products, causing the company to suffer heavy losses.

After the failure in South America, the plan to enter Asia was also shelved. The majority of sales now come from North America, followed by Europe.

After reading it roughly, Eric had a basic understanding of Double Star Entertainment. The greatest asset it could bring to MGM was undoubtedly its mature sales network.

This step alone would save MGM a lot of time, time that could be counted in years.

After dialing Ashley's number, Eric took the elevator further up and finally arrived at the sisters' exclusive lounge.

The latest novel is published first on Liu9shuba!

I knocked on the door, and soon it opened, and a little girl stood there smiling.

She has long golden hair and big eyes. Although her face has not fully grown yet, she already looks somewhat like her two older sisters.

Needless to say, it is the future Scarlet Witch - Elizabeth Olsen.

"you"

As soon as Eric opened his mouth, Ao Mei opposite him covered her face and screamed.

"Eric Cooper, Eric Cooper, it's really you. It turns out Mary didn't lie to me."

After saying that, she ran to the table, took out a very beautiful photo album from her schoolbag and handed it to Eric.

"Sign it for me, Eric."

Ashley lay in the massage chair and said solemnly, "I told you, she is a big fan. I asked her not to disturb you in the office. Thank me."

Looking at the young Ao Mei in front of him, especially her eyes that seemed to be sparkling with stars, Eric felt quite strange.

I actually have fans, and she is such a cute girl. It seems that good looks really have infinite lethality.

Smiling and touching Ao Mei's little head, Eric took the photo and said, "Where do you sign? This is my first signature. I've never done this before."

"The first one, really?" Elizabeth exclaimed in surprise.

"Yes, so can you guide me? Pretty girl."

Elizabeth opened the first page and saw a picture of herself curled up on the sofa wearing white stockings.

"Fuck! This is too Lolita. Which bastard photographer chose this?" Eric couldn't help but complain in his heart.

"Just sign here and write "Dedicated to Elizabeth Olsen, my first fan." I hope she becomes a big star! " Olsen pointed excitedly at the white stockings.

After Eric signed it, she put it away carefully, fearing that it would be damaged.

Then he moved a small sofa and sat down next to Eric.

"Eric, Mary said that Solni was driven away by you. You will be our partner from now on, right?"

Eric nodded: "You can understand it that way."

"Great! I hate that guy so much. He always stares at me and my sister with bad intentions."

"Greasy middle-aged men, I hate them too."

"So are you going to help Ashley and Mary make the movie?"

"Yes, it will be launched soon. Unfortunately, there is no suitable role for you in it."

"It's okay, they already told me, what kind of movie is this?"

Eric remained silent. How should he answer this question?

"Elizabeth, go and have fun for a while. We still have work to discuss. After we finish the work, you can come over to chase stars, okay?"

At the critical moment, Ashley stepped forward to help out. The two sisters were also embarrassed by this topic, so they had never talked about it with their family.

Olsen smiled sweetly at Eric and left the lounge obediently.

"What a lovely little girl."

"Yes, so if there is a suitable role, don't forget Elizabeth. She is also working hard to become an actress." The second sister Mary said.

"No problem, as long as there is a suitable opportunity. But let's talk about cooperation first. I have read the report, and Shuangxing Entertainment's situation is not very good."

"The root of the problem is not hard to find. We have been walking on one leg for too long. So if we want Shuangxing Entertainment to rise again, we must break the business model centered on you sisters."

Speaking of business, the two sisters sat up straight: "Do you have any good suggestions?"

“Not yet. After all, I am not a business expert, but there is one thing I can decide immediately, and that is the joint sales of brands and IPs.”

"The Olsen sisters' brand value has now reached its upper limit. If Blue Is the Warmest Color can achieve a breakthrough, it will be possible to boost the commercial value of you sisters."

"But it will take at least half a year to see the effect, so we need new growth points that can produce immediate results."

"So I plan to link MGM's IP with you sisters. For example, Pink Panther is very suitable. MGM can make an interesting short film of a few minutes to let your cartoon character have an interesting story with Pink Panther."

“And then come out with new lines of merchandise, consumers love interesting new things.”

"In addition, regarding the issue of your market players being children, you can adopt the approach of linking with classic works such as the 007 series, Legally Blonde, Rain Man, Tarzan, Robocop, and The Silence of the Lambs."

“It’s hard to say whether it will work, but it’s always good to try.”

"Wait, what does Silence of the Lambs mean?" Mary Olsen interrupted.

"Well, I just blurted it out. Maybe we can make it into a Halloween costume. Hannibal likes to eat people. Anyway, MGM has a lot of film and television resources. We can make use of them, right?"

"The shut-down production lines can also be restarted, which is our capital."

“What about the licensing fee?”

Ashley looked at Eric with some hope. Double Star Entertainment had long wanted to try the big IP linkage approach, but the problem was that they could not afford the copyright fees, so the idea was never implemented.

"Of course it's a discounted price. After all, we are partners now."

The Olsen sisters smiled immediately and suddenly felt that it was not bad to cooperate with a big company. The benefits came instantly.

(End of this chapter)