"Now listen to my plan.
First of all, our factory is currently positioned as a processing company. The market is full of mixed goods, so we just follow the trend of whatever clothing is popular on the market.
No one has brand awareness, and there is no idea of setting up a clothing design team.
But this is only temporary because the competition is not fierce, the market is vast, and the demand from the masses is not high.
As time goes by, people's living standards improve and their needs will change.
If we accept foreign trade orders, it will definitely be a long-term cooperation, and our factory will completely become a processing plant.
Foreign trade orders can bring us huge profits in the short term and are also very stable in the long run, but they can also cause the development of the factory to stagnate.
Even if you have more factories, you can never get in front of the public and can only be an unknown OEM factory.
Therefore, the future plan of our factory should be to create our own brand and lead the trend.
We focus on both high-end and popular clothing to cater to different customer groups.
Only by producing and selling our own products can we consolidate our market share in the clothing industry and the group's market value will continue to rise.
Now is the time to export our clothing brands overseas and become the leader in the clothing industry, rather than being a contract manufacturer for others.”
This plan will be applicable for the next ten or even twenty years.
This is her ultimate plan for the garment factory.
In this trend, if you want to do it, you have to be the best.
"But can the capital chain keep up? This is a long-term battle.
Creating a brand and differentiating different customer groups may not bring proportional benefits in the early stages, as the number of people who need high-end clothing is small after all.”
Hu Lin’s idea is very inspiring, but it is also a bit unrealistic. The investment cost is too high and the cycle is long.
“There is no problem with funding. I will have people install telephones in the factory later and make factory business cards, which I will distribute across the country.
The market is scarce now, so we must seize the time to make our garment factory well-known in the country and grab market share.
And next year, we will open our own clothing brand store in the most famous shopping mall in Shanghai.
We will then differentiate our brand into different sub-brands in different cities, so that people from all walks of life can wear our brand’s clothes.”
In this way, there will be a steady stream of funds to support the design team.
“But this will not only cause transportation problems, but also increase costs.
And where can we find a truck to deliver it? The only way is by post.”
It was a cold day, and Guandong was so anxious that sweat broke out on his forehead when he listened to Hu Lin's plan.
At first Hu Lin said that we should proceed step by step, but after hearing what she said, it seems like she wants to soar into the sky!
There is no such good thing in the world. Hu Lin must be getting too proud.
“Don’t worry about transportation, I have already set up a fleet of vehicles that can travel all over the country.
As for the cost issue, you can use free door-to-door delivery once.
You can pay one-third of the deposit, and the rest can be paid on delivery. If you don't pay, the goods will not be delivered and the deposit will not be refunded.
If an old customer brings a new customer, both parties can get a chance to have free home delivery.
The upper limit of clothing should not exceed fifty pieces, and if the effect is good, other marketing methods can be used. "
She had this intention in mind when she formed a fleet. They had to travel all over the country anyway, and the gasoline consumption was high. Shipping was just a side job, so she wouldn't lose money.
"So you have planned everything." Guandong realized belatedly that he had overestimated his own abilities.
"Your idea is also very good. You have planned the best development route based on the existing information. You have great potential in doing business."
Hu Lin once again affirmed Guandong,
"In the future, you will stand higher and higher, see more and more, and your ideas will naturally be different."
"I see." Guan Dong nodded, agreeing with Hu Lin even more from the bottom of his heart. "I'll go find someone to install the phone this afternoon. But what is the business card you mentioned?"
He had never heard of this thing.
“Business cards are a concrete manifestation of identity and a way for individuals to contact them.
But what we are going to use this time is not a personal business card.
More like miniature flyers to be precise.
It is to write down what our factory does, the price, the contact information and address, and the benefit of free delivery on a small card. "
After Hu Lin said this, Guandong understood.
"How about I ask the sales staff to make a sample according to your requirements?"
Guandong listened and thought that this was something that sales people could do.
Most of the sales people are college students. They speak fluently and have many ideas.
In addition to receiving orders from old customers, the factory is now also developing new customers.
The sales staff in the factory go door to door to clothing stores to promote their clothing factory.
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