Chapter 72: Changing the Trend

When Father Jiang and Manager Liu were frowning, Jiang Shu, who had been silent, spoke up.

"Maybe we can try other fabrics, such as Shujin."

After all these years of eating, wearing and enjoying, Jiang Shu also has some understanding of fabrics.

"But the nobles in the capital prefer silk, and few people buy Shujin." Manager Liu sighed, thinking that Jiang Shu's idea was unrealistic.

Jiang Shu pondered and said, "What the nobles like and pursue are mostly following the trend. As long as we change the trend, they can also like Shujin."

Especially the ladies in the back house, they are very keen on pursuing fashion. Many times they don't care what the fashion is, just for fun.

"This..." This idea is too risky, and Manager Liu looked at Father Jiang hesitantly.

Father Jiang stopped pacing and asked, "How to change it?"

Jiang Shu's almond eyes flickered slightly: "I have a good idea. Dad and Manager Liu just need to hurry up and buy some Shu brocade."

Although Shu brocade is also expensive, it is not selling well in Shangjing and there is often a backlog. It is not difficult to buy it.

"Are you sure?" Father Jiang asked uncertainly.

This is not a child's play. If the bet is lost, the Jiang family will not only lose the profit of silk, but also the Shu brocade they purchased will be a waste of money.

"To do business, it is not enough to just maintain the status quo, but also to dare to break through. Dad, you believe me." Jiang Shu's pretty face was solemn.

Father Jiang thought for a moment and nodded.

"Boss." Manager Liu reminded him to think twice.

Father Jiang sighed and said, "Business has its ups and downs. Even I have my share of mistakes. I'll just give Shu'er some practice."

As a father said so, even if Manager Liu disagreed, he had no choice but to do as he was told.

It wasn't his money that was wasted.

After the matter was settled, Jiang Shu and Father Jiang split up. Father Jiang was in charge of purchasing, while Jiang Shu was in charge of changing the style.

The biggest weather vane among the dignitaries in the capital was undoubtedly Princess Yu Lan, so Jiang Shu went straight to the General's Mansion in Pingxi.

"Why are you dressed like this?" Yu Lan was shocked to see Jiang Shu in men's clothes, and almost didn't dare to recognize her.

Jiang Shu briefly explained the reason and purpose of his visit.

"I was wondering why you didn't come to see me for so long. It turns out you went to learn business." Yu Lan was surprised and admired him, and also a little jealous.

She envied Jiang Shu for being able to do whatever she wanted.

"Because it was nonsense, I didn't tell the princess." Jiang Shu explained.

Yu Lan said, "Who says that women can only get married and have children, and can't do business? I support you." "

Thank you, princess." Jiang Shu was very grateful and decided to make a few more winter clothes for Yu Lan.

"Please sit for a while. I will ask someone to measure mother and Yan'er." Yu Lan said and left.

Jiang Shu waited patiently.

After getting the size measured by Yu Lan and the color and style he liked, Jiang Shu went back and started to make arrangements, and also wrote a letter to Sun Yijun.

"It's free to make winter clothes, there's such a good thing." Sun Yijun held the letter and stared, wondering if Jiang Shu's brain was filled with water.

"Who cares? I just need to have new clothes to wear." Sun Yijun put down the letter and went to her parents to get measured.

In just a few days, Jiang's father and storekeeper Liu purchased thousands of pieces of Shu brocade, enough for the Yizhuang to sell for two months.

Jiang Shu picked out some Shu brocade of excellent quality and asked the best embroiderer in the Yizhuang to make the first batch of winter clothes according to the size requirements given by Yu Lan and Sun Yijun.

After personally checking that there were no mistakes, Jiang Shu sent them to Yu Lan and Sun Yijun.

"I used to wear silk, but I didn't expect that clothes made of Shujin would be so beautiful." Yu Lan tried it on and was pleasantly surprised.

Jiang Shu said, "Although Shujin is not as smooth and soft as silk, it has complex patterns, bright colors, and a heavy texture, making it more suitable for winter clothes."

Yu Lan smiled and joked, "Then this winter, I'll give all my winter clothes to you."

Jiang Shu agreed readily.

Near the end of the year, there were many banquets, and Yu Lan and Sun Yijun received many invitations. When the two of them went to the banquet, they wore the Shujin winter skirts made by Jiang Shu for them and walked around, attracting countless ladies to ask about them.

Zhuang Yan was studying at the Imperial College, and wearing Shujin winter clothes also attracted other students to follow suit.

Not only that, Sun Yijun also asked her father to wear Shujin when attending the banquet, which gradually attracted the attention of other court officials.

"Lord Sun, the material of this clothing is a bit special."

Lord Sun said according to Sun Yijun's instructions: "The Shujin from Jiangji Silk Manor is warm, comfortable and airtight, better than silk."

Yu Zheng, who was also attending the banquet, heard it and asked Zhufeng to order ten sets of it after returning home.

Once, Yu Zheng went to see Yu Lan. Yu Lan saw his new clothes and was surprised: "You also changed to wearing Shujin."

Yu Zheng also saw the same material that Yu Lan was wearing and said: "You also bought it from Jiangji Yizhuang."

Yu Lan shook his head: "No, Jiang Shu gave it to me. She also gave it to my mother and Yun'er."

Yu Zheng was silent after hearing this, and suddenly remembered something and said: "Then Mr. Sun's Shujin winter clothes..."

"It was also given by Jiang Shu. Yijun and her parents all have it."

Yu Zheng was completely speechless.

Jiang Shu gave winter clothes to Mr. Sun, why didn't she give him

one? Did she think that his influence would not be as good as Mr. Sun's?

Yu Zheng was a little depressed and asked Yu Yuan to make ten more sets.

Now it was Yu Yuan's turn to be upset: "This material is good, but there is no need to make so many at once. I still prefer silk."

Yu Zheng drank tea and said: "I think Shujin is very good. You can make a few sets for Uncle Wang and Aunt Wang to show your filial piety."

"Ah" Yu Yuan was confused and didn't understand what Yu Zheng was up to.

Yu Yuan was a leisurely prince. He usually called his friends to go to Beijing for fun. After a few times, the young men all wore Shujin winter clothes.

In less than a month, Shujin became the new fashion in Beijing.

When the dignitaries began to pursue Shujin, most other silk shops were mainly silk, and only the Jiang family silk shop had a wide variety of Shujin styles, which was the best.

"Boss, Shujin has been selling well these days. Would you like to continue purchasing it?" Shopkeeper Liu asked with a smile.

Father Jiang smiled as he flipped through the account book: "Cai, hurry up and buy while other shops haven't reacted yet."

"Besides that, go find a few Shujin suppliers and I'll talk to them in person."

"Yes." Manager Liu responded and went down.

In the teahouse opposite Jiang's Shop, a man in a tuxedo sat at the window drinking tea, but his eyes were fixed on Jiang's Shop.

Seeing Jiang Shu and Father Jiang walk out of the shop, the man in the tuxedo narrowed his eyes.

"It's him who made Shujin so popular," the man asked the follower opposite. The

attendant glanced at Jiang Shu and said, "Yes, I haven't seen him before. He suddenly appeared next to Boss Jiang two or three months ago."

"Go check it out. The more details the better."

"Yes."

Jiang Shu disguised himself as a man and followed Jiang's father. Only a few shopkeepers and uncles of the Jiang family knew about it, and outsiders didn't know.

So they mistakenly thought that Jiang Shu was a master invited by Jiang's father from somewhere else, and wanted to poach or destroy him.

In the evening, at the Jiang family dinner table.

"Dad, I did a good job." Jiang Shu proudly asked Jiang's father for credit

. "Very good, you are a natural businessman, bold and resourceful." Jiang's father praised sincerely.

After getting the answer he wanted, Jiang Shu raised his eyebrows and said eagerly, "Dad, I have an idea."

Jiang's father's hand trembled as he picked up the dishes: "What idea?"

"I want to open my own shop." Jiang Shu said.