Zhou Bin and his family were having dinner in the yard when suddenly a man walked in from the gate.
Zhou Bin looked up and saw that it was Zhao Dong who came.
Zhou Bin greeted with a smile: "Director Zhao is here, please sit down and have dinner."
Zhao Dong saw that Zhou Bin and his family were having dinner, so he quickly said, "Hey, Mr. Zhou, you guys are having dinner! I'll come back later."
Zhou Bin smiled and said, "It's okay, let's eat together."
Zhao Dong said hurriedly: "No, I've already eaten."
Seeing that he didn't want to eat, Zhou Bin smiled and said, "Then go to the living room and wait for me. I'll come over in a while."
Zhao Dong went to the living room and sat waiting, and Li Nan brought him tea.
After the family finished their meal, Li Nan took care of his son and put him to bed, while Zhou Jianming went out for a walk.
Zhou Bin came to the living room and said with a smile: "Director Zhao, what are you doing here?"
Zhao Dong said with a bit of guilt: "Boss Zhou, our apple juice has been produced for almost half a year, but the sales are not very good at the moment."
Zhou Bin has been busy with other things recently and hasn't paid attention to this matter, so he is a little surprised: "Huh? Why? Ours is a pure natural drink, it shouldn't be possible!"
Zhao Dong explained: "We have already distributed the product in various channels, but in the past few months, the sales volume is only about 10,000 bottles per month. It seems that no one likes to drink it!"
Zhou Bin was a little surprised. He originally thought that this kind of drink would be extremely popular once it was launched.
He continued to ask: "How are our mineral water sales?"
When it comes to mineral water, Zhao Dong's eyes light up immediately: "Boss Zhou, isn't it strange that our mineral water sales are increasing steadily, and now the monthly shipment volume has reached 15 million bottles. The sales volume in one month alone has reached 30 million yuan, and the annual sales volume has exceeded 300 million yuan."
Zhou Bin nodded: "The sales of mineral water are pretty good. Of course, the water resources in our village are limited, and we can't increase the production. When I'm done with this, let's discuss expanding production."
Zhao Dong quickly took the opportunity to say, "Boss Zhou, I think our mineral water sales are pretty good, why don't we just stop doing other things and focus on mineral water."
Zhou Bin laughed and said, "That won't do. What's the point of just dealing with mineral water? We must not let this one go. It seems like we have to go to the capital."
Zhao Dong didn't understand why Zhou Bin went to Beijing. Zhou Bin smiled and said, "We have to go find Boss Lin and see what's going on."
When Zhao Dong heard that Zhou Bin took it very seriously, he didn't say anything else.
A few days later, Zhou Bin took Zhao Dong and flew to Beijing.
When they arrived in the capital, they went straight to find Lin Guoxing.
Lin Guoxing was busy in the office. When he saw Zhou Bin and Zhao Dong coming, he hurriedly stood up to greet them.
Lin Guoxing looked very happy: "Boss Zhou, what brings you here?"
Zhou Bin smiled and said, "I haven't visited Mr. Lin for a long time. This time I came to visit you specially. Without you, our products wouldn't sell so well!"
Lin Guoxing smiled modestly and said, "Mr. Zhou, you are so polite. Our supermarket has also benefited from your products!"
Zhou Bin immediately raised his difficulties: "Boss Lin, I came here this time because I really have something to ask you."
Lin Guoxing waved his hand and smiled, "If you have anything to say, just tell me. I don't deserve your advice."
"Is the sales of our new product, apple juice, not ideal?" Zhou Bin asked.
When it comes to apple juice, Lin Guoxing is actually in a dilemma.
Because the cooperation between the two parties was very pleasant, when Zhou Bin and his team launched their new product, he agreed without hesitation to let them sell it through his own channels.
However, almost half a year has passed, and the sales of apple juice are really poor, and they can't even cover their costs.
If this continues, he is ready to propose withdrawing apple juice from the channel.
It happened that Zhou Bin came over today, and Lin Guoxing put forward his plan.
When Zhao Dong heard this, he was dumbfounded. It turned out that Boss Lin was planning to kick out their apple juice. How could this be tolerated!
Zhou Bin was also shocked, but he still smiled on the surface: "Boss Lin, you said our product sales are not good, why is that?"
Lin Guoxing actually already had the answer in his mind, and he immediately said, "Actually, your product is great, I like it very much."
"Oh? Then why are customers unwilling to buy?" Zhou Bin asked in surprise.
Lin Guoxing smiled and explained the reason. The products produced by Zhou Bin and his team are indeed very good. They are real fruit juice with almost no additives.
It is many times stronger than those mixed drinks.
However, because their products are of good quality, the prices are also high. A small bottle of apple juice costs five yuan, while the same bottle of Coke only costs two yuan.
So when everyone saw the price, no one wanted to buy it.
In addition, people do not understand the value of apple juice, so customers are still willing to choose drinks such as Coke.
In a word, customers don’t approve and therefore sales won’t increase.
After listening to him, Zhou Bin had a rough idea in his mind.
What he said is all true. It seems that it is still very difficult to form everyone's concept.
Something suddenly occurred to his mind. Since everyone had not formed their own concept, why didn't he instill this concept into everyone?
Moreover, he already had a candidate in his mind, and that was Andy Lau, the superstar who was at the peak of his career at the time. If he could invite him to endorse his products and then sponsor the Super Girls program, then he would not have to worry about his products not being popular.
My dear, there is more to this chapter. Please click on the next page to continue reading. It’s even more exciting later!
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