Zhou Bin was a little surprised when he heard Zhang Tao say that the recent passenger flow had decreased by 5,000 people.
By this calculation, it has been reduced by a quarter, which is indeed very serious.
Zhou Bin asked: "Then do you know what the reason is?"
Zhang Tao then explained the main reasons. He said that he had conducted a careful investigation and found that these were all due to competition among villages of the same type.
In their county alone, there are currently three villages competing with them at the same time.
Their model is the same as Beiyuan Village, developing construction in the village and then attracting tourists.
In terms of characteristics, such as snacks and folk customs, there is a serious problem of homogeneity.
Zhou Bin nodded. He had actually expected such a situation to occur.
After all, in the previous life, such rural tourism was very popular.
Thinking of this, Zhou Bin asked, "Have you gone to see? How is their business?"
Zhang Tao shook his head: "Theirs are far inferior to ours. The snacks there are not tasty and have no special features. The only thing is that they are cheaper than ours."
Zhou Bin thought that even if their business was not doing well, the three villages could still attract their customers by working together.
This is also a very uncomfortable thing for them.
At present, it seems that Zhou Bin is no longer satisfied with the scenic spot model, and he wants to build the entire village into a tourist village.
However, to create a signature tourist village, the most important thing is to have something distinctive to attract talent.
An idea suddenly came to his mind. Since they had already introduced cultural performances before, he decided to hold a larger-scale folk art festival in Beiyuan Village.
By holding the art festival, we will attract more people to appreciate and travel. The festival will focus on the characteristic art of Guanzhong, plus the art from surrounding areas, so it is guaranteed to be very popular.
Thinking of this, Zhou Bin asked, "How is the performance in our village now?"
Zhang Tao said happily, "Mr. Zhou, speaking of the Fengshan Grand Theater in our village, it's really good. There's a show every night and there are a lot of people watching the show."
Zhou Bin smiled and said, "Well, it seems that this is not enough at the moment. I have an idea. How about you listen to it?"
Then Zhou Bin explained his ideas in detail. Zhang Tao was stunned after listening to him. Mr. Zhou was really generous this time!
If this thing can really be accomplished, then he will have nothing to worry about.
Seeing that Zhang Tao agreed, Zhou Bin smiled and said, "Then you should prepare for this matter. As for hiring people, don't worry about it."
Zhang Tao did it immediately. He didn't even dare to think about it, but Mr. Zhou was able to do it directly. It was really amazing.
A week later, a sensational piece of news broke out, and an advertisement appeared on television, radio and newspapers.
The format of this advertisement is very simple, just text, and there is no fancy content.
But just these contents caused a sensation.
It turned out that this advertisement was an invitation to the first Fengshan Art Festival. It said that the first Fengshan Art Festival was specially held to thank tourists for their support to Beiyuan Village over the years.
The art festival is divided into four sections, namely opera, music, folk art and acrobatics. We sincerely invite folk artists and enthusiasts to participate.
Anyone who registers for the festival will have the opportunity to stand on the stage and compete with others.
Through different forms of competition, the champion, runner-up and third place in each section will be decided, and they will be awarded one million, seven hundred thousand, five hundred thousand and two hundred thousand yuan respectively. Each section will also decide fifty excellent awards, and each will be awarded ten thousand yuan.
All these bonuses are provided by the scenic spot, redeemed on the spot, and certificates will also be issued.
The winners can also enjoy free visits to scenic spots for life, which looks very tempting.
There is absolutely no threshold to participate in the art festival, and you can sign up as long as you are willing.
At that time, the festival organizing committee will invite professionals and select a number of lucky audience members from the tourists to serve as audience judges to select the winners of the competition.
The concept of this time is to focus on the concept of universal participation and zero threshold.
If you like, you can try it.
Whether it is registration or competition, you need to participate in person on site. No other form of registration will be accepted.
In order to let everyone know about this, Zhou Bin spent a lot of money and placed large advertisements in all media in the province.
After about half a month of advertising bombardment, almost everyone in the province knew about it, and even people in several surrounding provinces and regions knew about it.
Everyone was immediately moved by such generous conditions. Such a good thing is rare to come once in a century!
Since the advertisement was released, the number of people who came to register from within the province and other provinces has increased steadily within just half a month.
From the beginning, there were about ten people registering every day. After half a month, the number of people registering every day reached two hundred.
As the number of registrations increased, more and more people came to watch the fun and experience the rural customs.
The number of people visiting the scenic area every day has now increased to about 25,000, 5,000 more than before.
This is just the registration stage. Once the event officially starts, the number of people will definitely be larger.
As registration began, Beiyuan Village immediately became lively, with a constant stream of people visiting the scenic area every day.
Zhang Tao was so happy that he couldn't stop smiling. The daily ticket revenue alone reached 130,000 yuan.
This does not include other income. It seems that Mr. Zhou’s trick is really effective!
On the other side, Zhou Bin took Xiao Zhengyang around the scenic area and observed the situation.
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