When Zhou Bin mentioned it now, he agreed immediately without hesitation.
But Zhou Bin seemed very serious: "Brother Hua, this is not just an endorsement. I hope you can cooperate with us for a long time. I know you are worth a lot. Don't worry, we will definitely not reduce your endorsement fee. How about 20 million a year?"
Andy was a little surprised, 20 million is not a small amount, it was already the highest price he received for an endorsement at that time.
So he immediately refused with a smile: "Mr. Zhou, I can't ask you for so much. You helped me, so I have to help you. If you are willing, let's go with the price of five million. What do you think?"
Zhou Bin didn't expect Hua Zai to be so generous. In the end, he raised the price to eight million and agreed that the price next year must be determined according to the market.
Finally, Andy finally agreed, and Zhou Bin’s big problem was finally solved.
He quickly invited Andy to have a meal at Qincheng Hotel, and then Andy got up and returned to Hong Kong.
After seeing Hua Zai off, Zhou Bin immediately arranged for people to prepare for the launch of the new product.
The method Zhou Bin adopted this time was different from the previous ones. He wanted to carry out carpet-style publicity and promote the product on a large scale.
Because this product is their current flagship product, they have to make it more popular.
He took out large advertisements on more than a dozen TV stations, websites and newspapers across the country, vigorously promoting his new product.
That’s not enough, he also specially invited Andy Lau to sing the promotional song for their new mobile phone, which was played on TV stations and radio stations everywhere.
In just half a month, the influence of the Damai 688 mobile phone spread throughout the country.
Especially due to Andy Lau's huge influence, this song directly topped the song charts.
The advertisement he shot for this mobile phone captured the hearts of many young men and women.
Zhou Bin was the one who came up with the slogan for the ad. Since the main feature of this phone is photography, he decided to use the slogan: "Damai camera phone, capture your beauty."
Unexpectedly, this advertising slogan resonated with everyone as soon as it came out. Everyone then realized that the mobile phone is not only a communication tool, but also a photo-taking and entertainment tool.
Especially those young people who love beauty were immediately moved by these words.
Therefore, when Damai 688 was first launched on the market, it immediately created a sensational effect.
In just over ten days, the sales of mobile phones climbed steadily, reaching a scale of two thousand units per day.
And sales are still increasing. When customers get this trendy slider phone, they are immediately impressed by its novel design.
Then its music function and game function make them love it.
Especially this phone is equipped with an 8-megapixel camera, which shocked everyone.
Because the pictures they take with their mobile phones are as good as those taken with digital cameras, or even better than those taken with some digital cameras.
This was very attractive to everyone, and word of mouth spread, and in a very short time, everyone knew that the Damai phone was a great camera.
Zhou Bin is stationed in Qincheng and keeps a close eye on the sales of new products.
One month later, the sales volume of the new product reached 200,000 units per month, and the sales revenue directly reached 400 million yuan, which was a good start.
At this time, Damai 688 became a dark horse in domestic mobile phone sales, and it seemed that it was showing a trend of surpassing those imported mobile phones.
Many colleagues could not sit still and bought Damai mobile phones to conduct research.
Some people even conducted special research on Damai's marketing. In short, everyone's attention was focused on Damai's new mobile phone.
Among these companies, Feidao is the most anxious.
They worked hard for half a year on the new mobile phone and invested a lot of money in three products, but in the end it ended in failure.
They originally thought that targeting the sinking markets in cities would have good results, but reality slapped them hard in the face.
They invested nearly 1 billion yuan in this, but ended up failing miserably.
At this moment, Vice President Pu Changming was regretting so much that his intestines turned green. He would not have done this earlier!
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