Zhou Bin and Wang Chengdong then returned to the office, and he called Li Yongping, Wu Yonghao, Zhao Gang and others over.
The most important thing at present is to determine the product positioning and marketing strategy.
After everyone arrived, Zhou Bin asked, "Our product has been developed. What do you think we should name it?"
Wang Chengdong immediately said, "We have discussed it and decided to name this product Damai 888. What do you think, Mr. Zhou?"
Zhou Bin immediately laughed. This was what he meant. The previous product was named Damai 688, and this time it was named Damai 888, which was more auspicious and louder.
Therefore, Zhou Bin made the final decision and decided to use this name.
After the name is chosen, the next step is the price of the product.
Li Yongping suggested: "Mr. Zhou, I suggest that the price of this product should be similar to the previous product, around 2,500 or 2,600 yuan. This way, people will be more likely to accept it."
Wang Chengdong also meant this: "Our last product was priced at 2,500 yuan, and the sales volume was very good. I think this price is more appropriate."
Wu Yonghao and Zhao Gang both had the same idea. After all, people’s purchasing power is still limited nowadays, and if the price is too high, it may be difficult to accept.
Zhou Bin disagreed after listening: "What you said is all good, but I suggest that we price this product at 3,000 yuan, how about that?"
"Three thousand yuan? Mr. Zhou, isn't this price a bit too high?" Wang Chengdong was a little surprised, and the other people also felt it was a bit sudden.
Li Yongping analyzed: "Mr. Zhou, people's consumption level is not too high now. If the price is too high, I'm afraid no one will buy it."
Zhou Bin explained: "Tell me, what do you care about most right now?"
Several people looked at each other, not knowing what Zhou Bin was going to say.
Zhou Bin smiled and said, "It's all about face! In the past, people wore gold watches and gold chains to show their status. Rich people would also buy sports cars and live in luxury houses, all to show their status to others. But what do ordinary people do? Their needs are stronger. I can say for sure that now it's mobile phones!"
Because Zhou Bin had experienced that time in his previous life and knew the situation at that time, especially after the appearance of apples, it became a means for many people to reveal their identities.
If they don't seize this opportunity and establish the concept of branding, they will have no chance once foreign products come in in large numbers.
Even if there is some risk at the beginning, Zhou Bin must gradually establish a high-end image for the brand, otherwise it will be too late if he misses it.
Therefore, Zhou Bin analyzed the user's psychology in detail, and several people were convinced by him.
Zhou Bin continued, "Although it is a bit risky for us to do this, we still have to do it. We can walk on two legs. One leg is our low-end and mid-end products, which will continue to be sold in existing channels. The other leg is high-end products, which must be sold in higher-end channels from scratch."
When everyone heard this, they thought it made a lot of sense.
In the end, Zhou Bin successfully convinced everyone, and everyone expressed their support. However, there was another problem before them: how to establish sales channels for high-end mobile phones?
Zhou Bin already had a plan. He planned to sell high-end mobile phones in high-end chain shopping malls to build up the brand image.
Upon hearing this, Li Yongping immediately analyzed: "Mr. Zhou, the only high-end shopping malls in China are Parkview, Yashow, and Minghan. Their rents are notoriously expensive, and it's hard to find a place."
Zhou Bin smiled and said, "It's okay. You guys go contact us first and check the situation, then we can discuss it in detail."
When everyone heard that President Zhou had made up his mind, they quickly went to find out the situation.
Zhou Bin’s idea is very clear: to establish more experience stores across the country, we must seize the golden period of these years.
It will be plenty of time for him to gradually shift to online business later since he has already invested in Jingdong.
After arranging these things, Zhou Bin planned to go back to the hotel to rest.
He went downstairs and was about to drive to the hotel when he suddenly saw a familiar figure.
Zhou Bin was stunned. Isn't this Jiang Minghao? What is he doing here?
Zhou Bin sat in the car and watched carefully. He saw a Rolls-Royce driving from a distance, and it went straight to Jiang Minghao and stopped.
A man got out of the car, nodding and bowing. Jiang Minghao didn't say anything, just got into the car, and the car drove away immediately.
Zhou Bin was greatly surprised. He wondered who this guy was and how he could ride in such a nice car?
Zhou Bin decided to follow him to see what shameful things this boy was doing. Xiaohua couldn't be fooled by him.
So Zhou Bin stepped on the accelerator and followed him. He wanted to expose the boy's true face on the spot!
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