The young man immediately retorted: "Isn't this expensive? My annual income is only 50,000 yuan, how can I afford it? Just take a look."
Zhou Bin added: "Didn't I hear that you can get a mortgage? You can buy it in installments."
The young man shook his head: "The bank's requirements are very high. They need all kinds of proof. Even with this, they may not be able to lend you the money. I'd better forget it."
Having said that, the young man turned and left. Before leaving, he looked at the car a few times reluctantly, and then left.
Zhou Bin felt a little sorry. If this man had money, he would definitely be a potential car owner.
At this time Zhou Bin went to talk to a few people again. They all couldn't afford it at the moment, so they just waited and watched and then left.
Several people wandered around the store for most of the day before turning around and returning to the factory.
When they arrived at the office, Director Wang couldn't help but say, "Boss Zhou, it seems that our price is a bit high. You see, no one can afford it!"
Zhou Bin waved his hand and said, "No, our pricing is really not high. If it is too low, it will affect the development of the brand."
"But, but now the sales are not good, what should we do?" Director Wang was a little troubled.
Zhou Bin actually already had a plan in mind, so he smiled and said, "This is easy. We just lend them the money and let them pay it back in two or three years."
Director Wang asked in surprise, "What? Mr. Zhou, do you want us to lend them money?"
Zhou Bin smiled and said, "Yes, we provide loans with interest rates much lower than the bank's. This way, not only can you sell the car, but you can also earn some interest."
Director Wang was stunned. Mr. Zhou's idea was quite bold! This would require a lot of investment!
Besides, Director Wang had no idea how they were going to do this.
Zhou Bin smiled and introduced: "I plan to lend money to the first 2,000 customers who buy our cars without paying interest. Then when the number of cars reaches 10,000, the interest will be halved. What do you think?"
When Director Wang and Jiang Minghao heard this, they were stunned.
Just for these two thousand cars, more than 100 million yuan of capital will be invested, and the interest will be halved, which is lower than the bank's interest rate. Can you really make money like this?
Zhou Bin looked at the two people with a little surprise and said, "We must be the first to do this. Other manufacturers may also have such services, but their interest rates are frighteningly high. If we do this, I believe that many people will turn to buy our cars. As long as the sales of the car are large and the brand is established, we will not be afraid."
When the two heard Zhou Bin say this, they couldn't help but get excited.
If this is true, maybe their new cars will really sell out!
Seeing that the two no longer objected, Zhou Bin immediately asked Lin Lei to help him with the application procedures. He wanted to set up a Yulong Auto Finance Company and start the subsequent business.
Under Lin Lei's management, their financial company was officially established in a very short time and all the staff members had arrived.
Zhou Bin directly injected 2 billion yuan into the company as initial financial support. He didn't believe that this would not increase sales!
Immediately, various sales channels publicized this great event everywhere.
When customers who come to the store see this policy, they are overjoyed.
Moreover, the procedures they required were simple and the interest rates were low, so it immediately became a hot topic.
On the first day of their loan launch, national sales soared from more than 30 vehicles per day to more than 200 vehicles.
The next day the number increased to three hundred vehicles, and everyone became excited.
In just half a month, 6,000 cars were sold directly, with sales revenue reaching 400 million yuan.
Such revenue is already very impressive for a newly launched small car.
Zhou Bin felt very relieved, thinking that his recent efforts were not in vain.
In the following period, car sales steadily exceeded the 600-vehicle-per-day mark and were almost reaching the maximum production capacity of the car factory.
Zhou Bin felt that he had made the right decision this time. Although he was borrowing someone else's brand, at least he had a good start.
In view of the good sales of the car, Zhou Bin asked to continue to expand the production capacity and reach the scale of 30,000 vehicles per month as soon as possible.
Director Wang and others hurriedly made arrangements to expand production and recruit more personnel to cope with the possible sales boom.
At this time, an idea emerged in Zhou Bin's mind. Now that he had already built a car, he should let his fellow villagers use the car he built.
So a plan formed in his mind. He wanted every household in the village to drive the car he built!
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