Zhang Nan and Cai Juan remained silent, and the others only dared to whisper and did not dare to discuss loudly.
Suddenly Zhang Nan picked up his cell phone and walked out.
Not long after, Zhang Nan came back.
But she was not alone, there was a man and a woman following her.
When Zhang Nan opened the door for Qin Ran, everyone was stunned at first.
Cai Juan stood up and everyone else followed suit.
Many people didn't expect that the boss was so young and handsome.
One couldn't help but wonder if Qin Ran was a super rich second generation from some family.
Moreover, the girl next to him is so beautiful, her looks and figure are far better than those of the so-called top female stars.
Several men felt like they had met their first love again.
But they soon looked away.
Because everyone knows that this girl is not someone they can get their hands on.
Even if the other person is just a vase, it won’t work.
Qin Ran walked into the bright and spacious conference room with a calm expression and asked Su Muyue to sit in the back and listen.
He looks like a chairman of the board.
Qin Ran smiled gently and pressed his hands down. "Everyone, sit down. Don't be nervous. Today is just a meeting."
Everyone sat down and looked at Qin Ran.
The big boss has finally shown up, so what will be the topic of today?
Qin Ran gave Zhang Nan a look, indicating that the latter should take the lead in this meeting.
Zhang Nan nodded slightly, picked up the laser pointer, stood up and walked to the side of the display screen, and began to discuss the topic of today's meeting.
【Douyin】.
Product positioning, target groups, advertising strategies, algorithm weighting, operation and maintenance, technical core, subsequent R&D...
First of all, Douyin focuses on personality, trends and high-quality content.
Emphasize that the content should be exquisite and beautiful enough.
Just like the slogan [Douyin, record the beautiful life].
It doesn’t matter even if people criticize me for “recording other people’s beautiful lives”.
This itself is the product positioning of Douyin.
Secondly, the user group must be clear.
The largest user group of the Internet is undoubtedly young people.
Douyin’s target group is young people, especially young people in cities.
Currently, among the domestic short video platforms, Manshou is the only one that dominates the market.
The customer base is users in third- and fourth-tier cities, and it mainly attracts rural and grassroots users.
The company does not have many resources to mobilize in the advertising sector.
A large amount of money will be invested in publicity and promotion in the early stage, and then a group of people will be hired to produce videos professionally, which must be efficient and have exquisite content.
As for the algorithm weight, Zhang Nan did not say much.
This involves the core technology of Douyin's algorithm engine.
Simply put, the algorithm weight of Slow Hand focuses more on content and relationships.
Douyin's algorithm weighting focuses more on content and interaction.
The key point is interaction.
Douyin doesn’t actually need any company to drive the trend; users themselves will create hot topics.
It could be a song or a dance.
For example, seaweed dance, sliding, various transitions, etc.
Zhang Nan talked a lot, for a full hour and a half, covering both general and detailed topics.
It can be seen that Zhang Nan spent a lot of energy on it.
Qin Ran sighed in his heart that he had really unearthed a treasure.
In fact, from the confused expressions of many people, we can see that not everyone can understand.
Today is not the first time Zhang Nan has given a lecture.
The product is about to be released, it’s too late to talk about it now.
In fact, when Zhang Nan optimized and improved the software again and again, he kept explaining Douyin's target users, product positioning, and content ecology to others.
The algorithms also need to continue to be improved, and these need to be optimized according to actual needs.
Qin Ran was quite satisfied with Zhang Nan!
There were some points that even he hadn't thought of.
Qin Ran waited for Zhang Nan to finish speaking and only made one request.
How to attract users quickly.
There is actually nothing wrong with the software, and even less with the positioning.
The internal test results are very good.
But it must be promoted as quickly as possible.
No one present except Qin Ran knew that Douyin's biggest obstacle, besides the short video platform giant Manshou, would be a similar product launched by ByteDance a few months later.
What will happen if the positioning and target groups of both companies are similar?
You can only fight until your heads are broken and your blood is shed!
So the best way is to take advantage of the time difference.
In the shortest possible time, let Douyin become a popular APP!
In this case, if ByteDance wants to enter the short video platform, it will have to find another way.
This is exactly what the saying means, "Walk in someone else's path and leave them with no way to go."
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