In fact, Kieran had far more than one enemy.
If Douyin wants to grow bigger, it needs to capture the young user groups in the first and second tier cities that Shou has not captured.
We must also prevent ByteDance from secretly conducting similar research and development behind the scenes.
After deciding on the strategy of using celebrities to attract users, Douyin encountered another strong resistance!
That is the Miaopai short video on Weibo.
The predecessor of Miaopai was Paike, which was launched in 2011 and improved in 2013.
It was also in 2013 that the MiaoPai application was built into Weibo’s mobile client.
This also made Miaopai the only short video application on Weibo, and it quickly attracted a large number of users.
But Miaopai’s success is due to Weibo, and his failure is also due to Weibo.
Excessive reliance on Weibo has caused Miaopai to lose its independence.
When Weibo began to introduce other short video applications, Miaopai's market share was quickly impacted!
This is also related to the low quality and homogeneity of Miaopai’s content itself.
However, Miaopai is still the undisputed number one short video platform on Weibo, and it can also be ranked among the top five in the entire short video industry.
If Douyin wants to find celebrities to attract traffic, it will inevitably conflict with Miaopai.
There is a direct interest involved and it is impossible to avoid it.
Moreover, whether it is Weibo or other major platforms, they all hate to divert traffic to external sites.
This harms their interests.
Users have limited free time, and they all spend it watching short videos. How many people are willing to browse Weibo and watch all kinds of verbal battles?
Moreover, the entertainment industry itself is the key factor that enables Weibo to attract a large amount of popularity.
If celebrities all go to Douyin to post their daily updates, some Weibo users will definitely follow suit.
This is beyond doubt.
Therefore, if Douyin wants to invite celebrities to join, it will inevitably conflict with Miaopai, and both father and son will be offended.
Weibo is the father and Miaopai is the son.
.......
Qin Ran discussed this matter with Zhang Nan and Su Muyue.
The conclusion is to do it first and talk later.
But don't make it public yet, enter the city secretly and don't shoot.
Be careful when attracting traffic and sign more traffic stars in advance.
Then we can make a concerted effort to attract (grab) users.
I have to say, this trick is very bad.
But Su Muyue and Zhang Nan both like it!
If you are timid and afraid of this and that, you will not be able to accomplish anything.
You can’t start a business without courage.
Zhang Nan arranged people to do it, and Su Muyue was one of them.
Qin Ran did not hide his relationship with Su Muyue.
Today he brought Su Muyue into the conference room openly to tell everyone.
Su Muyue is his.
Don’t think about it, and don’t be stupid.
Qin Ran stayed in the company for a whole day and was often pulled aside by Zhang Nan to discuss things.
But Zhang Nan had no choice. Qin Ran was always missing, just like a hands-off boss.
It's not easy to catch someone, so if you have any questions, you must ask them right away.
We need financial and technical support, but we can’t tell you when.
Kieran answered patiently, solving whatever he could on the spot.
Even those things that cannot be solved temporarily should be arranged first.
Kieran knew very well that putting the problem aside would not solve it.
Now is the early stage of entrepreneurship, and we will definitely encounter many problems.
If things don’t go smoothly in the early stages, it will only get harder and harder in the later stages!
Qin Ran has high expectations for Zhang Nan, so he will naturally try his best to support her.
Simply put, one sentence.
Just do it!
Don't be afraid of offending Miaopai, as it is outdated and out of date.
As for the scarf, don't be afraid.
Just want to grab it!
Grab users, grab internet celebrities, grab advertisers, grab time.
If there were no melons to eat, Weibo would have been abandoned long ago.
Because Weibo did not create content, it indirectly abandoned its users.
Slow Hand gained its first batch of users on Weibo, so why can’t Douyin do the same?
On this point, Kieran had clear principles!
Don’t be afraid, don’t be cowardly!
Now it’s just short videos, but in the future there will be medium videos, long videos, and even various information platforms are competing for users.
Not only do we have to grab it now, we have to grab it in the future!
If we can grab 80% of the users, then there is nothing to be afraid of.
Other families can only eat leftovers.
The business world is like a battlefield.
One monk carries water to drink, two monks lift water to drink, and three monks have no water to drink.
The reason is simple.
Qin Ran's decisiveness influenced Zhang Nan.
At the same time, it also made her a little dazed.
If I had taken the initiative to seize the market like Qin Ran did at that time, the number of registered users might not be 500,000, but 5 million.
Unfortunately, there is no medicine for regret in the world, and we can’t go back to the past.
After Zhang Nan understood Qin Ran's meaning, he finally decided to go ahead and do it.
She had her fearless moments.
Isn’t it an industry giant and a leading information platform?
Just do it!
.......
Qin Ran didn't know at this moment what effect his words had on Zhang Nan.
All we can say is that different generals lead different soldiers.
Zhang Yiming is a serious and rigorous person. He is a tech geek, but also a little restless.
Believe that the best way to avoid competition is to innovate.
There's nothing wrong with that.
But who can always stay at the forefront of innovation?
Qin Ran is different. After confirming the track and screening the target group, he goes to compete.
Win the users for yourself, and then win the users from others.
Big fish eat small fish, small fish eat shrimps.
There is no humility in business competition.
People who are humble are not suitable for market competition.
The invisible hand is made up of a group of people who are fighting with each other.
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