She used to work on a photo APP, and her performance was pretty good.
Unfortunately, that's the upper limit.
The reason why he left ByteDance and joined Qin Ran was not only because of the high salary and benefits he promised.
It’s also because she wants to make a hit product.
After Zhang Yiming acquired her company and team, he gave her a marginal product.
At the beginning, she felt that it was not going well.
But she decided to give it a try, and unsurprisingly, she failed.
Zhang Nan thought about it for a long time.
Think about what went wrong, whether it was personal or team-related.
She has never been a rigid person and has sought advice from others.
We also collect information and understand user preferences on a regular basis.
The final conclusion is that the direction chosen is wrong and no matter how hard you try, it will be useless.
To be precise, the track is wrong.
It’s not that Zhang Nan has never been exposed to short videos. She has watched short videos before.
However, it was not until Qin Ran hired a headhunter to recruit her that she truly understood this field.
Later, she decided to give it a try.
She was not alone, she brought a team to ByteDance.
The marginal products that I am responsible for developing have little benefit, so naturally there is no bonus.
The pressure of living in a first-tier city hangs over every team member.
And in their line of work, 35 is a watershed.
If this continues, the final outcome may be layoffs.
Zhang Nan has led the team for so many years, and she knows the abilities of every team member very well.
She feels it is unfair if she cannot escape being "optimized"!
But whether it is business or life, it is inherently unfair.
Instead of boiling the frog in warm water, it is better to jump out and try a new track.
Zhang Nan had a lot of ideas, and Qin Ran encouraged her to try them out. He never rejected them and was very supportive!
To exaggerate a little, Qin Ran's trust in her was even higher than her trust in herself.
She knew she was with the right person.
Moreover, Qin Ran not only gave her a very high salary, but also did not treat her team unfairly.
Salaries are rising, R&D funds are sufficient, the foundation has been laid, and there is no excessive interference.
Such a good thing, I couldn’t even dream of it!
This is also why Zhang Nan quickly regarded Douyin as his own hard work.
Zhang Nan chose to believe in Qin Ran, and also in herself and her team.
Once the investment is successful, she will make good use of Wuyou Media to develop Douyin.
After returning to Zhonghai, she would find a way to build Douyin as quickly as possible and live up to Qin Ran's expectations.
After thinking it through, she naturally strongly supported Qin Ran's investment in Wuyou Media!
Qin Ran believed in her unconditionally, so why couldn't she trust Qin Ran's vision?
Trust is mutual.
Zhang Nan believed that Qin Ran had not come all the way to the capital on a whim.
Moreover, as long as Wuyou Media can do its job well, cultivate more talents, and produce good content, it will definitely have a positive impact on Douyin.
Whether it is Wuyou Media or Douyin, they are now the same target.
Provide high-quality content output to attract customers.
The only difference is that Wuyou Media accumulates personal fans, while Douyin is a platform.
The latter is undoubtedly more difficult!
The burden on Zhang Nan's shoulders is not light.
But she is a very stress-resistant person.
Zhang Nan didn't tell Qin Ran about this, but just thought about it silently in his heart.
It is better to do than to say.
Really achieving results is more important than anything else.
......
For Qin Ran, whether Zhang Nan agrees or not, he will invest in Wuyou Media.
Because he knows that Wuyou Media will become popular in the future!
And it is extremely popular, cultivating many talents and internet celebrities.
Among them are phenomenal top internet celebrities.
There is no need to explain how important the three words "phenomenal" are.
Qin Ran didn't spend much time with Lei Zi, but they talked a lot, not just about the cooperation between Xiaomi and An Group.
He also sought advice from Lei Zi and asked for investment tips.
Lei Zi's answer was sincere and without any empty words.
Instead, he frankly said that after working as a venture capitalist for several years, he came to the conclusion that there are actually two types of investments.
One is the track, the other is people.
If the track is good and the trend is right, it is easy to make a profit from investment.
It is equally important that the entrepreneurial team is excellent, the leader is visionary, and the team members have outstanding capabilities.
Lei Zi also said that most VCs (venture capitalists) do not look at business plans.
No one would have the patience to read a PPT of several hundred pages.
Moreover, VCs are not gods and it is impossible for them to know everything about every industry.
When you encounter a new track, which is a relatively unconventional one, the key is still to look at the people.
After listening to it, Qin Ran felt that he benefited a lot, but at the same time he felt a little ashamed.
Because he used to be the type of business plan that Lei Zi mentioned.
He gave Yu Qianxia some advice and also prepared a professional proposal.
If you think about it carefully, Yu Jiuhua would read it carefully, actually because the proposal was given by his beloved daughter.
Of course, this doesn’t mean that the proposal is useless.
At least after seeing what happened, Yu Jiuhua felt that Qin Ran had something worthwhile, so he extended the invitation.
There were many subsequent invitations.
Otherwise, it would be difficult to get Yu Jiuhua's approval.
It’s hard to say whether the business plan can be delivered to Yu Jiuhua’s desk.
So Lei Zi also said that in the business world, personal connections are very important.
A PPT is far less effective than a recommendation from a business partner.
Someone recommended it, saying it is more useful than a thousand pages of PPT.
Qin Ran only gradually understood this later and began to accumulate his own network of contacts, intentionally or unintentionally.
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