At the same time, we have to continue to recruit new talents and cultivate talents internally.
It is difficult for one person to accomplish anything; it is the individual who is truly powerful.
Douyin actually needs a talent like Xu Fei to be responsible for brand image and handle public relations crises.
Zhang Nan is good at user content output, but not good at public relations.
It would be inappropriate to poach Lei Zi's men, so Qin Ran planned to ask a headhunter to find a few candidates.
In the Internet wave, if you fail to handle public relations crises well, you may fall down when the wave comes.
In severe cases, there may not even be a chance to turn over.
Lei Zi went to visit a client today and was not in the company. His itinerary was arranged a few days ago.
Although it’s a pity that I couldn’t meet Lei Zi, it’s not a bad thing.
With only Xu Fei's words, Qin Ran easily asked what he wanted to know.
For example, live streaming platforms.
Although Douyin does not belong to the An Group, he still hopes to avoid conflicts with Xiaomi as much as possible.
But his worries were unnecessary.
Xiaomi Live Broadcast was actually not created by Lei Zi.
Rather, it was a proposal from the company's top management, which was passed at the meeting, and they wanted to get a piece of the pie in the booming live broadcast industry.
But no one expected it to become so turbulent all of a sudden.
Hundreds of platforms have sprung up like mushrooms after a rain.
Fortunately, Xiao Mi did not invest too much in this area.
Live streaming is unlikely to become the core business focus of Xiaomi, and there will not be too much investment in it in the future.
Lei Zi once promised Xiaomi that the profit from hardware would never exceed five percent.
This is not the company's gross profit; the real profit still comes from Internet services.
The live streaming platform belongs to another track. If it fails to take off in the early stage, the possibility of receiving strong support in the later stage is extremely low.
After hearing Xu Fei's words, Qin Ran felt much more relieved.
Now An's Group and Xiao Mi are partners, and in the eyes of Lei Zi and the others, he is the representative of An's Group.
If he and Xiao Mi had a conflict of interest, they would inevitably overthink it, which would affect their subsequent cooperation.
Qin Ran did not hide anything from Xu Fei and told him that he had just established a short video platform that had nothing to do with the An Group.
After hearing this, Xu Fei asked in surprise, "You're not working at the An Group anymore?"
"No, I'm still a member of the An Group. This company is my own side business."
"Don't you have a gaming company? Why did you think of making short videos? Although this track has good prospects, the competition is very fierce! It's difficult for a small company to succeed."
"You said it, the prospects are good. I want to give it a try."
"I planned a live broadcast for Xiaomi before."
"The one with Mr. Lei in May?"
"No, it was Fashion Night last month."
This time it was Kieran's turn to be surprised, "You're in charge of planning?!"
"I have many responsibilities, otherwise why would I come to your An Group?"
"Then do you know about the information network audio-visual transmission license?"
"You want to get this certificate? It's very difficult! I advise you to give up this idea. You can't get it."
Xu Fei is not a person who fears difficulties. She really understands and knows the difficulties involved.
"I heard from people in my circle that the higher-ups are going to crack down on this in the second half of the year, and this certificate and an Internet culture operation license are necessary."
"The Internet Culture Operation License is issued by the Ministry of Culture. It's not that difficult. You can apply for it first."
"I've arranged for someone to apply, but I don't know how long it will take to be approved. Have you heard any news about the rectification?"
"No. I don't know much about this. Now the person in charge of Xiaomi's live broadcast is someone else."
"Could it be fake?"
"It's hard to say, it might be true. After all, the live streaming industry is really chaotic right now. It gives us a headache sometimes!"
Xu Fei suddenly said, "I talked to Chenxing's people a while ago. VCs aren't very optimistic about this right now. You should be mentally prepared."
"Yuan Yu?"
"who?"
"Chen Xing's."
"No, but I think I've seen this Yuan Yu before. His name sounds familiar."
"A new partner of Chenxing."
"I remember now. I saw him once last time. Do you know him?"
"I don't know him. I heard from people in the industry that he's not optimistic about it and isn't willing to invest any money."
"It's not just him. The entire venture capital circle should be the same right now." Xu Fei said seriously, "If you really want to do this, think about it carefully. If you need financing, I can help you ask."
Qin Ran could tell that Xu Fei's concern came from the bottom of his heart.
"I don't need it right now. I have enough funds on hand."
"I almost forgot, your game company is quite profitable."
Kieran smiled, but didn't feel complacent. Instead, he fell into deep thought.
Even Xu Fei had heard about it. It seemed that the environment was worse than he thought!
You must be careful to avoid falling into traps.
Regardless of whether it is groundless or not, and no matter how difficult it is to apply for two network licenses, you should give it a try.
From Xu Fei’s words, it can be seen that the industry is generally not optimistic about live streaming.
It’s so messy!
If you don't handle it well, you may become the target of rectification.
Qin Ran had a plan in mind, and asked Zhang Nan to pay attention to this matter, so that he would not be sent to the small dark room just after he started to develop.
However, there is life in crisis.
If they can seize this opportunity and survive the rectification, they will become one of the few remaining platforms and divide up the most resources.
This is equivalent to a melee, and only those who survive in the end can enjoy the glory.
We must keep a close eye on policy changes.
Qin Ran originally only knew that Douyin was a good product and that it would have a market value of trillions in the future.
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