At the meeting, Zhang Nan focused on target users and product positioning, with an emphasis on content ecology.
Taking Pinduoduo as an example, if you want to find a way out under the monopoly of industry giants, you must have your own characteristics.
Zhang Nan also started a business and achieved some success.
She knows very well how to catch users' attention and attract them.
Zhang Nan is best at user content output.
ByteDance's Zhang Yiming actually valued this point, which is why he poached Zhang Nan.
It’s just that Zhang Yiming gave a marginal project to Zhang Nan.
Choosing the right track is important.
There is some truth in the saying that choice is more important than effort.
In a niche track, working in the wrong direction will only lead you further astray.
The image APP that Zhang Nan led the team to develop previously had a certain limit, and it was not because Zhang Nan lacked ability.
Now that he has switched to the short video track, Zhang Nan will definitely be able to show his talents.
Qin Ran gave full authority to Zhang Nan to be responsible for operations.
Don’t employ people you doubt, and don’t doubt people you employ.
Qin Ran believed that Zhang Nan was the person who had the greatest hope of making Douyin a big company.
In his previous life, Zhang Nan had already proven himself, and only later did he turn into a silhouette.
Today's Douyin cannot be compared with ByteDance.
But Qin Ran now has funds and can burn money.
Strive to break through limitations and attract users in the shortest possible time.
The software has been developed and tested internally, and there are no problems.
Even if there are some minor bugs later, it will not affect it.
With large data centers, even if tens of millions of users flock in within a short period of time, it will not affect the user experience and there will be no lag.
The output of refined and high-quality content is mainly the responsibility of Zhang Nan’s team, but can also be outsourced.
Fill the pond first, and everyone will naturally join in when they see that it is indeed a good idea.
Even without special guidance, a small number of people will grasp the essence and lead the trend.
The biggest advantage of short videos is their strong inclusiveness.
No matter what type of content, there is an audience.
But the biggest problem at present is still how to attract users.
Compared with chat software, the user stickiness of short video apps is also not low.
The characteristics of Slow Hand are very obvious. The reason why it has become the current dominant short video platform is due to three words.
Down to earth.
Content that is popular with the public, lifelike, grassroots and original.
However, if there are short videos with better content and higher quality, it will definitely be easier to attract users.
Slow Hand mainly targets third- and fourth-tier cities and rural areas.
Douyin is targeting the market that Manshou has not yet occupied.
But if there are too few users, there will be insufficient content creation, and fewer users will watch it.
In order to avoid this vicious cycle, Douyin must be promoted as quickly as possible after its release to seize the market.
We must not only break through the obstacles of Slow Hand, but also be wary of ByteDance catching up.
Qin Ran was under a lot of pressure, but he was confident.
He had been preparing for this day for a long time.
In fact, many times, you don’t need to open up a completely new path yourself.
Learn from history and understand the rise and fall of nations.
If you understand one thing, you will understand everything; no matter how things change, they remain essentially the same.
For example, Pinxixi has managed to grow tenaciously between the two e-commerce giants and finally has a market value of trillions of yuan.
Who could have imagined it in the beginning?
Pinxixi taught Douyin that it is important to identify the right target group and accurately position its products.
Douyin actually has a "teacher" on how to attract the most users in the shortest time.
Sina Weibo, the largest information aggregation platform in China.
So how did Weibo initially gain so much popularity in such a short period of time?
The answer is simple.
Entertainment industry, star-chasing effect.
Among them, entertainment news is one of its main attractions.
But it’s not okay for Douyin to simply imitate Weibo.
Weibo is not an entertainment information platform, but a full-range information platform.
But in the end it became an entertainment and news hot information platform.
Weibo was also labeled, so that users were constantly snatched away later.
The purpose of browsing Douyin is not to read entertainment news, but hot news is also a way to attract users.
Douyin's algorithm engine is tailored for users.
Just like Taobao, the platform will continue to recommend similar products to users based on what they frequently search for and browse, occasionally interspersed with other discounted products.
Douyin is similar, focusing on pushing what the user likes to watch.
The number can be cultivated.
If a user likes to watch beautiful women, nine out of ten videos may be of beauties with long legs.
Those who like fishing, those who like to repair donkey hoofs, those who like cooking, those who like music, those who like to relax with videos...
Customers with different preferences can all see what they like.
If you don’t like it, just click [Not Interested].
The algorithm engine can also make inferences based on viewing time.
Attracting users is a key step, followed by retaining users and encouraging them to actively create.
Not only can you earn money for your creations, you can also receive rewards for live streaming and promote your own products.
Attract fans and convert.
A complete ecological chain was gradually formed.
But you have to go from zero to one first.
Without a user base, everything you say is useless.
Qin Ran asked Su Muyue to work with Zhang Nan on this, with the latter being the main focus.
After all, Su Muyue is still very young, and Zhang Nan is an "old senior".
He will provide the promotion funds.
Qin Ran is not considering financing in the early stage. He will wait until the valuation goes up in the later stage or when he runs out of money.
Qin Ran also knew some celebrities who would become famous in the next few years.
This chapter is not over yet, please click on the next page to continue reading!
Continue read on readnovelmtl.com