Chapter 114 Unexpected Profit Points



Kechuang Biotech also falls into this category, but on that day, due to the potential benefits of brain-computer interface prosthetics, Kechuang Biotech not only did not fall, but instead surged by seven points, directly returning to a market value of one trillion yuan.

The official Weibo account of Kechuang Bio even specially filmed a day in the life of Xiao Huang.

This coffee shop, named 2072, is also known as a must-visit spot in Suzhou. If you know anyone who works at Kechuang Biotechnology, you should definitely come here to check it out.

So much so that when the president of Luckin Coffee came to Suzhou for inspection, he personally visited Kechuang Biotechnology to ask how much it would cost to acquire this device.

They also want to open a Luckin Coffee store in a prime landmark location in a first-tier city.

"Fifty million. This is a product from our laboratory. It is not for sale to the public. Fifty million is the cost price."

Luckin Coffee's CEO didn't even blink: "Then it's 50 million. I'll buy four, one each in Beijing, Shanghai, Guangzhou, and Shenzhen."

This is more about marketing effectiveness. Is spending 200 million yuan on advertising in a prime landmark in a first-tier city in China expensive? Not really.

It's worth noting that Luckin Coffee's total marketing expenses in 2018 amounted to 746 million yuan, and in the first nine months of 2019, its marketing expenses reached 1.116 billion yuan.

It's 2022 now, and Luckin Coffee has been resurrected. 200 million RMB is nothing to them.

Cheng Gang readily agreed to this level of cooperation.

Only 200 million RMB.

Luckin Coffee's cyberpunk-style coffee shop has indeed attracted a lot of attention since its opening, with countless people queuing up to take photos every day.

It seems like everyone's not here for coffee, but for taking pictures.

As a result, even disabled baristas have become internet celebrities.

Starbucks was envious, as Luckin Coffee was their direct partner.

The president of Starbucks Greater China also led a team to discuss cooperation. Compared to Luckin Coffee, Starbucks' scale is much larger, with an order for fifty brain-computer interface devices, which they intend to roll out in Starbucks stores worldwide.

Zheng Li himself did not expect things to develop like this. The first profit point of the brain-computer interface prosthetic limb actually came from a coffee shop.

It was a lucky accident.

Li Miaomiao watched the robotic arm making latte art and found it amazing that the robotic arm could achieve such a smooth effect.

Despite having seen it many times, she still marvels at the power of technology every time she sees it.

The idea of ​​using brain-computer interface prosthetics in coffee shops came from her, because there are still some technical immature aspects to brain-computer interface prosthetics.

For example, to accurately identify a user's intentions through brain nerve signals, far more neural points are needed than when connecting a brain-computer interface to a mobile phone.

Therefore, brain-computer interface devices are very heavy, needing to be placed from the back of your head all the way to your spine, which is a certain burden for people with disabilities.

The R&D team in Singapore wants to further optimize the system.

In addition, this kind of product is classified as a medical device, and it needs to be approved before it can be marketed on a large scale.

In coffee shops, prosthetics are mounted on walls for support, making them mechanical devices rather than medical devices.

It's like skirting the line.

After Li Miaomiao brought it up, Zheng Li said he could give it a try.

After some time, a coffee shop called 2072 opened on the first floor of Kechuang Biotechnology.

While outsiders describe it as a cyberpunk-style coffee shop, Li Miaomiao doesn't think so. She feels it's a very gentle coffee shop that provides disabled baristas with the opportunity to re-enter the workforce and pursue their passions.

In Li Miaomiao's view, this is a kind of gentleness shown by a high-tech company to people in an era of rapid technological development.

"Mr. Li, your coffee is ready."

Li Miaomiao cleared her mind and walked back to her office, thinking, "A beautiful day begins with seeing the shimmering waters of Jinji Lake."

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