Their R&D capabilities are truly impressive.
"I'm just waiting to play with the brain-computer interface VR from Kechuang Bio this year. I'm already really itching to try it after seeing their actual demonstration."
"Haha, me too. I'm waiting for Kechuang Bio to make money off me. The only thing that's annoying is that the partner is Tencent. I wish Kechuang Bio could operate on its own."
"Kechuang Bio isn't omnipotent either, since it also involves VR systems, which Kechuang Bio might not be good at."
Tencent has a huge influence; if it weren't for Tencent, would major companies like EA, Ubisoft, Sony, and Nintendo have cooperated to bring their most famous titles to VR?
After Kechuang Biotechnology's lithium battery patents were licensed, the battery manufacturers that obtained the patents signed cooperation agreements with new energy vehicle companies.
They locked up the production capacity for the previous two years, so other car companies can't buy it even if they want to.
After receiving samples and test data, domestic new energy vehicle manufacturers are eager to seize the strategic opportunity of the next two years.
BYD has the biggest advantage. It is one of the top two battery manufacturers in the domestic market and also has its own electric vehicles.
BYD's electric vehicles still have a significant market share in China.
Their pricing has been stuck in the 200,000 to 300,000 yuan range, and they haven't been able to break through to higher price points with their high-end models.
High-end models aren't simply defined by your word; they need to be recognized by consumers.
Even though HiPhi is much more expensive than the entry-level models of BBA (BMW, Mercedes-Benz, Audi), Chinese people don't consider HiPhi to be a high-end car brand.
Even fewer people are willing to pay for HiPhi.
In China, only Li Auto and NIO are truly successful high-end new energy vehicle brands that have gained consumer recognition and sales.
BYD sold too many low-end models, and when it wanted to raise prices, its previous low-end models became a huge constraint.
Just like Toyota created a sub-brand, Lexus, to enter the high-end market.
The logic is the same as with mobile phone brands. Xiaomi launched Redmi, which focuses on cost-effectiveness, and Xiaomi mainly targets the mid-to-high-end market, while the Mix series targets the high-end market.
This is just a concept; whether it will succeed depends on the product's quality and consumer acceptance.
BYD plans to combine the cathode technology provided by Kechuang Biotechnology with super batteries to create its own high-end brand.
The high-end brand is not called BYD, but rather a separate sub-brand focusing on the high-end market.
Battery life is their main selling point.
BYD's only concern is that their high-end brand, with a range of 3,000 kilometers, is priced at around 400,000 yuan.
As a result, Dami Auto, with the same 3,000-kilometer range, was priced at only 150,000 yuan, and then used various comparisons with competitors in its launch event and subsequent promotions.
"With the same 3,000-kilometer range, our competitor's official price is 398,800 yuan, while our Dami Auto is only 149,998 yuan. Those who place an order today will also receive a 2,000 yuan coupon, which can be claimed and enjoyed immediately!"
The head of BYD's new energy vehicle division was dreading the thought of Lei Jun possibly appearing at the press conference.
The first high-end model was constantly being copied by Xiaomi, and then there were all sorts of comparisons. When the price was revealed, no car launch event was ever as elaborate as a mobile phone launch event.
Not only BYD is afraid of this happening, but other car companies are equally afraid, to the point that they are trying every means to find out how much Lei Jun's rice car will be priced.
After signing the technology licensing agreement for lithium battery cathode materials, Kechuang Biotechnology also had something to discuss with Lei Jun:
"Senior, when will your first model from Rice Motors be released? I'm really looking forward to it."
Lei Jun was somewhat surprised by Zheng Li's call: "Junior brother, we've been waiting for your super lithium battery technology. Now everything is ready except for the final push."
I think choosing Rice Motors as my last entrepreneurial venture was absolutely the right decision.
Fortunately, Kechuang Biotechnology's super lithium battery technology has given us wings to take off.
Originally, I might not have been so confident, but since receiving the sample of the super lithium battery, I am now very confident.
I contacted CATL, and they said they recently signed a patent licensing agreement. Your graphene equipment is expected to be delivered in March next year, and the DaMi car should be officially launched in the middle of next year.
"If we can catch up with the super lithium battery technology, that would be best. If not, we'll release the regular version of the Mi Car first, and then release a pro version after the super lithium battery is delivered."
Zheng Li laughed and said, "I will definitely order one for each of our senior executives at Kechuang Biotechnology, and you must give me a discount."
Lei Jun: "No problem, you don't need to order, I'll just send you a few units, it's no big deal."
Zheng Li didn't exchange many pleasantries and went straight to the point: "There's another matter, senior brother. Do you remember what I told you before about why we were developing lithium battery technology?"
Lei Jun asked directly, "Because of Musk?"
Zheng Li: "That's right, so I hope you can directly compete with Musk and compare Tesla to him at the press conference."
Lei Jun laughed and said, "Don't worry, Tesla is the leader among new energy vehicle companies in the market. Our goal is to be the leader, and we will definitely compare ourselves with Tesla."
Previously, Xiaomi phones were constantly compared to Apple, and later to Huawei. Xiaomi cars, of course, wouldn't let Tesla off the hook.
Although Tesla's sales in China dropped significantly after the hacking of its Singapore R&D center, more than a year has passed, and American companies' media relations capabilities are simply too strong.
Consumers have largely forgotten about that incident, and Tesla's sales have returned to their peak.
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